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252 Uppsatser om Retail - Sida 2 av 17

För en attraktiv centrumhandel i tillväxt: En kvantitativ studie om vad som skapar attraktiv centrumhandel i en tätort.

There is a change happening in the Swedish market of commerce. Studies indicate that the trend of the last decades; that external shopping centres are more attractive than centres of commerce, is about to turn. It is predicted that the centre of commerce will be the most attractive in the future.No matter how the market will develop, it is important for merchants to take account of their customers by understanding their behaviour and preferences concerning what constitute an attractive marketplace. A marketplace is attractive in terms of the characteristics that creates its offer, these characteristics are called "determinants of attractiveness." This paper is based on a field study of 200 consumers in Norrtälje regarding why they are choosing to shop in the centre of Norrtälje. The purpose is to answer the question "What creates an attractive centre of commerce " in terms of a) the determinants of attractiveness and b) each determinants' influence on customer satisfaction.

Den Svenska Självgodheten: Hur kan CSR och den sociala dimensionen i Sverige för detaljhandeln förstås, när detaljister gör anspråk på CSR samtidigt som personalvillkoren i branschen försämras

The concept of corporate social responsibility (CSR) has lately gained popularity throughout the globalized world. Swedish Retail industry is no exception. Though increased levels of explicitly claimed responsibilities of companies, a number of other facts points out a development that contradicts this trend. Labour conditions and forms of employment is substantially retrograding, with an increased level of insecurity characterizing the Swedish Retail labour market. At the same time, almost all Swedish Retail companies explicitly state claims on social responsibility.

The Swedish food retail market : An econometric analysis of the competition on local food retail markets

The Swedish food Retail market contains of three major actors, ICA, KF and Axfood, all in all dominating 75 percent of the total market shares. The scant number of Retailing actors indicates that the Swedish food Retail market is a highly concentrated oligopoly, which as a fact has given rise to definite discussions and argumentations concerning the market situation. But is the food Retail market imperfect and how do we reach a workable competition? Economic theory does not provide any clear answer on these questions, but is rather divided into two fundamentally different approaches to define competition: the static and the dynamic perspective on competition. In an attempt to examine the competition on local Swedish Retail markets, the purpose of this study is to carry out an econometric model estimating the situation.

Motivera Mera! - En kvantitativ studie om samspelet emellan hedonisk shoppingmotivation och multikanalshopping

Multichannel-shopping has become a wide spread phenomenon in the Retail industry due to a significant development of Retail channels and formats. Consumers now shop for the same product category in many different Retail settings and this trend is increasing. Therefore both the academic world and the Retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.

Nike Retail Tour iBook : Interaktiv e-boksdesign med Apple iBooks Author

Denna rapport redovisar utvecklingen av en interaktiv e-bok med Apples program iBooks Author. E-boken, omna?mnd som Retail Tour iBook, a?r avsedd fo?r anva?ndande pa? Apples iPads och har skapats pa? uppdrag av fo?retaget River Cresco AB fo?r deras kund Nike. Den interaktiva e-boken besta?lldes av Nike fo?r att anva?ndas vid ett a?terkommande internt mo?te som behandlar a?terfo?rsa?ljningen av Nike-produkter i Stockholm.

Externhandelns konsekvenser för cityhandeln, i skenet av en ny trafikled : En studie om Söderslättetableringens och Umeåprojektets betydelse förhandeln i Umeå

The purpose of this study is to highlight how a ring road and an external Retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external Retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases.

Skandinavisk modernism i USA

The Swedish Retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Prissättning Ekologiska livsmedel

The Swedish Retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Varumärkesstrategier : Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln

The Swedish Retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Inköpsstrategier för ökad konkurrenskraft inom dagligvarubranschen

Term: Spring term 2007Study objects: Reitan Servicehandel AB, Vi-butikerna, ICA Sverige ABPurpose: The purpose of this study is to analyse how procurement is used as a strategy to achieve better competitive strength, within the Retail food industry.Theoretical: The theoretical chapter illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food Retail companies have been interviewed: Reitan Servicehandel AB, Vi-butikerna and ICA AB. To illustrate how consumer behaviour influences Retail food market, several secondary consumer research studies have been analysed.Conclusions: The results indicate that the procurement organisation can achieve a better competitive strength by a centralised organisation, which make it possible to improve conditions of terms when ordering higher purchase volumes. The sourcing strategies can improve a company?s power within the supply chain. All companies within the study had a very good knowledge about consumer behaviour.

Håll ögat på detaljhandeln

This study examines Retail atmospherics from a reality perspective. The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily Retail business. Too many Retailers leave assortment decisions to thumb rules or trial and error. The highest aim of this study is in addressing that gap between theory and practice. To catch the attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase.

Lönsamhet av Självscanningssystem

During the last decade, there has been an increase in the use of technology-based self-services within the Retail sector. The increase is particularly noticeable within the grocery market. The reason behind the increased use of these systems is partially due to the fact that companies within highly competitive Retail markets continually look for ways of decreasing costs while upholding efficiency. The problem is that it is difficult to understand the true economical implications of investments relating to these machines. The purpose of this study is to investigate and contribute with new insights regarding the cost-structures of the stationary self-checkout systems and traditional cashier desks, within the Retail grocery market.

Värdeförändring på butiksfastigheter och makroekonomiska variabler - en ekonometrisk studie av samvariation

The purpose of this Bachelor thesis in Economics at Lund University is to try to establish the correlation between the value change of Retail real estate buildings in Sweden and macro economic variables. The principal method is the multiple regression model and it is used to estimate the basic model. The basic model is enhanced by estimating some 30 models and the result is two good models. The difference between the basic model and the two better models are small but important. In the lagged basic model, the same variables are used as in the basic model but with different time lags.

Hybridåterförsäljare-­ ett strategiskt vägval? : En fallstudie av Scandinavian Photo

Bakgrund: Framväxten av Internet hade stor inverkan på många branscher. Det talades både om den potential som E-handeln hade och det hot den utgjorde mot traditionella butikshandlare. Att E-handel har förändrat många branscher är tydligt men också att återförsäljare börjar kombinera E-handel med fysiska försäljningskanaler. Traditionella företag har i många fall öppnat en E-handel för att svara på konkurrensen och en hel del har skrivits om detta i forskningen. Vad som dock fortfarande är relativt outforskat är E-handlare som väljer att öppna fysiska försäljningskanaler.Syfte: Syftet är att studera hur ett E-handelsföretag inom återförsäljning går till väga när det öppnar butiker och skaffar sig en hybrid distributionsstruktur.Genomförande: Vi har valt att göra en fallstudie av företaget Scandinavian Photo som i huvudsak baseras på intervjuer genomförda på deras huvudkontor i Jönköping samt i deras butik i Stockholm.Resultat: Vad som karaktäriserat strategin för fallföretaget är att den verkar ha vuxit fram över tid snarare än yttrat sig som ett rationellt vägval.

Styrning Mot Högre Motivation: En fallstudie av ICA Kvantum Flygfyren

The aim of this paper is to examine how the design of management control in a Retail trade company affects motivation among its employees. Our purpose is to identify what actions create motivation and how management can benefit by developing and promoting such activity from its high-performing employees. Motivated personnel have become increasingly important in companies today, and companies are increasingly reliant on individual employees? capabilities. The study covers all parts of the management control system, to see how these align to create goal congruence in an organizational context.

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