The purpose of this essay is to compile interventions for parents of children with cancer in a literature review based on 13 peer-reviewed articles. The objective is twofold: to describe the aim of the interventions, and to investigate their effectiveness. Results indicate that the aim is to reduce stress, prevent the development of posttraumatisk stress, improve problem-solving skills, improve coping behaviour or increase parents? knowledge of childcancer. Some of the interventions have intended effect, others have effect but not intended effect, and finally some show no effect at all.

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..

This essay presents a business plan for the idea of a Pet Shop in Stockholm. The initial purpose of the essay was to investigate weather the company would be financially profitable or not. During the process we encountered problems and pitfalls that we felt contributed to the fact that our business idea is yet not realized. Therefore the second purpose of describing the process that an entrepreneur goes through when starting a new business came about. Besides the business plan for Pet Shop we present a selection of the theories that we found relevant for our situation, among others behaviour of entrepreneurial teams, network theory and execution.

The purpose of this study is to hightlight experiences of living in a relationship where BDSM is being exercised. The acronym is an umbrella term for bondage/discipline, dominance/submission and sadomasochism. The study is based on qualitative interviews with five persons who define themselves as BDSM practitioners. The overall questions of this study are: How does the BDSM practice appear in everyday life? How did the practice start and how has it developed over time? What's included in the sexual BDSM practice? The empirical material has been analyzed with interactionism as the theoritical framework. The picture that emerges is complex.

Background: Heart ischemia is a disease affected by behaviour, lifestyle and heredity. The disease is more common in the western world and the number of those who suffer increases. The mortality has reduced thanks to that medical resources and knowledge have approved. Purpose: The purpose of this study of the literature was to find out what patients experienced emotionally at an acute heart attack. Methods: A study of literature where scientific articles has been refereed and analyzed, then resulted into five categories presented in the result.

Our essay is about alcohol information given to youths in Helsingborg. It is a research to find out how the message is communicated and how it is presented. The purpose of our study is to find out, why inform about alcohol and if it is taken in a preventive aim. To investigate weather there is any talermade information in the community for youths between 12-18 years old. We also want to know if the given information is destined for a special group/groups or is it for young people in general? Our intention is to find out the meaning of prevently information about alcohol and if it is possible to reach a change in attitudes and behaviour.We use a qualitative method and have interviewed twelve persons with different occupations within medical service, local authorities, public and private schools and voluntary organizations..

The text is about behaviour and appearance of boys and girls in the classroom in a gender perspective. How are the boys and girls placed in the classroom, and does this affect them in any way? How boys and girls are called on to speak. Is the teacher fare in the allocation of speech? There are a lot of differences between the genders, boys and girls are placed in a special way.

Previously studies have shown that the way companies explain outcome in their annual report is not totally trustworthy. Studies show that the management has a self serving bias when they explain the result to give a positive image of the company. Our study is based on investigations into this phenomenon in the telecom market in Sweden. Turbulent market conditions with, among other, deregulation of the monopoly of fixed telephony and a huge technical evolution, which has led to an increase in competition, is the reason to why we have chosen to study the telecom market in Sweden. As a benchmark in our study the attribution theory will be used.

In this essay we have approached the problem with retailer brands that copy marketing leaders to get consumers attention in the storeshelf. We have sought to explore how much a designed package would change the consumers opinion of a brand and if this effect is different depending on if the brand is a retailer brand or a market leader. Also we sought to find if this effect would be greater with a salient color on the package. We made a quantitative study and with regression analysis we found that a designed package did have effect on the consumers opinion of the brand, and that the design with the salient color made the biggest effect..

The horse is an animal that often becomes humanized. Despite domestication, the horse still has a need to interact with other horses, be able to move for the most of the day, and being able to graze. If these needs cannot be fulfilled, the horse can be negatively affected and develop abnormal behaviours. An example of abnormal behaviours is weaving; the horse performs a swinging motion in the front area of the body during a long time. This literature review aims to investigate how different stabling forms (box/stall) affect the incidence of weaving, and also how this behaviour can be prevented or limited.

The aim of this thesis is to get an idea of how service companies set their prices. The method used was a case study approach, which was conducted at three real estate companies. The study showed that when setting their prices, the main aspect is their own costs. However, we have found that several other aspects play a big role when setting prices on services in real estate business such as individual customer behaviour and market competition. We have also found that the real estate companies charge very similar prices.

This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

The purpose of this study is to hightlight experiences of living in a relationship where BDSM is being exercised. The acronym is an umbrella term for bondage/discipline, dominance/submission and sadomasochism. The study is based on qualitative interviews with five persons who define themselves as BDSM practitioners. The overall questions of this study are: How does the BDSM practice appear in everyday life? How did the practice start and how has it developed over time? What's included in the sexual BDSM practice? The empirical material has been analyzed with interactionism as the theoritical framework. The picture that emerges is complex.

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

This essay, with the title: Among children, laser swords and lions. ? How do we approach and utilize the cultural experiences of children? is an approach to participate in a scientific discussion in the field of cultural experiences. This text is an attempt to show the importance of paying attention to, how children express themselves, and place their activities in social and cultural contexts. By doing so and approaching children and their activities with an intercultural point of view, I can use my new found knowledge and use it to stimulate their future learning progresses in different fields.