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2751 Uppsatser om Self-brand connection - Sida 47 av 184

Åtkomst till affärssystem i mobila enheter - För- och nackdelar

The purpose of this study was to investigate the reason behind thedecision by a company regarding the desire to use mobile access to theirERP-system and to discover whether this will involve any loss offunctionally in comparison to using the ERP-system on a computer atthe office. In addition, the pros and cons involved in using mobiledevices for accessing the ERP-system will also be examined. Semistructured telephone interviews were conducted with companies whicheither used or did not use mobile devices in relation to their work. Atelephone interview was also conducted with a consultant who isworking with the implementation of ERP-systems and mobile solutions.The survey showed that companies with staff working in the field assellers, service personnel and construction workers want to gain directaccess to their ERP-system so as to be able to act directly and takedecisions, to have the ability to provide more efficient order processingand to send out invoices more quickly. Those companies which have notopted to use mobile devices at work within this field are those whichare unsure of the connection to the Internet and the capacities availablewithin cellphones.

Varumärkesupplevelse : hur upplevs Väderstad-Verken AB av kunden

Tanken med detta examensarbete var att ta reda på hur Väderstad beskriver sitt varumärke och sedan jämföra detta mot hur kunder uppfattar företagets varumärke. Målet var att kunna ge Väderstad en indikation på om de lyckats med sin föresats eller inte. Som metod till detta examensarbete användes intervjuer och det intervjuades 18 lantbrukare samt för att kunna jämföra intervjuades även Bo Stark (ägare). Arbetet avgränsades till lantbrukare som var verksamma i Skåne och att de hade investerat i en maskin från Väderstad åren 2011 och 2012. Uppsatsen behandlar även frågan vad ett varumärke är för samt vad varumärkesupplevelse innebär. d.v.s. att information tas in på olika sätt såsom informationssökning, inköpstillfälle och användande samt att under dessa mötestillfällen utsätts kunden för varumärkesspecifika stimuli det är viktigt för företagen att vårda dessa mötesplatser och lägga minst lika mycket resurser som man gör på annonsering.

Bemötande vid gynekologisk undersökning : Sett ur unga patienters perspektiv

The aim of this study was to describe young women's experiences of midwives/ gynaecologists treatment in connection to gynaecological examination. A further aim was to achieve a better understanding of the factors that can form the basis of the experience of treatment. A qualitative study was performed in which the participants (N=10) was Swedish-speaking women aged 18-25 years, with experience of at least one gynaecological examination. Data were collected through semi-structured interviews, using an interview guide. The material was analyzed according to Graneheim and Lundman´s (2004) method for qualitative content analysis.

Energi- och kostnadseffektiva klimatskal : För lager-, industri- och kontorsbyggnader

A study to optimize insulation thickness for stock-, industrial- and office-buildings for external walls and roof in an economical perspective has been conducted on behalf of DynaMate. DynaMate?s role is to maintain all Scania?s buildings. Analysis has also included other parts of the building envelope, such as windows, exterior doors and industrial doors. In this thesis, three different types of exterior wall constructions has been investigated, these are a sandwich design consisting of sheet metal and a another one consisting of concrete, as well as a wall of concrete with a coating of plasters.

Ensam eller tillsammans? ? Om samspel mellan varumärken i ett gemensamt showroom

Studien syftar till att undersöka och analysera flera olika varumärkens möjligheter att samsas i en stor koncern, samt hur man på bästa sätt exponerar dessa varumärken i ett gemensamt showroom.The purpose of the study is to explore and analyze a variety of brands ability to combine in a large group and how to expose these brands the best in a combined showroom..

Glid på en livsstil ? en studie om branschglidningar

Varumärkesutvidgning är i dag en trend inom affärsutveckling, då metoden underlättaringången på nya marknader. Utvidgningar är dock ingen genväg till en garanteradpublikframgång. Om utvidgningen ska fungera måste den struktureras så att den framstår somsjälvklar i konsumentens huvud, förutsatt att man vill att utvidgningsprodukterna ska köpas.Många är företagen som lyckats med sin utvidgning men många är även de som misslyckats,och som med det fått betala ett högt pris för lärdomen. I takt med att utvidgningsstrategiernahar ökat bland företag, är det också många som glider in på närbesläktade marknader, eller påhelt andra branscher. Varumärket får då fungera som en garant för den nya produkten.

