ABSTRACTTitle: The defend of the picture ? a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret? en jämförande studie av Försvarsmaktens rekryteringsannonserNumber of pages: 35Author: Greta SimonssonTutor: Mats LindCourse: Media and Communication Studies CPeriod: Autumn Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the ?defense against invasion? era and those produced in the present, more internationally oriented era, when analyzed using Semiotics? And, how are these advertisements understood by their receivers?Material and method: Interviews, a focus group and Semiotic analysis.Main results: The messages in the recruitment advertisements have changed. In line with the changed focus of the Swedish Armed Forces to more international cooperation and missions, the present day advertisements do indeed have a more international and aggressive focus.Keywords: Swedish Armed Forces, information, recruitment, advertisements, semeiotics..

Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women.The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the magazines artistic styles. The theories used in this study are Semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.

The purpose of this essay is to investigate the melancholic, poetic language in Bübins unge (Bübin´s brat) by Mare Kandre (1962 ? 2005). In my opinion the novel, which is about a teenage ritual, also gives an imaginary arena for archaic and unmentionable experiences of the libido. It is therefore a witness to the truth of the subjects complex mind. To my assistance I have Julia Kristeva´s theory on the abjection, the successful melancholia and her concepts of the outsider and the catharsis.

Symboler har alltid varit en viktig del av matematik, därför är det inte konstigt att kunskaperom symbolspråket behövs för att uppnå en full förståelse av ämnet. Den här studiensyftar därför på att utreda användningen av det symboliska språket i den svenska gymnasialaundervisningen ur ett språkvetenskapligt perspektiv. Empirin till det här arbetetbestår av 52 elevlösningar till ett test i matematik samt transkribering av en parintervju.Det insamlade materialet har analyserats utifrån teorier om den metalingvistiska medvetenhetensamt symbolernas semiotiska och epistemologiska funktioner. Det matematiskasymbolspråkets roll i styrdokumenten har också belysts i det här arbetet. Från elevernasfel i testet var det möjligt att åskådliggöra vikten av den metalingvistiska medvetenhetenoch den semiotiska medlingen i algebrainlärningen.

AbstractAim: The aim of this essay has been to study how the Swedish church has created the image of their religious activity through media. This has been by studying the three commercial campaigns launched by the Swedish church during the years 2000, 2001 and 2003. Questions asked are: How has the Swedish church chosen to profile it self? Which discourses can be recognized in the campaigns? Which messages has been communicated through the campaigns? How has these discourses created the image of the Swedish church?Method: The methodological framework is critical discourse analysis inspired by Norman Faircloughs? three-dimensional model. Thirteen images all part of the campaigns are analysed using a Semiotic method.

The purpose of this thesis is to examine the narrative elements in three of the Swedish artist Karin Mamma Anderssons paintings and try to see what kind of stories that might be hidden in these paintings. I have chosen three different themes as tools for this study. They are: the meaning or the importance of the titles, painting as a medium and the narrative elements or components in the paintings. Furthermore I also use the Semiotic method in my analysis based on the ideas of Roland Barthes combined with a feminist theoretical standpoint with a gender perspective. This means my study is based on the reception of these images and what kind of message they might carry.

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.

Syftet med studien är att utfo?ra en receptionsstudie da?r fem stycken kampanjbilder fra?n utla?ndska organdonationsorganisationer studeras fra?n ett mottagarperspektiv, i den ha?r studien syftar det till en svensk ma?lgrupp.Studien a?r uppdelad i tva? huvudmoment, en semiotisk bildanalys och fokusgruppsintervjuer. Med hja?lp av dessa insamlingsmetoder besvaras studiens fra?gesta?llningar?Hur a?r de utvalda kampanjbilderna komponerade ur ett semiotiskt perspektiv?? samt ?Hur uppfattas de utvalda bilderna av en svensk ma?lgrupp??. Socialpsykologi utgo?r det teoretiska ramverket i studien och anva?nds fo?r att na? en ho?gre fo?rklaringskraft i analysdiskussionen.Den semiotiska bildanalysen genomfo?rs med de semiotiska begreppen konnotation, denotation, ikon, index och symbol.

In this paper Mona Hatoums installation Corps étranger is discussed via a post structuralized method based on associative and Semiotic comparisons with vanitas, a post-modern self-portrait, and as a representative for modern visual art. The analyze touches upon pornography, science fiction and the quest for scientific conquest in outer and inner space. Theoretical references are Foucault, Freud, Lacan, Barthes, Dolar, Said and Virilio. Hatoum makes the observer a voyageur with the aid of the latest medical technology, endoscope, which gives her the opportunity to make an introvert self-portrait when she films her own throat and rectum. But at the same time she makes the portrait of us all.

The intention of this thesis is to examine "The Oprah Winfrey Show" and its position and functions in the public sphere. Particularly interesting aspects are like the linking of private and public issues, the show's potential as a forum for debate and dissemination of knowledge, and what types of criticism the show has been subjected to. The methods used dealt with the textual aspects of the show. Semiotic analysis and conversation analysis were applied to five episodes and a search of literature was made. The thesis rests on theories concerning television studies and talk shows, in addition to theories on modernity and identity.

The Walking Dead is a popular American tv-series set in the near future, or an alternative present. Society has fallen and colapsed into a more post-apocalyptic state. Till this date the seires has reached its third season, and each episode has several million viewers around the world. In this essay the author tries to see how the tv-series reprensatation of men and women looks like. Media, such as tv-series, acts as great source of inspiration when people tries to understand the world around them.

Studiens syfte var att, med utgångspunkt i ett designteoretiskt multimodalt perspektiv, beskriva, analysera och tolka hur tre förskolepedagoger designar lärandesammanhang, kring ämnet matematik. Förutom detta var också syftet att få insikt om hur lärandesammanhangets design kunde förstås och tolkas i termer av lärande och meningsskapande. Den metod jag valde var uppbyggd kring en icke-deltagande videoobservation med ett kvalitativt upplägg där målet var att försöka förstå det som ägde rum genom relevanta tolkningar. I resultat och slutsatser framkom det till exempel att förskolepedagogerna använder en mängd semiotiska resurser och teckensystem i form av fysiska redskap tillsammans med ansiktsuttryck, tal och handrörelser i kommunikationen med barnen. Dessutom framkom det att barnen också använde sig av ett antal olika semiotiska resurser och teckensystem i arbetet med att skapa mening kring de olika lärandesituationerna.

For the sender of television advertising, it is important to utilize content that gives effect, especially to get the receiver?s attention and then maintain it (Hägg, 1998). What is the content of a commercial that creates effect? Previous research focused on the impact that commercials have on the receivers. A discussion of which content that produced effect in commercials does not occur.

This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.

Historically, men have always had a superior position over women, which has beenportrayed in all kinds of media representations. Visual communication is an importantpart of our daily life since the reality is reflected through images. The development ofthe Web has led to increased interaction opportunities, and new ways to communicate,mainly through pictures. Politicians have embraced this and use social media as a partof their daily work. They also use social media to portray themselves from a morepersonal angle, which has created a higher interest for their personal life.