A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consumer?s attitudes and actual behaviour towards local produce.

In today?s IT world where software is constructed in a rapid pace, testing has become a crucial area to master when testing has to be done at a greater speed. To still be able to handle the demands of high quality software, companies have to spend more resources on testing and introduce test automation. By automating test cases the testers can gain time which they can spend on doing more complex testing and thereby increase the quality of the software.In this thesis we have helped Extenda AB, who delivers systems to Retail companies, to introduce test automation in one of their customer specific projects. This has been done using their own in-house ?capture/replay? tool ECP (Extenda Cashier Player).We have also derived a process that explains how Extenda can introduce test automation on other customer projects.

This thesis should be regarded as an integrated research synthesis. The purpose has been to analyse how the literary sociologist Lars Furulands model the literary process correlates in relation to todays book market for fiction. The central problem has been: In what different ways can some of the main actors featuring in Furulands model of the literary process use, produce or provide copyright protected works of fiction which are electronically distributed? Three questions have been considered to penetrate this problem: In what different ways can to judge from some projects which have been carried through at common public libraries electronic works of fiction be provided to their presumed readers? What reasons could there be as it appears in a number of texts that four Swedish authors have chosen to disseminate their works of fiction by the aid of the Internet? Which main functions may, according to current research, be supported by electronic media in connection with editing and Retail of fiction? During this study a picture of two quite disconnected processes of publication has materialized. These processes seem to proceed parallelly to each other, without any close contact, in a traditional respectively an electronic circuit.

The aim of this essay is to examine the background to the ongoing conflict between Spain and Basque. The conflicting parts and the opportunities of an agreement regarding a permanent cease-fire will also be examined. I chose to write about this conflict due to the fact that it has been going on for a long time, and is still going on.In order to be able to conduct the survey of this essay I have studied a wide range of books, reports from different institutions, and articles. I have strived for objectivity and to Retail a fair description of the situation.To get a better understanding of the conflict the essay starts with history of conflict which has its beginning in the fifteenth century. Further on the essay is going to examine the conflicting parts that exist nowadays, and also the acting of different Basque political groups and the acting of the Spanish government.

RFID har sedan 80-talet vuxit fram inom industri- och transport-branschen som ett sätt att under-lätta spårning av tillgångar och övervakning av informationsflöden genom logistikkedjan. Tek-nologin har idag många olika applikationsområden och används inom en mängd olika verksam-heter. Item-level Tagging (ILT) är ett sätt att utnyttja tekniken genom att märka enskilda varor för att på så sätt ge dem unika identiteter, vilket erbjuder enorm potential inom detaljhandel. Givet potentialen med tekniken vill vi med vår studie undersöka vilka förutsättningar som kommer att krävas för en ökad användning av ILT och RFID inom detaljhandeln. Detta mål uppnås genom att undersöka de barriärer som tidigare har hindrat en ökad användning samt hur dessa barriärer uppfattas i dagsläget.

In todays' society e-commerce is growing at a rapid speed. 4,6 % of all Retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.

Marknadsföring är en viktig del av företagets verksamhet för att få ett lyckat resultat avseende försäljning, kundkontakt och inte minst ekonomiskt resultat för verksamheten. Marknadsföringsarbetet kan genomföras på olika sätt och med olika insatser. Marknadsföring syns mest hos stora företag som vänder sig direkt till konsumentmarknaden. Mitt syfte med arbetet är att studera marknadsföringsarbetet hos små fristående butiker inom detaljhandeln för kläder. Där vill jag genom en studie se hur arbetet genomförs och om det eventuellt finns förbättringsmöjligheter inom området.Min bild av branschen innan studien påbörjades var att det finns en mängd småföretag inom segmentet som syns och verkar på många olika sätt och med olika framgång.

