Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.

Background:Companies are beginning to see the world as their market; not only to seek global opportunities but also to oversee the global competition. Although most people connect globalization to export and import of goods, the globalization process also affect the businesses distinguished by service. The corporations are faced with higher demands of adaptation, which in turn leads to higher needs of skills and knowledge, which of course is very important in business such as the hotel industry. A motivated employee can perform better and furthermore has a stronger sense of belonging to the organization and might therefore be a key to future success of the company.Purpose:The main purpose of this essay is to compare the motivation strategies and reward systems chosen by the management and match this with what the employees are requesting. By doing this we can compare the different objects studied in this essay and furthermore we will be able to see which hotel that has the best match.

Background and Introduction: Environmental report drew attention in the 1980s when the Va?rldskommissionen fo?r miljo? och utveckling received a mandate from the FN to investigate the relationship between economic development and environmental degradation. In connection with this, although sustainability a new item for many businesses. But to say exactly what sustainability is all about is very difficult. In 1996 the then Government Redovisningskommissionen a study on the introduction of an amendment to the Annual Accounts Act, which would force companies to report on environmental issues in their annual or consolidated accounts.

Live exports of animals began during the late 19th century and are nowadays a valuable alternative to the slaughter industry in Australia. About four million sheep and half a million to one million cattle are exported annually from Australia to the Middle East and Southeast Asia. Most of these animals are exported for slaughter, but some cattle are exported with the purpose of breeding. One factor that has been the driving force for the live export industry is that countries through tariffs and other barriers have favored the import of live animals rather than the import of meat.The export means that animals with a great cognitive ability are exposed to a long chain of production from the farm to the market and there are many factors that can affect the welfare of the animals in a negative way. Some of the most serious are high temperatures and a high stocking density, although seasickness, noises and handling can also have a negative impact on the welfare of animals.

SAMMANFATTNINGI denna uppsats studerar jag social hållbarhet i djupare bemärkelse i syfte att undersöka och definiera åtgärder och arbetssätt som skulle kunna lämpa NCCs byggkoncept - Hållbar renovering. I min studie utgår jag ifrån akademisk forskning och statliga utredningar (som avser bl a miljonprogrammet) samt bostadsområdet Orrholmen som en inspirationskälla. Mitt empiriska material erhålls från intervjuer med NCC, Karlstads Bostads AB och brunnberg & forshed AB.I min analys fokuserar jag på hållbar utveckling, social hållbarhet, brister och potential avseende miljonprogrammet och dess gårdsmiljö, gemensamma och offentliga rum, blandning av bostäder och verksamheter, olika upplåtelseformer, sociala hållbarhetsåtgärder och förslag på fysisk utformning samt analys av bostadsområdet Orrholmen.Sammanfattningsvis visar erhållna slutsatser att social hållbarhet är en dynamiska och komplex dimension och likaså åtgärderna. Kärnan i social hållbarhet är människan och därtill även främjandet av hennes välfärd.De åtgärder som ämnas komplettera Hållbar renovering, bör väljas och bearbetas med omsorg. Brukarnas deltagande före en totalrenovering i kombination med omhändertagande av de faktiska problemen i bostadsområdena skapar positiva och gynnsamma resultat.De allra viktigaste åtgärderna är blandning av såväl bebyggelse och boendegrupper samt låg skala av bebyggelse och blandning av olika upplåtelseformer.Omätbara värden såsom identitet, platskänsla, skönhet och deltagande skapar mervärde och berikar områden.

The current debate about environment and climate change has contributed to more andmore investment in alternative energy sources such as wind, solar and biogas. The Swedish Parliament has set the target that wind power should supply 10 TWh in 2015.In Sweden, wind power establishment began in the early 1980s. Since then the development has gained a tremendous momentum. The purpose of this study was to find out what problems wind power brings and what power relations that exists in connection with wind power establishment and how the landscape is affected by windpower construction, focusing on some cases in Falkenberg and Varberg. This study shows that wind power establishment is a very complicated process.

There is a growing interest for ethical consumption, in general as well as in the clothing industry. The consumption of ethical clothes is a complex phenomenon though, where aspects such as quality, style, function, price, time assets, accessibility and ethical attitudes affect the decision making. Researches that have been executed show the diversities in development between different countries. There are fairly strong indications that the ethical clothing market is more advanced in the United Kingdom than in Sweden and therefore these two countries are objects of this research. The aim with this thesis is to describe and explain what have affected the development of the ethical clothing market in the United Kingdom compared to Sweden. For that reason a qualitative approach has mainly been used, where deep interviews with people within the ethical clothing industry have contributed to most of the empirical part. As a complement secondary data such as statistics of the two countries have been used in order to investigate our area. One useful tool, among others, to investigate the macro environment is the SLEPT model.

Today we see a growing need and interest in working towards sustainable development. To be able to contribute to a sustainable development as individuals/business we need to emphasize the importance of education and contextualisation that learning occurs in a sense that is relevant to the learner.This is the background to this study, which in turn is the basis for an education that focuses on how to environmentally secure your purchases, an opportunity for us to set environmental standards purchasing products and services. The process for purchase is considered by many to be a key factor in businesses work towards sustainable development. Key people in this process and target audience for this education is environmental, purchasing and procurement managers.The purpose of this study is to design an education calledMiljösäkrade inköp from the target audiences? knowledge, interests and attitudes, together with literature.

