Sammanfattning - Abstract Titel: Kritiska aspekter i en intern varumärkeskampanj och betydelsen av demEn studie om anställdas attityder i ett fallföretagFörfattare: Martina Karlsson och Susanna Vestin Handledare: Thomas Michel Institution: Blekinge tekniska högskolaKurs: Kandidatarbete i företagsekonomi, 15 högskolepoäng Syfte: Syftet med denna studie är att analysera och identifiera vilka kritiska aspekter som finns i samband med en intern marknadsförings kampanj. Metod: En kvantitativ enkät kommer användas vars svar kommer testas i en hypotes.Slutsats: Regionala skillnader råder vilket kopplas till de kritiska aspekterna.Viktiga aspekter för att lyckas med en intern varumärkeskampanj är uppföljning, återkoppling, tydlighet och strategi. Nyckelord: intern varumärkeskampanj, kritisk aspekt, Swedbank, varumärkesplattform.

The objective of this paper is to describe and analyze female irregular immigrants and their experience of how relationships with other people affect their lives and identity.A qualitative method is used in the study, because my main purpose is to analyse the respondents? lives and life experiences. The analysis is based on a symbolic interactionism perspective. The results are also analyzed based on previous research and the concepts underlying the paper; irregular immigrants, discrimination, power and identity.In summary, the respondents have a clear picture of how they live and experience their relationship to others and themselves and how this affects their lives and identity.Their experiences affect their lives and influence their behaviour and identity when they interact with others. Their own view of their situation means that they are afraid to seek care or report sexual abuse, threats or other similar conditions.

According to the national legislation concerning discrimination within labour law, it is prohibited to discriminate on the grounds of sex, ethnic belonging, religion or other religious belief, functional disability, sexual nature and part-time work or time-limited employment. The EC-law goes further and also prohibits discrimination on the ground of age. According to an EC-directive the member states must incorporate a national provision against age discrimination by the 2nd of December 2006 and the Swedish legislator is now in the progress to implement this into Swedish law.Even though national legislation does not contain any provision on the area, the EC-law directive has a certain influence at national law. Measures that are in breach of the purpose of the directive can for example not be taken. When the time for implementation has expired, the directive has direct effect and can be referred to within the member states.

The purpose of this study has been to describe and analyze how former foster children experienced foster care which have been filled with maltreatment and neglect and how this has influenced their adult life when it comes to health, education and relationships. We also wanted to study how the former foster children coped with their placement. Furthermore we wanted to study whether there has been any turningpoints during their growth. Finally we wanted to describe how the former foster children experienced the authorities control. To make the purpose of this study complete we chose to use qualitative interviews with six former foster children as our research method.

Patienter kommer till akutmottagningar med stora variationer av sjukdomar, skador, ålder och psykologiska tillstånd. Arbetet på akutmottagningen är ofta mer inriktat på de medicinska aspekterna av omvårdnad. Det är patientens upplevelser av omvårdnaden som fungerar som en bedömning av hur bra omvårdnaden utförs. Syftet med denna studie är att beskriva patientens upplevelser av omvårdnaden på akutmottagningen. Den metod som använts är en litteraturöversikt av tolv artiklar med kvalitativ eller kvantitativ metod.

The purpose of this study is to gain a deeper understanding of women's violence against men in intimate relationships, get an idea of ??what forms of expression that this type of violence has and to highlight the men's experiences of violence.There is little scientific research in the field in Sweden. Crime Prevention Council has determined that eight percent of all complaints involving domestic violence in 2010, reported by men over 18 years. You can only speculate on how large number of unreported cases is among abused men. The international studies highlight that the abused men feel ashamed of having been subjected to violence by a female partner.I have been based this essay on two theoretical premises, Per Isdal theory of "violence perspective" and Elaine Bergqvist's definition of the suppression technique.The study was conducted through a qualitative content analysis.

Syftet med denna studie var att undersöka vad som ger medarbetare välbefinnande ochpositiva känslor på arbetsplatsen. Studien genomfördes genom kvalitativa intervjuer med sexmedarbetare på fyra bank- och försäkringskontor i mellersta Sverige. Resultatet analyseradesmed hjälp av tidigare forskning samt teorier.Resultatet visar att det som skapar positiva känslor och välbefinnande i stor grad är relationer,dels med kollegor men också med kunder. Positiva känslor kan ha en väldigt högspridningsförmåga bland kollegor, kunder och i organisationen. Det visade också att det ärviktigt att det finns en balans mellan arbetsliv och privatliv samt mellan krav och kontroll.

