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21209 Uppsatser om Social customer relationship management - Sida 46 av 1414
Användningsområden för Big data inom analytisk CRM
Customer Relationship Management (CRM) är ett ofta använt konceptför verksamheter att hantera sina kundkontakter. En viktig del av CRMär användningen av tekniska lösningar för att lagra och analysera informationom kunder, till exempel genom data mining för att upptäckamönster hos kunders beteende. Idag produceras allt större mängderdata genom människors användning av informations- och kommunikationsteknik.Traditionell teknik klarar ej av att hantera den variation ochmängd data som existerar, vilket lett till utvecklingen av nya tekniskalösningar för dessa uppgifter. Begreppet Big data brukar användas föratt beskriva stora datamängder. Syftet med denna studie har varit att geökad förståelse för hur Big data kan användas inom CRM.
Att hantera en komplex verklighet - En studie om strategiutveckling i det nyetablerade managementkonsultföretaget
The market for management consulting services is changing with an increased level of competition and more specialized service providers. At the same time there is a high level of companies that fail in their efforts to establish themselves on the market. This thesis sets out to give the reader an increased understanding of the complex characteristics of the market for these services, focusing more specifically on which factors that have an effect on the strategy development for companies within the industry. The thesis is also aimed at providing the reader with a deeper understanding of how developing consulting companies can tackle the specific challenges facing them. In order to meet the purpose of the thesis, we have applied relevant theories to a generic strategy model in order to develop a model that is applicable for the management consulting industry.
Stöd eller tillrättavisning : En kvantitativ studie om socialarbetares attityder till ekonomisk rådgivning som metod
The aim of this bachelor thesis was to examine attitudes among social workers, particularly their attitudes toward their clients? poverty and towards economic counseling as a method. A further aim was to study the relationship between attitudes towards poverty and economic counseling. Primary data used for the study was assembled among social workers (n = 111) with the use of an electronic questionnaire that was sent out to social welfare offices in 34 city districts in Stockholm,Gothenburg and Malmö. The findings showed that a majority of the social workers had a structural understanding of poverty and a positive attitude towards economic counseling.
Online Brand Community in Action. A Constitutive netnography: Advancing a Wholesome Ethnomethodological Perspective on Brand Community
This thesis advances an explicit, consequent, and wholesome ethnomethodological perspective on brand community. It recognizes brand community as a social problem ? something to be continuously solved and achieved. The two main perceivably stable features of the Nikonian community are (1) practical usefulness and (2) the social link. The authors suggest that both features are constantly accomplished through three types of aggregate behaviour (1) lurking, (2) ordinary membership, and (3) community citizenship behaviour (CCB).
Traditionell ekonomistyrning vs modern verksamhetsstyrning - en fallstudie av ett växande företagsstyrfilosofi
The purpose with this paper is that trough a description of the management
control at Jitech AB find out if traditional management control have been
abandoned for benefit for modern management control and in which extent the
transition have happened. Further is the second purpose with this paper to find
out which decisions that lies behind the design of the management control and
how these are in opposition to with the theory..
Globalisering : Att möta en ny marknad
Title: Globalization ? Meeting a new market Author: Anna Nubäck Supervisor: Anders Nilsson Institution: School of Management, Blekinge Tekniska Högskola Course: Master in business administration, 15 credits (FED006) Purpose: The purpose of this essay is partly to create an understanding of the decision to establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by an interview made face to face that was also followed up by interviews performed over telephone. E-mails have been used to clear and correct collected data.
Ägares påverkan på ansvarsredovisning:With great power comes great (social) responsibility
Background: Corporate Responsibility is not a new concept however in recent times more companies are starting to use different kinds of responsibility disclosures. These disclosures are voluntary and corporations may use them in the way they find suits them best. There is a lot of research in this field and there is no single explanation for what Corporate Responsibility is and how corporations should relate to it.Purpose: The purpose of the study is to examine the relationship between the controlling owners of corporations and CSR disclosure.Method: We use a content analysis and a survey study to examine the relationship between corporate controlling owners and the CSR disclosure.Conclusions: Our results show that controlling owners have little effect on the different dimensions of CSR disclosure. We have however found some differences between the different owner categories where some categories are found to use CSR disclosure to a greater extent..
Utredningsregeln : en analys av betingandevillkoret
The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference..
Från droger till förvandlande gemenskap : En studie om de sociala nätverkens betydelse utifrån LP-verksamhetens eftervård
The aim with our study was to understand former addict´s experience of social networks from the Lewi Pethrus foundation (LP foundation) aftercare. The method we have used is qualitative semi-structured interviews. We have interviewed eight persons, four men and four women. They have all been in contact with the LP foundation and are today drug free. The result of the study has shown that the fellowship, in the different social networks have been very important to maintain a drug free life.