Syfte: Uppsatsens syfte är att klargöra skillnaden mellan olika sorters rabatterade erbjudanden som kampanj och rea i Ur&Penns butiker. Syftet är även att se hur konsumenter ser på rabatterade erbjudanden och hur deras lojalitet kan påverkas av detta.Metod: En kombination av kvalitativa och kvantitativa metoder har använts med en abduktiv ansats. Insamling av data har skett via enkäter, intervju och observation. Uppsatsen riktar sig in på att undersöka Ur&Penns marknad.Teori: Teorier som använts i uppsatsen beskriver prisstrategier, rabatterade erbjudanden, lojalitet ur konsumentperspektiv samt tar upp utsnitt ur marknadsföringslagen.Empiri: Empirin består av tre delar: webbenkät, intervju och en observation. Webbenkäten är skapad ur ett konsumentperspektiv medan intervjun är ur ett företagsperspektiv.

A purchase decision can be seen as a multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. There is a problem for Retailers to understand how the consumer manages a purchase decision in a Retail setting with durables goods that generates a higher effort. The aim is to describe the decision rules used by the consumer and how they are expressed in this context. A better understanding of which ones they use and how they are conveyed will help Retailers to create effective marketing solutions that generate positive outcomes as increased profitability and customer satisfaction.

In cooperation with the Gislaved company Lerocon AB [1], a separation module wasdesigned as a further supplement to the Module System. The aim of theprojectimplementation was that the separation module could be flexible enough to feed themetal pieces, screws, nuts and other items with large variations of size, appearance andmaterial composition. The module should also be cost effective to manufacture.A separation module is a design which is ment to streamline the work in industries withautomation of the lineoperations. The module feeds the details such as screws, nuts, washersand pieces of metal in a continuous flow in which traps separate the details from each other.Traps may vary depending on the purpose and of the details that are fed. Perhaps it isimportant for the user that the detail-orientation is right after the separation module, whichmeans that all the pieces witch aren´t are fed back in return.For companies and industries in lineoperations that can be made more efficient withautomation, are production flow an important watchword.

Svenskarna handlar allt mer kläder och intresset för mode och kläder är större än någonsin.Bara produkten räcker dock inte för dagens konsument, utan platsen där den inhandlas har fåttallt större betydelse för kundens shoppingupplevelse. De olika faktorer som påverkar kunden ibutik brukar samlas under konceptet butiksatmosfären. Atmosfären ska, för att på bästa sättstimulera kunden, byggas utefter människans fem sinnen, syn, känsel, doft, smak och hörsel.Tidigare forskning har fokuserat på hur aktiviteter i butiksmiljön fungerar inom vanligdetaljhandel. Vi har i vår uppsats valt att undersöka hur dessa tidigare rön skulle gå atttillämpa på secondhandbutiker, som skiljer sig från detaljhandeln bland annat genomproduktutbud. Secondhand har på senare tid fått mycket uppmärksamhet och det finns idag ettökat intresse för återanvändning av kläder.Syftet med uppsatsen är att analysera möjligheterna för secondhandverksamheter att arbetamed butiksatmosfären för att skapa en mer tilltalande butik.

Today in Sweden, apples are mostly cultivated for direct consumption, i.e. dessert apples. Apple breeding aims at developing cultivars with new and improved qualities in order to meet the demands of different target groups and to increase the interest in apples on the market. Different target groups have different views on the qualities of an apple. The consumer, for instance, wants an apple that is tasty and beautiful, while the grower, in addition, wants an apple cultivar that is healthy, has good winter hardiness and a predictable, annual productivity.

The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.

Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global Retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.

Bakgrund: Detaljhandeln har under de senare decennierna genomgått en förändring där större kedjor tar allt mer plats. Den levande debatten om vikten av småföretagandet i Sverige gör att frågan väcks om vad som händer med småföretagen i detaljhandelns utveckling. Samverkan kan vara ett sätt för småföretagen att konkurrera mot de större aktörerna. Småföretagaren beskrivs inte sällan ha en önskan om att arbeta självständigt och en stark vilja om hur det egna företaget ska drivas. Då två av tre småföretag ändå väljer att regelbundet samarbeta med andra företag är det av intresse att undersöka vad småföretagen har för motiv till samverkan.Syfte: Syftet med denna studie är att undersöka varför småföretag väljer att ingå organiserad samverkan.