The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of Technology in Luleå. Our findings suggest that the following factors are the most commonly cited reasons for deciding to complete the purchase: trust, perceived risk, price, convenience, design of the website and experience. The following factors are the most commonly cited rea-sons for deciding not to complete the purchase: trust, perceived risk, price and the design of the website.

This master thesis deals with questions concerning facts and fiction in the world of Beatrix Potter's rabbits. The purpose is first and foremost to find the connections between the pet rabbits, that she used as art models, and the rabbits that came to life through her "tales".The method has been to gather facts through biographic reading, and to analyse Beatrix Potter's rabbit tales, using tools developed by Swedish picture book experts. The rabbit characters are thoroughly examined and so are the settings where the tales take place. Matters concerning Beatrix Potter's painting technique and illustration style as well as her literary and pictorial inspirations are dealt with.Conclusions are, that the fictive rabbit characters have indeed a lot to do with the fact that Beatrix Potter was interested in natural history and studied animal behaviour and anatomy in detail. For a long time rabbits, both wild and domesticated, were her favourite study objects which provided conditions for her rabbit fantasies.

The purpose of this study is to examine and explain why three Swedish public libraries failedin their ambition to act as information services for small and medium-sized firms (SMF). To support this purpose two major assumptions are made:1) Public libraries who plan to run this kind of "business" must act with the same means as "professional" services.2) The service must be adjusted to the information needs of the customer.Based on these assumptions sixteen factors which are crucial to the "success" for this kind of service are presented.Applied to the information services of Lidkoping, Sölvesborg and Västervik, these factors reveal a number of shortcomings and mistakes made by the libraries.To understand this result these information services are seen as parts of a traditional Swedish public "library-thought". It is shown that, fundamental ideas in the way the public libraries are defined, like the responsibility to act in a neutral and democratic way, also characterised the three information services.These ideas together with the opinion of SMF as a "rational" information-consumer resulted in information services who did not meet the information-needs and information-behaviour of SMF..

There are several ways in which people can relate to eating or not eating animals. This essay is focussing two main strategies: Making distances and drawing borders.Today, there are several reasons for not eating meat, including environmental reasons, individual and public health reasons, ethical reasons and more. Yet, people eat more meat than ever. According to the UN, this is a major problem. In 2006 the report Livestock?s long shadow pointed out that meat consumption was a bigger problem from an environmental point of view, than global transports, including air-traffic.

The aim of this paper has been to investigate how accounting firms govern their organizations with regards to the complexity in the service that they offer. The service includes the general accounting tasks which through standardization can be cost efficient, the advisory services that entail flexibility, and the relationship with the customer which needs to be taken into consideration when delivering the financial reports. These three components are important but require different approaches when it comes to governing the organization. The conducted case study has shown that the accounting firms govern their organizations bureaucratically and mainly through behaviour and accounting controls. The advisory services demanded by customers are standardized, not analytical, and therefore do not require the firms to take flexibility into consideration.

This study is a first attempt to try to understand what the variables could be that make the person responsible for the grave sign up for grave gardening services by the church or to maintain the grave by him- or herself. There has been almost no research done within this subject. This study has been made by a qualitative research method and interviews have been performed with both persons responsible for the grave who have gardening services made by the church and with those who maintain the grave by themselves. The characteristics that are affecting consumer behaviour and the buyer decision process are presented in the theoretical part of this study. That is done so it can be seen if a comparison between the results of the study and the basic theoretical concept is possible, resulting in an understanding of how the costumers think and argue about this question.

Den psykiska ohälsan bland unga kvinnor ökar i samhället idag.  Självskadebeteendet kan vara ett sätt för dem att lindra sin ångest. Tidigare forskning visar att sjuksköterskor upplever en vanmakt och osäkerhet inför denna patientgrupp. Syftet med denna studie är att, genom kvalitativ analys av fyra självbiografier, beskriva unga kvinnors upplevelser av självskadebeteende. Resultatet bygger på fyra huvudkategorier med vardera två subkategorier som illustreras och förtydligas med citat från författarna. Huvudkategorierna speglar fyra områden som har stor betydelse för utvecklingen av självskadebeteendet.

