Corporate Social Responsibility
Strategisk Tillämpning Mellan Olika Branscher
Corporate Social ResponsibilityCSRServiceManufacturingConsumerIndustryCorporate Social ResponsibilityFöretagansvarBranschjämförelseCSRSocialt AnsvarMiljöansvarGlobalt Ansvar
Corporate Social ResponsibilityThis thesis intends to exam the strategic use of Corporate Social Responsibility within fifthteen different companies, classified/divided into three various industries. The aim is to compare the three different industries, to look for disparities and similarities in their use of CSR. The disseration looks into both variance and resemblance in the use of Corporate Social Responsibility between the companies within the same branch of trade and between the industries.The industries of intrestThe three industries that the study has focus on is consumer, manufacturing and service related industries. Where the consumer industry is classified as companies with direct sales towards private consumers, the physical citizen. The manufacturing industry is classified as companies that manufacture products but that does´nt sell their products directly to the regular consumer. The manufacturing industry contains of companies which maincustomer is other companies. The services industry consists of companies that only sell different kinds of services and no physical goods nor any production of goods.Selected Companies All the businesses in the thesis is swedish companies selected from a list consisting of companies with the highest turnovers in Sweden, excluding subsidaries. All of the selected companies is choosen among the companies within the hundred highest turnovers in Sweden. The selected companies for the study is IKEA, H&M, Ica, COOP and Shell within the consumer industry. Atlas Copco, SCA, Electrolux, Volvo Group and Skanska within the manufacturing industry and TeliaSonera, Vattenfall, SAS, Nordea and If Skadeförsäkran (insurance) within the service industry.The way of investigation The survey has looked into annual reports, sustainable reports and pressreleases to investigate and analys the companies and the industries occurrence and communication of their Corporate Social Responsibility. Among the occuring information collected regarding CSR, the study has focused on which way the firm has choosen to communicate, which projects they choose to support and get involved in. Finally it has also looked to which partners the choose to cooperate with. The years in focus has been 2006 to the end of april 2008, but with a head focus on 2006 years activity regarding Corporate Social Responsibility.