Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by employees. In this master thesis grocery shopping on the internet is analyzed in a economic perspective with focus on distribution, changing marketstructures, driving forces and the future potential of internet as a saleschannel. The main conclusions are that consumerdemand and the belief in electronic commerceas a costreducing mechanism as well as a powerful new marketing tool were the driving forces behind the fast growth of grocery shopping on the internet. Electronic commerce introduces a new model of distribution with changing roles for consumers and grocerychains.

Syftet med denna uppsats är att genom intervjuer med tre medelålders kvinnor, ta del av deras upplevelser av Adventsmarknaden och friluftsmuséets Lilla Julmarknad i Gamla Linköping. Genom intervjuer och deltagande observation vid marknaderna undersöker jag på vilket sätt informanterna besöker en marknad och hur deras syn på shopping och service styr deras besök. Uppsatsen belyser hur de shoppar när de besöker en marknad, hur de ser på service och hur detta påverkar deras upplevelse. Slutsatsen av denna studie är kortfattat att de besöker marknaden, och shoppar på tre skilda sätt. De definierar och uppskattar service på olika sätt och handlar olika typer av varor.

This report is a part of a diploma work, conducted as a part of a Master of Science degree. The diploma work consists of a preliminary study, two case studies, a user study, a paper and this report. It was created at the Linköping University for the department of Science and Technology, in cooperation with Unilever Research in the UK, and partly with the EC founded project, Smartdoc IST-2000-28137. Hand-held, mobile devices like Personal Digital Assistances (PDAs) are becoming increasingly popular in today?s wireless world.

In central Jönköping, on Munksjöns northern waterside a shopping centre will be built, on the block Atollen. The construction will begin in autumn of 2007 and will be finished according to plan in 2009. Atollens goal is to counteract the competition from external retailers and strengthen the retail trade in the city centre, leading to more attractive and competitive city centre.Atollen will not be a shopping centre in traditional style and design, it will be focused on shopping and experience. The shopping centre shall be a natural venue with a wide and exclusive store mix, concentrated against trend conscious customers. This will be created with the help of a futuristic design and architecture, with light, open and transparent spaces.

Syftet med uppsatsen är att utvidga förståelsen för kvalitetssäkrings-systemet Mystery Shopping. Det görs genom att studera hur de anställda i en serviceverksamhet, på sin arbetsplats, uppfattar systemet. Avsikten är vidare att utifrån detta ta reda på vad som kan ha påverkat denna uppfattning. Metod:Då Mystery Shopping är ett vanligt förekommande kvalitetssäkringssystem ville vi studera hur de anställda uppfattar kontrollen. Uppsatsen består av en explorativ studie där vi med hjälp av tre kvalitativa intervjuer skapar en förförståelse till kvalitetssäkringssystemet.

SyfteSyftet med intervjuundersökningen var att ta reda på om eleverna medverkar i planeringen i ämnet Idrott och Hälsa och vad de kan påverka. Delaktighet har olika innebörder i olika sammanhang, delaktighet i yrkeslivet kan handla om arbetsmoral och delaktighet i skolan om integrering eller elevinflytande.Metod6 elever i åk 4-6 intervjuades i en ostrukturerad intervjuundersökning där de först deltog i en gruppdiskussion. Från dessa sex elever gjordes ett urval där tre elever fick medverka i en personlig intervjuundersökning för att ta reda på hur väl eleverna kände sig delaktiga och vilket inflytande de hade i skolan i planeringen inom ämnet Idrott och Hälsa . Vid intervjutillfället användes papper och penna.ResultatEleverna ansåg att läraren bestämmer det mesta i innehållet i ämnet Idrott och Hälsa. De aktiviteter eleverna hade varit med och planerat med läraren var olika lekar och bollsporter.

Syftet med uppsatsen är att undersöka och analysera shoppingbeteendet vad gäller mode hos svenska män och kvinnor i åldersgruppen 20 till 30 år. Vi vill undersöka vilka likheter och skillnader som finns mellan mäns och kvinnors shoppingbeteende. Uppsatsen är baserad på en kvantitativ undersökning, där vi har genomfört en enkätundersökning med 200 respondenter i målgruppen. Enkätundersökningen har utformats med hjälp av en kvalitativ metod, där vi har samlat en liten fokusgrupp som har fått diskutera sitt shoppingbeteende och sin syn på shopping av mode. Enkätundersökningen har varit webbaserad och genomförts med verktyget QuestionPro?.

Shopping for groceries often means that, as consumers, we travel to the grocery store ourselves, by ear, bike or on foot. At the store we pick out the groceries that we want, go the register and pay for them. During the last couple of years consumers in Sweden have been given the opportunity to let someone else select and transport the groceries to their home instead, so called home shopping. As this report is being written, the possibility to buy groceries this way is somewhat limited, but many forecasters believe that in the near future it will increase immensely. Because of the large volumes of groceries that are being transported, there is great transport work being done in the supply chain.

This thesis deals with a Swedish shopping centre, NOVA, from a phenomenological point of view. Starting in my own experience of the architecture I discuss issues such as gender, consumerism and the image of the ideal society, the Heterotopia, as they appear to me in my studies of the building.Divided into three different themes I then discuss the aspects I?ve found through my meeting with the architecture in comparison to a number of texts on the subject.My phenomenological analysis, combined with earlier research, presents to me a number of aspects more evident than others, as I do my own interpretation of the building and its architecture..

In contemporary public debate there is currently a great deal of focus attached to environmental problems and social responsibility. This trend is noticeable within the clothing industry, where it has become increasingly popular for new brands to market themselves with an environmental and ethical profile. An anthropological approach has been used to investigate how individuals understand ethical dimensions of clothing, and relates to the consumers? ideals that are pronounced by clothing companies with an environmental and ethical profile. Interviews have been conducted with young men, a group often absent in accounts of ethical consumption.

Syfte: Syftet med denna uppsats är att beskriva Mystery Shopping som verktyg, vilket visar vad konsumenten upplever vid mötet med butiken. Genom att analysera vad företag har möjlighet att mäta genom Mystery Shopping, vill vi bidra till en korrekt användning och debatt kring verktyget. Frågeställning: Är Mystery Shopping ett fungerande verktyg för serviceföretag, för att mäta kvaliteten på mötet mellan konsument och butik? Resultat: Genom vår utarbetade modell, Mystery Shoppers mätpunkter, har vi tydliggjort de faktorer som en Mystery Shopper undersöker. Mystery Shoppern mäter hur mötet mellan konsument och butik sker.

The shopping mall is a reflection of the city and its habitants, a concentrate of the modern city. I have studied the dialogues of malls and the communication within, how malls are put together and what they communicate. The city is constantly changing. As soon as we try to grasp the city, it slips away. My opinion is that city planners and landscape architects need to widen their views. City planning needs to develop to better fit to the changes of our modern cities.

Studies show that visual elements in store have a great impact on consumers. Of all the impressions that the brain receives the visual impressions count for 83 %. One of the visual elements that retailers can use in-store to influence consumers is signs. Today, there are a lot of studies on regular signs but this is very limited when it comes to motion displays. Motion displays are signs printed on electronic paper with animated messages.

Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores.

Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.