Rubrik: Business or pleasure? En studie över framtidens köpcentrum.Problem: Vi vill teoretiskt skissera hur citygallerior kommer att se ut i framtiden, vilka trender som råder och därmed även beröra hur situationen för citygallerior är i nuläget. Men då detta problem är förhållandevis teoretiskt vill vi även kartlägga det mer empiriska problemet om hur kunderna vill att citygallerior ska se ut i framtiden och hur de upplever dagens citygallerior.Syfte: Syftet med denna uppsats är att öka förståelsen för hur framtiden för citygallerior ser ut genom att studera den forskning som råder inom området och studera de trender som råder. Syftet är även att undersöka hur kunderna vill att citygallerior ska se ut i framtiden genom en enkätundersökning.Teori: De teorier vi använt oss av handlar främst om köpcentrum och allt vad det innebär, framtiden, kundtillfredsställelse, shoppingvanor och olika shoppingsegment. Vi har använt oss av både svenska och utländska källor.Metod: Vår uppsats är skriven på uppdrag av ett fastighetsbolag och vi antar därmed ett företagsperspektiv.

The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them. This concerns store chains since it is so important that the stores communicate the retailers strategy and it is very critical because of the impact that the stores have on the communication with customers. It is after all in the stores that the buying decision is made. With this information, it is important to strive for uniformity through the chain and especially the stores.

The conflict in the former Yugoslavia was characterised by extensive war crimes committed by all parties in the conflict. Two international courts, The International Court of Justice and the International Criminal Tribunal for the Former Yugoslavia, have both judged if a genocide was committed in this conflict. This paper examines how these two courts relates to each other concerning their legal judgement of the crime of genocide. Two cases are analysed; the judgement of Radislav Krstic´ at the ICTY and the case Bosnia and Hercegovina v. Serbia and Montenegro at the ICJ.

AbstractThe purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented.

The purpose of this study was to investigate the connection between store layout and how it affects us as shoppers. We formed our research questions based on literature. The study was based on observations of shoppers without their knowing they were observed. We didn?t tell shoppers since the science of shopping says that shoppers pattern of movement is something that?s subconscious and if the shoppers had known it would have affected the result of the study.

Denna studie vill belysa hur konsumtion och identitet är sammankopplade och påverkar varandra åt båda håll. Identitet påverkar konsumtion och konsumtion påverkar identitet och det kan vara svårt att se vart det ena börjar och det andra slutar. Studien frågar sig hur konsumtionsmönster och känslor kring konsumtion beskrivs samt hur konsumtionsmönster kan förstås i relation till den fysiska identiteten?Enligt de teorier som finns runt konsumtion och identitetsskapande påverkar möjligheterna till konsumtion individens identitet och känslor vid konsumtion påverkar hur ofta individer konsumerar. Empirin i studien som har samlats in från sex kvinnor med olika åldrar genom semistrukturerade intervjuer illustrerar att ålder inte påverkar kvinnornas likheter och olikheter.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

This is a product development project which has developed a prototype in order to facilitate for people using mobility devices when they want to buy a larger quantity of groceries. The prototype is a shopping cart composed with the upper part of a walker.Today there are many different types of mobility devices used by elderly and people with physical impairment. According to Myndigheten för samhällsskydd och beredskap (MSB) are accidental falls the most common cause of accidents in Sweden.This project has been using Computer Aided Design (CAD) as a tool to create a visual image of the prototype. The advantage of this is to modify the functionality and performance of the prototype on the computer before the modification takes place in the real model. Using human manikins, the CAD model was rendered in natural surroundings to get as true a picture as possible.

SammanfattningTitel: Thank you for dining with us! En fallstudier av mystery dining på O`LearysFörfattare: Maria Andersson, Cecilia Karlemark och Maria LöhrHandledare: Jörgen Eksell och Veronica ÅbergNyckelord: Kvalitet, servicekvalitet, kvalitetsarbete, O´Learys, mystery dining, mystery shopping, utbildning. Problem: Kvalitet i ett serviceföretag går endast att mäta i vissa avseenden. Problematiken uppstår eftersom kvalitet värderas efter ?kundupplevd tjänstekvalitet? som utgår från gästens egna bedömningar och preferenser. Följaktligen är det oerhört viktigt att ledningen kontrollerar och tillser att deras personal levererar god service under hela servicemötet.

Internet har blivit na?stintill oumba?rligt i dagens va?rld. Fra?n online-spel till e-handel och fra?n kommunikationskanaler till ett informativt na?t, a?r Internet fo?rmodligen en av de mest framtra?ngande och vitt spridda uppfinningarna av va?r tid. Medan sa?kerheten kring anva?ndandet av Internet har diskuterats vilt sa? har anva?ndbarheten av Internet i olika omra?den inte utforskats till samma grad.

In this paper we have examined why seniors do not use e-business to the same extent as other age groups. Seniors belong to the age group that, according to statistics from Statistics Sweden (SCB) in 2011, utilizes e-business the least in relation to the number who use the internet. To understand how seniors reason and perceive the possibility to shop on the internet, we have conducted four interviews with people from 65 years and older. We have let the respondents answer questions regarding utility aspects, e-business interfaces, general shopping habits, risks, and whether or not they usually shop online. We also found out how seniors reason when they sell products and services.

The UN has a goal to gender-mainstream all politics, but its politics in climate change is not gender-sensitive. The Swedish government has the same goal concerning gender mainstreaming, but does the Swedish politics of climate change reach this goal? The aim of this paper is to examine the relations between the Swedish politics of gender and climate change. In addition, the aim is also to investigate how gender is constructed in the climate politics. To reach these aims, an institutional, policy and gender analysis is used.

The project involves implementing a finished dispersion model into ArcGIS. The goal of the tool is to show how dangerous and toxic substances will travel in the ground after long periods. The goal of the project is to understand GIS in general, what it is used for and gain an insight into how developing tools for ArcGIS is, what challenges might exists. Understanding the type of data that can be stored and accessed in ArcGIS a long with the tools and functionality offered by the system when using Python as the main language for development. A prototype of the tool is created..

Idag riktar många butiker in sig på sina kvinnliga kunder. De är väl omtalat hur kvinnor handlar och att de ser shopping som ett nöje. Butikerna sätter upp erbjudande för att locka kvinnor att handla mer och göra dem tillfredsställda; då kommer de tillbaka igen. Det läggs inte ner lika mycket tid och engagemang på de manliga kunderna, då det finns olika teorier som säger att män inte tycker om att shoppa. Samtidigt som samhället har förändrats har också männen och kvinnorna förändras.

Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.