The Smart Grids development is driven by forces concerning safe electrictransmission done in an energy efficient way. Vattenfall Eldistribution AB has a visionto transform their electricity network into Smart Grids. To invest in Smart Grids theyhave a need to show their customers what advantages they will get from thedevelopment. This led to the formulation of this dissertation project where the aim isto identify products and services related to Smart Grids that will increase thecustomer satisfaction for Vattenfall Eldistributions private customers.The project started with a mapping of existing products and services on the Swedishelectricity market. From the mapping several development possibilities for VattenfallEldistribution were identified.

Bakgrund: Över hela världen finns brister i ungdomars sexuella hälsa. Det är inte helt ovanligt med könssjukdomar och oönskade graviditeter. Tidigare forskning visar att det här problemet har funnits länge men att inte mycket har gjorts för att ändra på det. Syfte: Syftet med den här litteraturöversikten är att belysa hinder och möjligheter gällande sexualundervisning och rådgivning utifrån sjuksköterskans hälsofrämjande arbete. Metod: En litteraturöversikt med sökning efter material i databaserna Cinahl och Scopus.

The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. The aim of this thesis is to explain how to be competitive in the Swedish boat industry. To be able to do so three areas are used to deepen as well as broaden the understanding. The three areas within competitiveness we have chosen to highlight are differentiation, individualization and distribution.

Studiens syfte var att undersöka: 1) Personlighetsdrag hos lärare i förskola och gymnasieskola och om det fanns någon skillnad mellan dessa lärarkategorier i personlighet enligt fem faktor-modellen; 2) Skillnaden i arbetstillfredsställelse hos lärare i förskola och gymnasieskola; och 3) Om det fanns något samband mellan personlighetsfördelningen hos respektive lärarkategori och arbetstillfredsställelse. Studien genomfördes med hjälp av en enkät som delades ut till fyra förskolor och två gymnasieskolor. Totalt deltog 75 respondenter. Mätinstrumenten som användes var Job Satisfaction Survey och Ten Item Personality Inventory. Resultatet visade att gymnasielärare skattade högre än förskolelärare i samtliga personlighetsdrag.

Att bara slänga ihop ett användargränssnitt är inte särskilt svårt. Det svåra ligger i att göra det på ett sådant sätt att användaren känner tillförlitlighet och förtroende för det. Genom att titta på teorier om hur vi uppfattar och tar till oss information och hur information kan anpassas för att nå ut till målgruppen, kan man få fram ett gränssnitt som uppfyller några kvalitativa komponenter som utgör användbarhet; learnability, efficiency, memorability, errors och satisfaction. Informationsdesign ger oss verktygen för att uppfylla dessa krav. Att formge efter gestaltlagar, organisera med tydlig struktur och genomarbetad taxonomi med tydliga etiketter, skriva tydliga trovärdiga och språkanpassade texter och minimera bruset genom att ta bort överflödig information bidrar till god informationsdesign.

Narratives about UFO:s and extraterrestrials can be regarded as part of an everyday religiosity, yet the issue has been poorly studied outside an American context, within the discipline of Religious Studies. In this paper, I therefore seek knowledge about the further development of these narratives within the Swedish UFO-movement from the 1960?s until today. Influenced by social anthropologist Claude Lévi-Strauss´ discussion about mythems as the smallest components of a myth, I argue that the stories which emerge within the Swedish context differ from the American ones. This difference consists of both loss of certain mythemes and the addition of others to this mythic complex.

Using a symbolic interactionistic analytical approach, this essay aims to study the socialisation of young women?s sexuality in treatment institutions for young women. Through qualitative interviews with staff members at said institutions, concerning their views on young female sexuality, and how they discuss sexuality with the young women in the institutions, my aim was to identify the socialisation of young women?s sexuality. I have also investigated how the staff experiences their own sex as an important factor in conversations about sexuality with young women, as well as the possible effect sexually mixed or sexually segregated institutions exert upon conversations about sexuality.

ABSTRACTAim: The aim of this study is to chart the experiences of Swedish general psychiatric care on a Swedish University hospital from a relative?s point of view. The study focus on how they are meet, satisfaction with and participation in the care. The study is done as an improvement project.Methods: The study was conducted by performing semi-structured interviews with eight close relatives to patients on a general psychiatric ward. The interviews lasted for 20-40 minutes.Results: The result shows that relatives are satisfied with the way they are meet by the staff on the ward, that they appreciate staff that are open, down to earth and are inviting to form a good relationship.