Syfte: Syftet med vår uppsats är att, genom teoristudier, fokusgruppintervjuer och individuella intervjuer med kännare inom området, förstå hur och till vilken grad ungdomar som referensgrupp har inflytande på yngre medelålders- och medelålders människors konsumtionsmönster. Vidare har vi med vår efterforskning för avsikt, att utveckla marknadsförares förståelse kring ungdomsidealet i samhället och hur detta skall beaktas i marknadsföringsplaneringen. Metod: Vi har i vår uppsats genomfört en litteraturstudie, där teorier kring referensgrupper, self-concept, difusion av mode och innovationer samt köp- och beslutsprocessen behandlas. Vidare har empirisk information samlats in genom individuella intervjuer med representanter för näringslivet. Slutligen har 3 fokusgruppintervjuer genomförts.

StoraEnso decided in year 2002 to build a pulp mill in the province of Guangxi, southernChina, and also establish eucalyptus plantations to provide it with raw material. By 2010StoraEnso controls about 90 000 of planned 120 000 ha, out of 75 000 ha is already plantedwith Eucalyptus.By using better genetic material, improve the tending, selecting the sites more careful and byusing a proper fertilization regime StoraEnso hopes to increase the mean annual incrementfrom today?s 25 m3/ha, on bark, to 35 m3/ha. This study is one part in this work to increase themean annual increment in the plantation.This master thesis is the forth in a series, that has followed up a fertilization trial that startedin spring 2006 when the trial was laid out and treatments decided. The aim with the trial is toexamine the production potential of Eucalyptus urophylla in Guangxi, southern China.

Bakgrund: Sedan 1990-talet har de stora klädkedjorna tagit allt större marknadsandelar, vilket i sin tur har lett till att klädbranschen blivit mer centraliserad. På grund av detta blir butikschefen, som har huvudansvaret för butiken, mer styrd i sitt arbete. Butikschefen har mål att förhålla sig till samtidigt som han eller hon blir styrd i sina handlingar för att uppnå målet.Syfte: Syftet är att genom intervjuer ge en förståelse för hur butikschefers motivation påverkas av den utformade styrningen och redogöra för vilka motivationsfaktorer butikscheferna finner mest motiverande i sitt arbete.Genomförande: Studien har genomförts genom sex semistrukturerade intervjuer med butikschefer och är i och med det en kvalitativ metod. Detta metodval möjliggör att studera butikscheferna mer på djupet. Intervjuerna har transkriberats och sedan analyserats med hjälp av teoriramen i studien.

This paper attempts to survey the debate in the Swedish parliament on state surveillance on the Internet, from 1994 to March, 2007. With a discourse analysis inspired by Foucault, we follow how the idea of state surveillance is viewed by politicians during the period. By focusing on the Internet, we expect to find how politicians in the parliament regard the idea of an unregulated forum for citizen communication and interaction, and how the need for state surveillance on the new arena that is Internet, is expressed and argued for. Theoretical framework is given by Foucault?s theory of the Panoptic state, as well as his thoughts on discourse, power and governmentality.

This examination work is about implementation of Cisco Systems Network Admission Control (NAC) within a leading IT-company in region of Jönköping. NAC is a technique that is used for securing the internal network from the inside. NAC can verify that the client who connects to the network has the latest antivirus updates and latest operative system hotfixes. Clients who don?t meet the criteria can be placed in quarantine VLAN where they only have access to the update servers.

Stem rust, Puccinia graminis, has caused enormous yield losses throughout history which have had significant consequences for oat and wheat production. Today in Sweden stem rust is only reported from rye, oats and wild grasses. Stem rust infections in wheat have become unusual due to the general use of resistant wheat varieties and also due to the eradication of barberry, Berberis vulgaris, the alternate host for P. graminis. According to international sources, new races of P.

Leisure boats of today have a lot of electronics that needs battery power to work. In additionto that electric propulsion systems have gotten more popular lately, which further increasesthe demand for high battery capacity. The batteries used are mostly lead-acid batteries and toget the most out of the batteries it is important to treat them right. To optimize the electricsystem it is important to have knowledge of how the batteries and the electric motor are usedand which factors affect e.g. efficiency and recharging.A new electric drive that can replace old diesel engines is being developed and needs testingand evaluation.

The aim of this Master thesis is to study how management, teachers and librarians at the university college Swedish school of sport and health sciences (GIH) view information literacy (IL) as a standard in higher education. I have used a sociocultural theoretical perspective, as the focus being on co-operation within the institutional context. The following questions are focused on: Of what importance are the control documents concerning IL as a standard in the educational program? How do the respondents view the value of, and the responsibility for, IL as a standard in the educational program? What are the conditions for co-operation at GIH to reach the standards of the higher education act? The methodology used is qualitative case study. Six qualitative interviews were carried out in order to describe the attitudes of the management, teachers and librarians related to this subject.

Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.

Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.

Simulation is a vital tool during development of JAS 39 Gripen, since money and time can be saved.The Auxiliary and Emergency Power System, AEPS, is a subsystem of the secondary power system in Gripen. It has the function of providing the aircraft with electrical and hydraulical power before activation and after deactivation of the main engine. The system also functions as backup in case of a safety critical problem in the main power supply system. The system basically consists of a control unit and an auxiliary gearbox. The gearbox is driven by an air turbine.

During the last couple of years many sectors and markets have had an increase in the competitive situation, this has meant that being cost effective have become more essential if organizations want to stay in business and be competitive. Thus, one crucial issue has become how to utilize the resources already available within the organization. Organizations can thoroughly plan and control personnel resources in order to become more efficient. But to become more cost effective also means taking into consideration several key figures, productivity being one of the more important figures.Onninen, a wholesaler which has one of its two central warehouses in Örebro has experienced this issue, i.e. an increase in competitive situation in their market.

Delia flies (Diptera: Anthomyiidae) are economically important pests in several horticultural crops. The control is commonly relying on chemical insecticides, though there are possibilities with biological control from the natural enemies in the field. An important natural enemy is the parasitic wasp, Trybliographa rapae Westwood (Hymenoptera: Figitidae) that lays eggs in the Delia fly larvae. The parasitoid larva and the host larva have a parallel development until the host dies within its puparium and an adult parasitoid emerges. The aim of this thesis was to understand the attraction to host- and food-associated plant volatiles of T. rapae, in order to enhance the effectiveness of the parasitic wasp as a biological control agent.

Barren rearing environment and early weaning of piglets can lead to a high level of distress, behavioural disturbances and reduction in weight gain. The main aim of this thesis was to study the effects of potential enrichment objects on piglet?s behaviour and weight gain during the pre- and post-weaning period. The second aim was to examine what type of object stimulated the highest frequency of interaction. The study was carried out at the Swedish Livestock Research Centre in Lövsta where a batch of litters from 10 first-parity Yorkshire sows were used.

As artificial intelligence (AI) has gained more influence in recruitment, both recruitment processes and the role of the recruiter are changing. This study aims to describe and analyze how recruiters translate, use, and relate to AI in their work. Through a qualitative method based on semi-structured interviews and document analysis, the study explores recruiters? experiences, attitudes, as well as perceived obstacles and opportunities regarding the use of AI in recruitment. With a theoretical foundation in translation theory, fashion, and imitation, the study examines how AI is not only followed as a trend, but also shaped and adapted locally through translation, depending on organizational identity and needs.