Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Learning words have shown to be a very crucial part of learning a second language and the one most important factor to make pupils with Swedish as a second language succeed in school. To make sure that all pupils get the right conditions to learn from all subjects and their entire content a wide vocabulary is necessary. Even so it is found that there are shortcomings regarding this kind of teaching in Swedish schools.Through interviews and observations of two teachers that teach pupils with Swedish as a second language, and also with a short reading test for the pupils, the possible strategies that these teachers use for learning words have been studied. The result shows that the teachers are using several strategies and that they are actively working with transmitting these to the pupils, but there are some areas that need developing..

The purpose of this paper was to discuss stigma and stigmatisation in relation to social policy and social work. By discussing welfare systems in social policy I wanted to see if there could be any connection between social policy and stigma. I used case studies of hearing impaired adults to give examples of how the stigma processes work. By connecting the stigma and the social policy theories with the case studies I wanted to see how the social policy could affect the stigma processes or vice versa.In the paper the concept of stigma has been described and discussed, foremost using the theories of Erving Goffman. I have also discussed the welfare system and the connection between residual systems and stigma.

Bakgrund:Läraryrkets komplexitet och bristen på lärares teoretiska förankring öppnar för att i en variationsteoretisk ram fokusera ett lärandeobjekt som ett sätt att utveckla lärarnas lärande samt lärarprofessionen.Syfte:Syftet med studien är att undersöka några lärares föreställningar om innehållet i deras undervisning, deras föreställningar om elevernas lärande samt hur detta innehåll gestaltas under en lesson/learning study.Metod:Genom deltagande i planerings- och analysmöten samt genom observationer studeras lärarnas samtal om och deras gestaltningar av ett innehåll i vad som kan sägas vara en mix av en lesson study och en learning study.Resultat:Lärarnas samtal under planeringsarbetet och genomförandet kännetecknades av en låg grad av teorianknytning, där innehållets strukturella aspekter inte synliggjordes. I lärarnas samtal synliggjordes inte heller elevernas lärande vilket däremot kom till uttryck i undervisningssituationerna..

Denna studie fokuserar på företagsstorleks inverkan på sambandet mellan Corporate Social Responsibility (CSR) och Corporate Financial Performance (CFP). Huvudsyftet är att mäta om effekten av CSR på CFP skiljer sig mellan små och stora företag noterade på Nasdaq OMX Nordic Stockholm. Perioden som studeras är åren 2006-2009 samt år 2011. För att utröna om företagsstorlek har inverkan på sambandet tillämpas modererande regressionsanalys som går ut på att fastställa huruvida någon interaktionseffekt förekommer eller ej. Vi kontrollerar även för variablerna bransch och tid.

This paper examines the interpersonal and intercorporate networks of interlocking boardmembers among Sweden's 50 largest publicly traded companies in 1985 and 2005. We find that both the interpersonal and intercorporate networks of 1985 are considerably more coherent and densely connected than those of 2005. The observed changes in social network structure are compared to changes in company ownership in Swedish publicly traded companies during the same period, and it is found that the observed changes in network density and cohesion can be related to a notable increase in the number of foreign board members. These results imply that the social organization of the Swedish system of corporate governance has changed notably during the period. Social network theory suggests that these changes can explain the greater demand for external regulation, decreased homogeneity of board members and increase in board member compensation observed under the period.

In the last couple of years changes in the legal systems treatment of young offenders has given the social worker more legal responsibility. In view of this, our purpose with this study was to examine how social workers and prosecutors apprehend the role of the social worker during the legal process. The study was delimited to look into the handling of young offenders between the ages of 15 and 18 years old. The questions we intended to look at were: How do the social workers reason when trying to see the need of a child within a legal context; Do prosecutors and social workers experience that they have different approaches when looking at young offenders, as a consequence of their different professions; What is the opinion among social workers considering the duty of the social services to administrate community service for young offenders; How do the social workers argue when determining whether or not a young offender has a "special need for care". These questions were answered through empirical studies where six social workers and two prosecutors were interviewed.

