Att hantera en komplex verklighet - En studie om strategiutveckling i det nyetablerade managementkonsultföretaget
The market for management consulting services is changing with an increased level of competition and more specialized service providers. At the same time there is a high level of companies that fail in their efforts to establish themselves on the market. This thesis sets out to give the reader an increased understanding of the complex characteristics of the market for these services, focusing more specifically on which factors that have an effect on the strategy development for companies within the industry. The thesis is also aimed at providing the reader with a deeper understanding of how developing consulting companies can tackle the specific challenges facing them. In order to meet the purpose of the thesis, we have applied relevant theories to a generic strategy model in order to develop a model that is applicable for the management consulting industry. This constructed model is later tested in a case study and further modified. The thesis argues that the market for consulting services is special in many ways. There are three specific factors that companies within the industry have to take into consideration when forming their strategy, 1) a high degree of customer uncertainty, 2) a multifaceted need for consulting services, 3) a complex resource structure. These factors are intertwined and form the complex reality facing companies within the industry. The conclusion does however suggest that there are ways of dealing with these and come out on top.