The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.

Just nu pågår stora förändringar i byggbranschen. Kostnaderna för att bygga är idag för stora och branschen letar efter nya metoder för att effektivisera byggandet och minska kostnaderna. Genom att använda sig av den relativt nya Building Information Modeling-tekniken (BIM) öppnar sig flera nya dörrar för vad som är möjligt.BIM är kort sagt en digital modell där all information för hur ett byggprojekts utformning, konstruktion, utrustning och förvaltning ska hanteras. En gemensam modell skapas som arkitekten, byggnadskonstruktörer, vvs-konstruktörer, el-konstruktörer och förvaltare har tillgång till. Ändringar som görs i modellen blir direkt synliga för de andra parterna.Den gemensamma modellen ligger lagrad på en gemensam server för att underlätta kommunikationen.I produktionen har man mycket att vinna av BIM.

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

Today we live in a more or less globalized society where borders do not pose the same obstacle as before. This is why it is interesting to examine whether different countries have similar views on how to communicate with a specific audiencePurpose: The purpose of this thesis is to use the data gathered to inform businesses with information. The information can then be used to assist companies when it comes to advertising, the design of messages and the choice of media channels when communicating with people born during the 80?s. Furthermore, the investigation intends to find out if there really is a global market for people born during the 80?s.Method: The authors believe that a purely quantitative or qualitative approach is not appropriate.

A large part of the agricultural products that are sold in Sweden are imported because Sweden cannot meet the consumers agriculture products demand all year around. One problem that can occur and become problematic when trading across boarders is if there are errors in the delivered agricultural products. What must the Swedish buyer do, for example, make for it to be considered complained fault in the goods against the seller? Another problem in international trade is that the buyer may need to apply complaint rules they have not previously been in contact with since their domestic law is not always applicable to the contract. To avoid getting into this situation, the buyer should try to negotiate with the seller that the contracting parties shall use compensation claim rules that the buyer is familiar with, or which is even more advantageous than to the seller.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

Every day readers of magazines receive advice on how their life is expected to be. Magazines write about what to wear, who you should be dating and where you should work. People are social beings and are affected on what they read, hear and see. In that way media is one of the main channels which defines people and draws examples on for example how a "normal" woman should be.This essay dealt with several questions: how women are described in Swedish women magazine Cosmopolitan and men ?s magazine Slitz and how they are differ from each other.

Efter en omfattande SAP implementering finns det oftast ännu mer datamaterial i enorganisation. Moderna ERP-system som SAP skapar å ena sidan en stor transparens, men åandra sidan förändras processerna och det är viktigt för en organisation att kunna analyseraaffärsinformation snabbt och enkelt och att kunna reagera på förändringar på marknaden.Detta arbete ska ge en överblick över olika verktyg för ett BI-system i samband medanalysen av omsättningen och faktureringsprocessen vid ett aluminiumvalsverk.Processerna har förändrats vid aluminiumvalsverket p g a SAP implementeringen och detär en akut och viktig fråga att bygga upp ett informationssystem som baserar sig på SAPinformation. Därför valde Man att implementera BI-verktyget Cubeware samt attprogrammera några SAP Query för att kontrollera faktureringsprocessen. Men första stegetvid starten av denna informationsprocess av BI-verktyg var ett Excel-program som på ettenkelt sätt kan analysera data som kommer från faktureringsprocessen. Det visade sig docksnabbt att det fanns problem i denna informationsprocess.

Internal communication is very important for the success of an organization. The county council Landstinget i Värmland is a large organization with many managers on different positions. Every one of these managers gets an email every week, with the message that a new manager letter, called Chef, is published on the intranet. With my paper I am examining what the managers think of this letter, how they use it and if managers on different positions differ from each other in opinions about and use of the letter. I want to find out if there is a need of Chef as a part of the internal communication of Landstinget i Värmland.To answer these questions, I have chosen a quantitative method in the form of a questionnaire which is send to all the receivers of the manager letter.

This master?s thesis investigates the contextualized relation between a reader and a text, in a non classroom-oriented situation. I am studying the questions of (a) in what way a persons education, personal experiences and opinions, and (b) how the text; its design (language) and message, holds a function in ? and forms ? the reader-text relation. At the same time I am testing the theoretical framework of Louise Rosenblatt, for the purpose of finding an adequate method to analyze this relation.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

Children with Reading and Writing Difficulties and Their Language and Cognitive AbilitiesA Comparison with Children with a Cochlear ImplantAbstractThe aim of this study was to examine the cognitive abilities that are important for reading in children with reading disabilities, children with a cochlear implantation and typically developed children. 64 children aged 10-12 years participated in the study. To answer the question at issue we used the following tests: Block Design from WISC III, PPVT III, TOWRE, SL 40 and a few chosen tests out of the SIPS battery. On tests of the lexical access children with reading disabilities performed at the same level as hearing children, while the children with a cochlear implant performed significantly lower. Test of the phonological and complex working memory showed that children with reading disabilities performed significantly higher than children with a cochlear implant, but at the same time lower than typically developed children on the test of phonological working memory.

This essay is about the European union freetrade treaty negations with Mercosur. I have in this essay used a qualitative content analysis, to study from the EU perspective the reasons to why, the EU and Mercosur suspended the free trade treaty negations 2004, and after several years resumed the negotiations again in 2010. The purpose of this study is to gain a deeper understanding from the EU perspective of why free trade negotiations were suspended and then resumed. In order to achieve a deeper understanding of this event, I have applied neorealism and neoliberalism on the explicit statements and the implied actions, as these theories may provide different explanatory power of implied causes of negotiations.I have come to the conclusion that the theoretical perspectives can indeed explain explicit statements and implicit actions for suspended and resumed negotiations with Mercosur. The implicit reasons for suspended negotiations are among others that the EU has an egoist thinking concerning a free trade treaty.