This is a study of how democracy is affected by regionalization. The study focuses on values related to the democracy; these values are representative, transparency, participation, anchoring of decisions and accountability. The case study for this essay is the Regional Development Council of Värmland case study of Region Värmland.1997 a proposition was put forward the Swedish government about changes in responsibilities regarding four Swedish counties. It was decided that Kalmar, Gotland, Skåne and Västra Götaland County would be part of pilot project with extended regional autonomy.Region Värmland was formed at 2001 as a Region Development Council and was at 2007 transformed to a co-cooperative body. Region Värmland has an indirectly elected council, i.e.

Corporate Social ResponsibilityThis thesis intends to exam the strategic use of Corporate Social Responsibility within fifthteen different companies, classified/divided into three various industries. The aim is to compare the three different industries, to look for disparities and similarities in their use of CSR. The disseration looks into both variance and resemblance in the use of Corporate Social Responsibility between the companies within the same branch of trade and between the industries.The industries of intrestThe three industries that the study has focus on is consumer, manufacturing and service related industries. Where the consumer industry is classified as companies with direct sales towards private consumers, the physical citizen. The manufacturing industry is classified as companies that manufacture products but that does´nt sell their products directly to the regular consumer.

At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Ska?nemejerier from the stores. This meant that Ska?nemejerier lost approximately 7% of sales volume.

Bakgrund:Fram till den 1 juli 2010 var det obligatoriskt för en såväl grundutbildningsstudenter som doktorander vid universiteten i Uppsala att vara medlemmar i en studentnation (nation). Nämnda datum avskaffades obligatoriet och medlemskapet blev därmed frivilligt.Syfte:Syftet med denna uppsats är att undersöka och belysa vilka konsekvenser nationsobligatoriets avskaffande har fått och kan komma att få för studenterna, universitetet och nationerna i sig.Metod:I denna uppsats har jag, med det civila samhället som teori, undersökt vilka konsekvenserna av nationsobligatoriets avskaffande hittills är och kan komma att bli på sikt. Studien har genomförts genom litteraturstudier, en enkätundersökning bland studenter och genom intervjuer med representanter från nationerna och samarbetsorganet Kuratorskonventet.Resultat/slutsats:Tre år har nu förflutit sedan obligatoriet avskaffades och än så länge är medlemstappet mycket litet. En positiv konsekvens som avskaffandet har fört med sig är att nationerna har knutits närmare varandra och valt att samarbeta i allt större utsträckning.De senaste åren har organisationer inom det civila samhället utsatts för högre krav gällande professionalisering och byråkratisering. Vissa krav skulle ställts oavsett om nationsobligatoriet hade avskaffats eller ej medan andra är mer sammankopplade med avskaffandet, vilket kommer sig av att konkurrensen med andra företag och organisationer i Uppsala har ökat.

Title: A study about the purchasing process of ITLevel: Master thesis in Information Technology and Business Administration, 15 hp, EIK024Authors: Emelie Johanson and Mikael LindströmTutor: Peter Ekman, Mälardalens HögskolaKeywords: IT-investment, purchase, decisionProblem: In the last decades the amount of IT investments increased and has become an important resource within most organizations. IT gives the ability to compete and could also be a condition for many to be able to compete. In different businesses it could vary in where they put their focus when they choose an IT investment. This thesis examines how the purchase process of IT looks. How does processes differs in a bigger company versus a smaller company? From these two perspectives this study examined these research questions: Who makes the decisions whether or not an IT solution should be purchased? What aspects decide when companies are to choose between different IT solutions? Where in the purchase process do problems usually emerge?Purpose: The purpose of this thesis is to describe and analyze the purchasing process of IT from a business perspective.

The aim of our study is to explore the empowerment process among micro-business owners in Kayamandi, a black township of Stellenbosch in South Africa. What are the positive and negative implications for the empowerment process? Another aim is to find out the role of local and international support in this process. The theoretical framework of this study revolves around the concepts of gender, power and empowerment. Our methods are qualitative interviews and observations.

Syftet med studien är att få en djupare förståelse för hur användare av sociala medier förhåller sig till, och varför de väljer att följa företagssidor i sociala medier, vad de förväntar sig av dem samt hur de upplever företagens ständiga närvaro. Vi har undersökt detta utifrån en kvalitativ ansats och har använt fokusgrupper för att samla in studiens empiriska material. Fokusgruppsintervjuerna är semistrukturerade då detta anses vara lämpligt för att fånga in så mycket som möjligt av ämnet samtidigt som deltagarna får möjlighet att diskutera fritt. Det teoretiska ramverk som används i denna studie omfattar konsumentattityder, konsumentbeteende, skapande av image genom varumärken och word of mouth i sociala medier.Våra resultat visar att de största anledningarna till att deltagarna följer företag i sociala medier är för att få tillgång till information och inspiration samt ta del av underhållning. Majoriteten av deltagarna följer även företag för att få någonting tillbaka i form av tjänster, rabatter eller erbjudanden.