In order to understand user behaviour and navigation patterns, user logging is today widely used in analysis and development of user interfaces. These user logs tend to be quite many and can contain a lot of different data. A big issue is how to process and display this data in a perspicuous way to the stakeholder. This study is about how to develop a prototype to handle this issue. It was solved by various methods from human-computer interaction.

How do we match our education with the needs of the construction line of business and the requirementsof the Swedish National Agency for education? Is there something that we have to change?In this study I have asked our former students about their opinion of our education and I have also asked them to give me their view on what a good teacher is like. I have been able to benefit a lot from their answers in my efforts to be that good teacher. This survey took place at Facebook.The answers showed that we carry on a piece of solid workmanship. But you can always improve, try harder.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

The purpose of this study is to describe melanotic tumours and the pathogenesis of these tumours. The focus of this study is on differences between benign and malignant tumours as well as the prognosis one may expect when diagnosing this disease. The mechanisms responsible for the occurrences of the tumours are not yet fully understood. It is believed that factors such as chronic trauma, infections, medications and hormones affect the cell mechanisms in some way. Determinants of the malignancy of the tumour are not completely known.

The main purpose of this study is to investigate how student nurses seek and use information and libraries. Furthermore, I want to know how they think information can be used in their future occupation. Seven student nurses were included in the study. A qualitative method with personal interviews was used. The analysis of the empirical material was made according to a socio-cultural perspective.

Studien påbörjades hösten 2012 och är ett försök att hitta olika pedagogiska verktyg och förhållningssätt genom strukturerade intervjuer med 3 pedagoger som arbetar eller har arbetat med barn och ungdom med diagnosen ADHD. Studien belyser hur dessa olika pedagoger uppfattar sin undervisning, sin roll som lärare och vad deras generella erfarenheter av att arbeta med ADHD-elever är. Genom intervjuer skapas en bild av lärarna som arbetar med ADHD-elever och deras pedagogiska attribut, och med klusteranalys bestäms deras musiklärartyp. I resultatet framkommer bl.a. vikten av att möta ADHD-eleven här och nu, att varje elev är unik och att vid arbete med ADHD-eleven är tålamod, intuition, kreativitet och samt att vara en flexibel lärare viktiga egenskaper.

Vi ämnar i denna uppsats att undersöka, om ekologiska produkter har högt eller lågt intresse hos framtidens konsument och orsakerna till detta.VI har ställt oss följande frågeställningar: Har framtidens konsument högt eller lågt intresse för ekologiska livsmedel? Vad är orsaken till graden av intresse? och för vilka typer av argument för ekologiska livsmedel är konsumenter mottagliga? Våra resultat visar att framtidens konsument har lågt intresse av ekologiska livsmedel. Orsakerna till detta beror på bristande kommunikation från butiker och samhället ut till konsumenterna. Andra orsaker är att livsmedel ofta konsumeras vanemässigt, okunskap om ekologiska produkter och oengagemang att konsumera dem.För framtidens konsument är mottagliga argument bland annat, mer information, påverkan på lokal nivå genom ekologisk konsumtion och ekologipoäng när man handlar ekologiskt..

Klamydia ökar bland ungdomar och unga vuxna i Sverige. Eftersom infektionen ofta är asymptomatisk och kan leda till infertilitet är det viktigt att de som utsatts för smitta testar sig. Även ett ökat utövande av säkrare sex är viktigt för att stoppa utvecklingen. En litteraturstudie har gjorts för att kartlägga preventionsinsatser som görs inom området sexuell hälsa och ta reda på hur ungdomar och unga vuxna ser på sexualitet, sexuellt riskbeteende och säkrare sex. Nio vetenskapliga artiklar användes för att få en bild av ungdomskultur och sexualitet.