Detta arbete syftar till att finna mönster för vad vuxna konsumenter anser vara viktiga attribut hos förebilder för att dessa ska påverka våra konsumtionsval. Detta för att underlätta och förbättra arbetet med att finna goda förebilder som kan representera det man som marknadsförare eller PR-ansvarig önskar kommunicera, förmedla eller sälja. Detta även för att lösningarna på arbetet med förebilder ska bli mer effektivt, både kostnads- och tidsmässigt. Detta är en kvalitativ studie vars resultat bygger på intervjuer med 10 st konsumenter i olika åldrar, samtliga dock över 18 år.Teorier som använts i analysen är bland andra självkoncept, self/image congruence models, det utökade jaget, referensgrupper och celebrity endorsement.Resultatet av detta arbete tyder på att tydliga mönster för vad som anses vara viktiga attribut är självsäkerhet, öppenhet och trovärdiga informationskällor. Genom att som PR-ansvarig skapa en konsekvent bild av den människa som man vill generera publicitet kring ökas trovärdigheten och därmed även påverkan på konsumtionsval.

Ett sätt för företag att utnyttja existerande varumärken är att utveckla sitt befintliga produktsortiment med hjälp av dessa, en så kallad varumärkesutvidgning. Teorin tar upp diverse risker med varumärkesutvidgningar och hur dessa kan påverka konsumenternas syn på huvudvarumärkets image. Syftet med denna uppsats är att analysera hur en horisontell varumärkesutvidgning påverkar imagen på kapitalintensiva varor som innehar en stark varumärkesimage. Som kapitalintensiva varor har vi valt att undersöka bilar då det är en vara som på ett mycket bra sätt förespråkar den gruppen då en hög finansiell risk måste tas i samband med förvärv. De varumärken som undersöks är BMW, Mercedes, Audi, Volkswagen, Toyota och Volvo, som alla är bilmärken med stark varumärkesimage.

The aim of this master?s thesis is to explore concert institutions? informative texts prior to upcoming concerts ? texts in promotional materials and descriptive texts in programme papers. The thesis is carried out from a critical discourse analytical perspective. The discourse analysis is focusing on finding the texts? messages and it asks the question: To whom are these texts addressed? Theoretical support is mainly taken from Foucault?s theory about the relation between power and knowledge.

SUMMARYThe demands on the public environment are big and in particular on the environment of communication which we spend a lot of time in on our way to work, school etc. The city-approach is a road section that leads from the periphery of the city to the centre of the city, often through boring and meaningless industrial areas that displays the back side of the city to the voyager on the city-approach. The intentions of this thesis in landscape architecture has been to study one of the two city-approaches to the city of Luleå, the close surroundings and contextual position in the city and not at least give suggestions of ways how the city-approach can be changed, clarified and improved. The study of the city-approach has been made by studying literature that concern city-approaches and the architecture of roads in general. Studies of different analysis methods has been made to find appropriate approaches to work with the specific study of the city-approach to Luleå.

In this essay I have examined text, speech and action in Chekhov's Three sisters, as well as how the characters express their wills in action and in speech. I have used different methods such as action analysis, the five W questions and BSI (background, situation and intention). These methods are similar to those actors use to uncover situatedness of characters and to find motivated and intentional patterns behind their actions.I have used these techniques to identify the plot, explore what happened before the plot begins and to read the text in terms of action. The aim was also to find the counter points where wills expressed in action are contradicted by wills expressed in speech. Using these methods I found that the characters in Three sisters manage their lives dreaming about the future or recalling the past, except the character Natasha.

Sammanfattning Denna uppsats behandlar hur underhållande upplevelser som erbjuds på ett köpcentrum påverkar besöksfrekvensen, försäljning och imagen hos ett köpcentrum och dessutom betydelsen av olika kundkaraktärer. Studien är aktuell och relevant eftersom begreppet upplevelse just nu är ett modeord som är omdebatterat speciellt angående köpcentra och då som ett sätt att differentiera sig. Dessutom är den litteratur som finns inte av förklarande karaktär. Genom sex hypoteser har besöksfrekvens, försäljning, image och kundkaraktär i samband med underhållande upplevelser empiriskt undersökts genom en fallstudie. Studie objektet var Center Syd och en enkätundersökning genomfördes vid två tillfällen där centrumets besökare fick besvara en enkät.