Nätanslutning av vindkraft : vindkraftsbranschens aktörers perspektiv på nätanslutning och tariffer

Wind power is a growing energy sector in Sweden. However, it still represents only a small part of the total electricity production, about 0.7%. In order to create good conditions and to facilitate the establishment of wind power in Sweden, the government has for example, created a national centre for wind use. The objective has been to reach the governmental goal, which is an expansion of wind power by 10 TWh by year 2015 compared to the level in 2002. The Swedish electricity market was deregulated in 1996 which refers to the introduction of a competitive market in electricity production and trade.

Hälsa och hälsorelaterat beteende : En undersökning av beteendets betydelse för den självskattade allmänna hälsan

An increasing number of health problems in the population and an uneven distribution of health between different groups in the society, have been identified as a problems and has therefore been put on the political agenda in Sweden. Thus, the purpose of this thesis is to estimate and discuss the significance an individual?s behaviour, in a number of areas, has on his/her level of health.The empirical material for this thesis is taken from a nationwide inquiry conducted in 2004,which was called ?Hälsa på lika villkor?? (Health on equal terms?) The material used consists of the answers and records from individuals living in the administrative district of Kronoberg. 9972 individuals were included in the sample and the answering frequency was 63,2%. To map and analyse the material, which was done mainly through crosstabs, chi-square tests and logistic regressions, the statistics software SPSS 11.5 was used.The parameter used to measure the health level is the individual?s own perception of his or her general health.

Att bygga för att synas - city branding i stadsplaneringen :

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

Föräldrars åsikter och reflektioner om att inte vaccinera sina barn. : En intervjustudie

There's a good adherence to the vaccination of children, about 98% of all two year olds are vaccinated. Despite this, there are cases of whooping cough and measles in Sweden. The purpose of the study was to describe what motivates parents to not vaccinate and reflections and attiudes about vaccinations. The study had a descriptive design with qualitative approach. Eight parents who had chosen not to follow the National Board of Health?s vaccination program or whom had decided to completely abandon, participated in the study.

Områdesinbäddning för ODE

This paper gives an introduction to the theory of minimal surfaces. It is in- tended for undergraduate students with some basic knowledge of differential geometry and complex analysis.After defining the concept of minimal surface and giving a brief histo- rical survey, we look at some well-known minimal surfaces and a few of their characteristic properties. The connection between minimal surfaces and harmonic functions is discussed and the Weierstrass-Enneper represen- tation formulas are introduced. We also present Bjo?rling?s problem and give some examples. .

Det är värt att vänta! : Köbildning som marknadsföringsverktyg

This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..

In search for something "real" - consumers' perceptions of authenticity in regional food brands

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.

Elitskon : An objective kinematic evaluation

Elitskon? is a new type of horseshoe for trotters. It is supposed to give the horse a trot that mimics the movement pattern of a horse trotting unshod. Many horses show a better trot unshod but this can only be used to a limited extent due to the great wear and tear of the hoof. The objective of this study was to evaluate whether the qualities of Elitskon? are similar to the unshod horse or the traditional aluminium horseshoe.

Strävan efter ett konkurrenskraftigt varumärke, - En fallstudie av Akademisk Omtanke

I dagens läge har varumärken blivit allt viktigare för företagen. Eftersom konkurrensen på marknaden ständigt ökar måste företagen ständigt utvecklas. Det räcker inte längre att ha den bästa försäljningstekniken eller olika erbjudanden utan nu måste det finns något annat som utmärker produkten/varumärket.Konkurrensen på marknaden ökar och det kommer in allt fler liknade produkter och nystartade företag. Pågrund av detta är vårt syfte med denna uppsats att titta närmare på hur nystartade företag bör bygga upp sitt varumärke för att få det starkt.Det finns många olika teorier och modeller från olika författare om hur företag bör gå tillväga för att bygga sitt varumärke. Man har också utvecklat olika fällor som bör undvikas.

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