The aim of this essay is to investigate how patrons, librarians and indexers use subject headings to describe and index fiction literature. We wanted to know if the groups concentrated on different levels in the text from a Semiotic viewpoint, where words either can describe the manifest/connotative meaning or the latent/denotative. To investigate this we had four fiction indexers, four librarians working with fiction for adults and eight library users read and index four short stories. After that we did interviews asking them about how they were thinking when describing the texts, how they use subject headings, about their opinions on indexing and, in the interviews with the librarians and indexers, about their usual work assignments. The subject headings they listed were analysed according to the level they described.

Syftet med detta arbete är utifrån litteraturuppgifter samt analys beskriva Salvador Dalis och René Magrittes konstnärliga arbetsmetod, och utifrån detta göra en egen visuell gestaltning. Metoden jag har använt mig utav är litteratur, bildandalys och konstnärliga gestaltningar.Salvador Dalis metod i Minnets beständighet bygger på gränslöshet och fantasi, med tydliga semiotiska inslag. Du som betraktare avgör vad som ses, vill du se målningarna enkelt och bara uppleva det som är målat, eller vill betraktaren sjunka in i en värld av nyskapande, suddiga gränser och bortom alla regler. René Magrittes metod bygger i Människosonen på naturliga och trovärdiga drag, hans målning framstå som verklig fast med en touch av fantasi, med sparsamma drag av semiotik..

The earlier studies of how gender is visually constructed in lifestyle magazines have mainly been done on photographs. But, photographs are only one part of the entire magazine Therefor3, we saw the importance in examining one of the other big parts, typography.We have been studying if gender can be constructed in lifestyle magazines through the shape and color of typography and the color context. It is important to point out that we have not been studying the written word but only the shape and color of the typography.The study has been conducted through a qualitative content analysis with a comparative process of the selected magazines. The analysis began with a Semiotic analysis of selected parts of the magazines. The result was then analyzed with a feminist theoretical approach.The result of the study shows that gender can be constructed through typography in a number of different ways.

The aim of this studie centers on how lgbt (lesbian, gay, bisexual, transgender) are portrayed in women?s magazines. The magazines we have chosen to analyze are FRIDA, VeckoRevyn and amelia, which all three have different target groups. We have, with the assistance of the rhetorical and Semiotic analysis methods, assessed 18 articles with their associated photographs. These methods are part of the qualitative analysis model and are used in order to study less empirical data with more depth.

This essay examines on what kind of Muslim stereotypes exist in entertainment movies which are being produced in the West and particularly the United States. First, the focus will be on explaining the concept of stereotypes and Islamophobia and what role the media has in the movies' production of its contents. The incident at the World Trade Center will also be discussed briefly. By using Semiotic and narrative analyses the essay investigates if a stereotyped image is being used about Muslims and how Muslim main characters that have the role of being protagonists, are visualized in entertainment movies. The material that is included in the empirical analysis consists of three selected movies.

This paper examines Hannah Ho?chs photomontage Schnitt mit dem Ku?chenmesser Dada durch die letzte weimaren bierbauchkulturepoche Deutschlands. The paper has as its aims to understand and analyze the predominated allegorical interpretation of Schnitt and to develop a logic how meaning is produced when a viewer look at Schnitts surface. The paper finds that the predominated interpretation has been arbitrarily created out of a specific spectator that acts in a specific context and conclude instead that the predominated interpretation should be understood as a potential interpretation by a potential viewer. The paper continues to create an understanding of Schnitt as a flatbed picture to establish that as a postulate and to use it in the later Semiotic dissection of Schnitts surface.

The purpose of this paper is to examine how the portrayal of the Disney princesses have changed over time, we looked at eleven movies with a total of twelve different princesses. We wanted to see if there were any stereotypical roles of women in Disney movies and we wanted to see when the most obvious change occured in the portrayal of the princesses. This paper has used the method of qualitative content analysis using a Semiotic and narrative analysis with the help of the actant model. We have selected different characteristics and categories that we looked for in the movies. These features and categories include various stereotypical roles of characters and what chores the princesses perform in their homes.

This essay is a qualitative study of the Swedish joint-stock company Svenska Spel AB?s television commercial from 2008. The commercial is called ?Spela lagom - When I grow up?, and is meant to serve as an informational commercial about being underaged in situations regarding gambling. Using Semiotics and rhetoric?s, we are analyzing how elements seen in the commerical affects the rhetorical situation the clip is bound to; how the marketing is done to enhance Svenska Spel?s brand; and what strategies are used to make sure the public service announcements regarding persons involved with underage gambling gets acceptance.

Title: To sell the country of Lagom: a study of the Swedish Institute?s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute?s branding of Sweden. We have explored if the branding is consistent with the picture that Swedes generally have of themselves and Sweden, and also looked at which consequences differences in this picture may have. Method/Material: Semiotic analysis and interviewMain Results: The results of the thesis shows that SI?s branded image of Sweden agree with the picture that Swedes have of themselves and Sweden.

The aim of this masters thesis is to analyze how subjects of ethnographical objects should be described. To obtain this we focus on which subject aspects of ethnographical objects that could be possible and valuable to analyze and to index. This is done with the help of established LIS subject indexing theories, and through the perspective of ethnographical museum documentation. The theories are both general, concerning the stages of subject indexing, and more specific, regarding the indexing of pictures. One of the latter is the theoretical model of Sara Shatford, from the article Analyzing the Subject of a Picture.

This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault?s theory about discourses, John Swales genre theory and Anders Björkvall?s thoughts on typography and multi-modal texts.

According to law all Swedish authorities must express themselves using correct, plain and comprehensible language whenever they communicate with the citizens in order to make it easy to understand what needs to be known to participate in the Swedish democratic society. I would like to explore if there are more tools than the language that could be used to make their communication easier to comprehend, in this case images and stories. In this essay I will investigate the relationship between the written words and the visual components ? images and illustrations ? in brochures from Swedish authorities. I will also try to identify possible narratives in the brochures, and examine the functions of these narratives.

This research looks into the modern revival of opera based on the study of two recent productions of Giuseppe Verdi?s Don Carlo; the first is the 2010 production at the Gothenburg Opera in Gothenburg, Sweden and the second is the 2013 production at Großes Festspielhaus in Salzburg, Austria. The goal is to discover what aspects a contemporary audience can relate to and identify with and why opera is still relevant today. This has been done partly through a Semiotic analysis of the visual image (e.g. set, costume and lightning) and partly through a hermeneutical analysis of the themes in Don Carlo.

This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault?s theory about discourses, John Swales genre theory and Anders Björkvall?s thoughts on typography and multi-modal texts.

This essay will focus on video and computer game violence. We hope to uncover, with the help of Semiotics, according to Barthes design, if this kind of violence can have a negative effect on youth and adolescents. How intense is the violence and how graphic is it?. PEGI is the European measurement for game age limits.