Saklighet, öppenhet och profilering
arbete med information och marknadsföring på Linköpings universitet
Interdisciplinary studiesInformationKunskapKommunikationMarknadsföringInformationsavdelningLinköpings universitetInternetInformationsspridningOffentlighetInformationKnowledgeCommunicationMarketingDepartement of informationLinköping UniversityInternetInformation spreadPublicTVÄRVETENSKAP
With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divided into an editorial staff and a department with emphasis on market issues. To strengthen the trademark of Linköping University one has chosen to mediate certain values representative for the university - an interdisciplinary and innovative approach and an entrepreneurial spirit. The technical developments of today have also influenced information related activities at the university, due to increasing usage of the Internet. Our essay deals with the complex of problems which can arise when a traditonal organization faces increased competition and new technical conditions.