This investigation aimed to shed light on the terms of the dispensing and the retaining of municipal social benefits granted by Swedish social services, this in regard of a less visible societal subgroup; citizens who cannot attain or retain housing of their own.Through qualitative interviews with six municipal social workers in Skåne, the plight of these citizens is revealed from a policy-making perspective in respect of views on discretion and individual appreciation. How may the applicant impact the application process and how does social subletting operate as a service effort?Further analysis of the accounts of informants? views on change and the reasons for change, sketched an image of a society where public acceptance and tolerance are crucial factors for citizens hoping to achieve a homestead through means of municipal intervention.In conclusion, flexible attitudes towards job description are of major import to the possibility of offering client support in under-staffed municipal environs. Furthermore, reflexive social workers allying with the applicant throughout the process, from application to intervention are decisive for efficacious, long-term social work..

This is a qualitative study of high school students? definition of their conception of a ?good? teacher. Its purpose is to provide increased insight for teachers about students? ideas of the phenomenon. The study is based on the reports of six respondents, which was later analysed according to the Interpretative Phenomenological Analysis method (IPA).

This study examined by content analysis and semiotic picture analysis how gender equal the UK newspaper The Times, the U.S/Iranian nespaper Iran Times International and Swedish newspaper Svenska Dagbladet were May 1st 2009 and May 8th 2009. The study had a foundation of feminist theory about patriarchy and gender theory with a contribution of research about race and its impact on patriarchy.None of the three papers were fully gender equal. Even though Svenska Dagbladet was found to be the most gender equal when it came to the number of women represented all of the newspapers examined showed patriachal structures since women more often than men were described as victimes, trivialized, incompetent and inferior.  People with a race other than white were in minority but patriarchy seems to be a stronger form of oppression than racism. White men were in majority and were less opressed than other groups and were because of that most in favour of the newspapers symbolic powers..

This essay analyzes the scripts of the swedish plays Jösses flickor! Befrielsen är nära (Jeez girls! Liberation is at hand) from 1974 and Jösses flickor ? återkomsten (Jeez girls ? the return) from 2006. The analysis is done within the theoretical framework of political and feministic theatre. The essay also includes a discourse analysis of the reviews that were written about the plays and the debates that followed.The result shows that the feministic discourse has changed primarily in two ways. In the 1970's there was a large confidence in the collective, in the 2000's focus has shifted to the individual and tointersectional perspectives.

The Nord Stream natural gas pipeline has been a controversial project. The debate was primarily escalated by Poland's strong negative reaction to the project in the spring of 2006 over safety and security and then alternated back and forth in Europe until the approval by the nations most concerned in the Baltic region during the autumn of 2009.In the case study an approach is used that primarily maps out the media image of the various viewpoints that deal with the pipeline and how these viewpoints position themselves, primarily through political and environmental dimensions. Simultaneously there?s an attempt to map out the spatial spread of the media image views as to the proximity and distance to the pipeline in Sweden, Poland and Germany. A key question is whether distance or proximity to a large facility can affect people's attitudes.A parallel focus of the study is to explore the role of the Nord Stream natural gas pipeline in the cross-border hinterland region of Szczecin-?winouj?cie.

The purpose of this Masters thesis is to examine how young womens sexuality is described in Swedish youth novels. The analysis is based upon eight books of which four were published during the period from 1970 to 1975 and four books were published during 2000 to 2005. The theoretical framework is based on a gender theoretical perspective where Yvonne Hirdmans theories about a gender system and Ylva Elwin-Nowaks and Heléne Thomssons ideas about gender construction are crucial. Also Anthony Giddens theories about sexuality in the late modern society are used, where the plastic sexuality and the pure relationship are central ideas. The method is based upon textual analysis, and a model of analysis is constructed with its basis in the theoretical attempt.

The purpose of the study is to explore how social media can be used as a forum to discuss politics and also how young people use critical reflection to evaluate the information available on social media. To achieve the purpose, a qualitative research is used. The empirical data is collected through semi-structured interviews with six high school students who voted in the Swedish parliamentary elections in/of 2014. The empirical data were then analyzed based on previous research on social media, and the school's mission to foster individuals who think critically. The analysis is also based on the theory of deliberative democracy model.

The purpose of this study was to investigate and describe the views on how the mediation program Programa Árbol Sicómoro affected inmates?, convicted of murder, own lives. Research questions:? To what extent, and how, has the mediation affected the convicts? views upon themselves and the crime they have been convicted for.? To what extent, and how, has the mediation brought any change to the convicts? imprisonment and if it has changed their look upon the future.The study has been executed using qualitative method. Materials from seven profound interviews have been analysed and condensed using terms from restorative justice and self-image theories.

Henriksson, I & Jönsson, M. Den svenska glasburken. En diskursanalys av Statens Offentliga Utredningar/ The Swedish glass jar. A discourse analysis of official government reports. Examensarbete i Socialt arbete 30 poäng.