The aim of this thesis is to study whether social welfare secretaries experience occupational pride and what affects this feeling. Previously made research indicate that occupational pride is essential for performance and work-related health. Research has also shown that social welfare secretaries often experience unhealthiness due to working conditions and a lack of professional self-esteem.This thesis is based on four qualitative interviews which have focused especially on critical incidents, according to the critical incident technique. This study has a hermeneutic, interpretative approach. As a theoretical framework, Pierre Bourdieu? s theory on social space and positions aswell as Aaron Antonovsky´s theory on Sence of coherence have been used. The result shows that the interviewed social welfare secretaries do experience occupational pride.

The Aquatic Ape theory was first formulated by Alister Hardy in year 1960. All from the beginning the theory has been criticized, ridiculed, ignored and a source to strong feelings in the anthropological community. The purpose of this essay is to investigate why the Aquatic Ape theory is so controversial and why it is understood so differently by scientists. After interviews with Swedish scientists and the general community, and after reading of anthropological books, I have tried to show that the aquatic ape-coldness depends on it challenging nature against the anthropological paradigm, which describes human beings as strong, hunting creatures who can live in any environment. The Aquatic Ape theory - on the other hand - picks out one of all these environments and says: "here has our evolution occurred: we have been aquatic apes".

AbstractThe purpose of this essay is to study in what way teachers in preschool work with pupils enabling them to gain influence and involvement in their learning.Influence means being able to make your voice heard which is an important component of a democratic society. Involvement is about being part of a community in which everyone is welcomed regardless of beliefs and opinions. Several of today's researchers believe that learning occurs in interaction between people. Teachers providing meaningful assignments to pupils, they become more motivated to learn.The study is based on observations of how teachers work with influence and involvement in controlled sessions, and interpretations of them. My results show that children become involved in their learning when they are confronted with a variety of pedagogical approaches to learning.

Our study aimed at gaining insight of co-workers experiences of different factors that affects the verbal communication and leads to dialogue and misunderstanding between co-workers and their managers. The empirical material was gained from semi-structured interviews with co-workers at various departments within the same organization. We used a hermeneutic interpretive approach and our data was analyzed concerning different factors affecting communication. The result has been interpreted using the theories of deliberative conversations and dialogue competence. We have also used Illeris theory of learning. The result shows a number of factors that affects communication between co-workers and managers.

This study is set out to examine if there is any kind of influence between the EU and Swedish gender policy. More specific the Swedish efforts within the gender policy area, especially in the area of social policy and employment, during the Swedish presidency in the Council of Ministers 2001. And also to examine the impact of Europeanization in Swedish gender policy. We have decided to delimit our study to care of elderly and children when it comes to the area of social policy. We are using a descriptive, examining qualitative method.

Abstract The purpose of this study was to find out how leisure educator´s reason about children?s learning and development, and their view of their own role in the process. Four leisure educators were interviewed to answer these questions. The study is based on qualitative interviews, wich means that the interviewer must interpret and understand what the respondents want to say. This is to get a deeper knowledge of the subject. The results show that the leisure educators believe they have a large and important role in children's development and learning.

In this essay, I examine teachers' different approaches, responsibilities and child perspective on preschool. I discuss how important it is that we educators in preschool work together as a team about childcare and learning. Our attitudes affect the children.In the essay, I show examples of different attitude and approach to learning and the significance of the educational awareness that characterize the work of the nursery. We have different approaches and standards that are influenced by our cultural, social and ethnic backgrounds. It plays a major role in how we interpret and understand various situations in preschool.I also discuss preschool teacher's responsibility and teamwork, and how it affects children.

The aim of this qualitative study was to investigate the participants experiences of a parent support group and the effect of their participation on their parental role from a learning perspective. As the parent support group takes place as a group activity, the focus was on the individual learning processes which, in turn, are influenced by both the group itself as well as the leaders of the group. The empirical data was collected from a focus group interview with four mothers, and analyzed using empowerment and coping theories. Based on the participants´ narratives, the result showed that the parent support group had a great social and pedagogic effect on the participants. As a result of the received knowledge in the group from both leaders as well as from other participants, they felt less stressed and more confident in their parental role.