Kan relationen mellan CSR och lönsamhet stödja svenska finansbolags undermåliga samhällsansvar? - En kvantitativ studie med beaktning av endogenitetsproblemet
Introduction: The concept of CSR was first coined in the 1950?s and refers to corporate vol-untary work to contribute to a sustainable society. In Sweden, companies within the finance sector are among the worst when it comes to implementing CSR in their daily work. The debate on whether companies should engage in CSR activities or not, is extremely relevant nowadays. Right now we are facing a time where the demand on companies to take their social responsi-bility becomes more intensified.
Socialt stöd, krav och kontroll den psykosociala arbetsmiljön på ett bemanningsföretag
AbstractComing to new job is not that easy, sometimes the feeling of insecurity appears. Working for recruitment agencies includes constant changes of colleagues and places of work and at the same time one has two different managers. Who does the individual turn to when problems occur and who do the employed see as his/her manager? Why do people search for work in recruitment agencies? How does it feel not having a fixed place of work or colleagues and how do the aspects of this affect the employed psychosocial work environment? This is a few questions asked when we tried to find answers on the employed feelings about his/hers psychosocial work environment in a recruitment agency. The purpose of this study was to find a deeper understanding on employees working in a recruitment agency experiences their psychosocial work environment on the basis of social support, demands and control.
Utveckling av nyckeltal för logistiska tjänster : En studie vid logistikföretaget Foria
The purpose of this thesis is to identify and define Key Perfomance Indicators (KPIs) and value adding services which are used to describe the quality of Forias logistics services from different aspects. The KPIs should be attractive to both Foria and their customers, with the aim to strengthen the interaction between both parties.The basis for this work is a research in which a literature review and a survey of the market for Swedish logistic service providers were carried out. An analysis of the present situation of Foria was carried out, where a number of people in the company were interviewed. These elements were used together with definitions of KPIs to perform the analysis of the work.The result of the work is ten KPIs that have been created and developed for Foria and which are considered to be attractive to both Foria and the selected customers. The KPIs are: · ECO-driving (binary) ? the company has ECO-driving-educated drivers· ECO-driving (comparison figure) ? all drivers individual driving and its resulting exhaust emissions are compared· The environmental impact ? a total of exhaust emissions from all vehicles belonging to a single business, measured in tonne-kilometres· Complete order ? portion of fields with accurate information (in an order), with the possibility of error categorization· Delivery reliability ? time difference between expected and actual delivery, average for all orders· On-time ? the number of days and hours of difference between the expected and the actual time, for all activities of the order· On-time (activity) ? the number of hours and minutes of difference between the expected and the actual time, for each individual activity of the order· Divergence ? a categorization of all causes of divergence and its responsible department· Level of integration ? the level of cooperation between the logistic service provider and the customer· Customer satisfaction ? how well an order will meet the expectations of the customer The KPIs are described in detail with definitions, how they can be used and what is required to implement them in the service process of Foria.
Heteronormativitet i Socialtjänsten : Homo- och bisexuellas upplevelser av bemötandet
The purpose of the essay is to examine Gay, Lesbian and Bisexual person?s experiences of the Social Services treatment. Our question is: How do Gay, Lesbian and Bisexual person?s experience the treatment in a relief seeking situation at Social Services? We have a social constructive point of view. Our theoretical foundation is heteronormativity, heterosexism, homophobia, coming out/disclosure, intersectionality, master suppression techniques and we discuss Social Services as a system.
Kunddriven tjänsteutveckling? - en kvalitativ studie av Scandinavian Airlines.
The deregulation during the last decade within the airline businesses have called upon a more fierce competition among airlines. This fact forces airlines to continuously focus on service development in order to offer attractive solutions to satisfy customers changing needs and stay competitive. This paper focuses on service development at Scandinavian Airlines. The aim of this case study is to examine the sources of information used in service development and new service development at Scandinavian Airlines. Further the aim is to examine whether information derived from customers can be shown to play a more important role in either service development or new service development.
Resultatmanipulering: En studie av förekomsten av resultatmanipulering i svenska företag
The aim of this thesis is to examine the existence and prevalence of earnings management in Swedish companies. Theoretical frameworks often suggest that there are strong incentives to practice earnings management. The research area of earnings management has, to date, mainly focused on detecting earnings management. However, to our knowledge, no such studies have been conducted on Swedish companies. This thesis provides evidence of the existence and prevalence of earnings management in Swedish companies.