Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

The Swedish sports Retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in the area of functional food were not possible to find. Considering that the area is new this seems plausible; however, previous studies provided insight for substantive framework.

The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a ?ready product? quick and easy.

Forskningsfra?ga? Hur kan mobiltelefonen integreras i detaljhandelsfo?retags marknadsfo?ring?SyfteSyftet med va?r uppsats a?r att urskilja och analysera likheter och olikheter mellan fo?retag och konsumenter ga?llande marknadsfo?ring med sto?d av mobiltelefonen. Detta go?r vi genom att klarla?gga:Konsumenters upplevda va?rde via mobiltelefonenFo?retags anva?ndning av mobiltelefonen som marknadsfo?ringsresurs  MetodUppsatsen har baserats pa? en kvalitativ studie som kommit att anta en deduktiv ansats med inslag av induktion. Vi har gjort den empiriska insamlingen genom semistrukturerade intervjuer da?r vi valt att intervjua tre va?lka?nda fo?retag inom detaljhandelsbranschen samt fokusgrupper.SlutsatsVa?r analys visar att mobiltelefonen kan integreras i detaljhandelsfo?retags marknadsfo?ring pa? olika sa?tt.

It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food Retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The prevailing homogenity makes it difficult for companies to develop the product itself and must therefore work to create added value to the product.The purpose of this thesis is to carry out a study on consumer decision-making when purchasing homogeneous products, and to examine how companies work to strengthen their brand and gain market share in a homogeneous product market. The market that this thesis highlights is the coffee market.To answer the purpose of this thesis the writers have conducted a questionnaire survey regarding consumers? decision-making process and interviewed two marketing managers for two major actors on the coffee market.

Recently, Retailers within the Swedish grocery Retail sector have launched lines of products under its own brand, quite often produced by manufactures within the same category of products. The common term of this phenomenon is called private labels. Therefore, private labels could be seen as competitors against branded goods, despite the fact that it is, in several cases, the same manufacturer who produces each of the products.The main purpose of this study is to provide understanding of how the manufacturers choose to position themselves, formulate their strategies and compete on the market among private labels, also to examine the motive behind the manufacturer's choice to produce private labels. The study intends to provide a broader view of how the interaction between manufacturers, Retailers, private labels and branded goods appears on the Swedish market. We decided to use a qualitative research method and personal interviews to approach the study.

Vårt syfte med uppsatsen var att beskriva, analysera och ange förutsättningarna för, och den praktiska utformningen av Balanced Scorecard på Nordea Kundcenter Privat i Malmö. Vi har genomfört en fallstudie med målet att utveckla och ge förslag på förbättringar för det befintliga styrkortet i syfte att utveckla verksamheten inom samtliga perspektiv. Vi har genom vår studie genomfört den första externa utvärderingen av Balanced Scorecard på Nordea Kundcenter Privat i Malmö. Utifrån den kan vi konstatera att styrkortet är väl implementerat i organisationen och fungerar idag som ett bra verktyg för strukturering, planering och utvärderingen av verksamheten. Genom studien har vi också kunnat konstatera att de viktigaste faktorerna till att styrkortet har nått/når framgång är ledningens och medarbetarnas förtroende för det.

The furniture Retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

Konsumenterna i studien visar på en mångfald av beteenden när det kommer till hur de påverkas av butikskonceptet. Upplevelserna i butikerna är många och varierar mellan konsumenterna. Olika typer av konsumtion skildras, bland annat genomförs nöjesshopping och målorienterad shopping av konsumenterna i studien. Syftet med uppsatsen är att skapa en förståelse och ge insikt i hur konsumenters beteende kan påverkas av butikskoncept. Butikskoncept är ett bredare perspektiv av butiksmiljön som dessutom innefattar sociala faktorer.

Idag skapas och lagras enorma mängder data, samtidigt som endast en liten del av datan analyseras och används. Big data är ett begrepp som cirkulerat i flera år, men på senare år har det fått allt större innebörd. Allt fler företag börjar få upp ögonen för big data, samtidigt som få verkligen vet hur det ska användas. Vissa frågar sig till och med: finns det någon affärsnytta? Med fokus på detaljhandelsbranschen undersöker vi huruvida det finns en affärsnytta med big data, och framförallt vilka utmaningar och möjligheter som finns kopplade till det.

Problemformulering: Kan CSR sta?rka varuma?rket inom branschen fo?r kla?der och skor och pa? vilka sa?tt kan fo?retag na? ut med tydlig information om sitt CSR- arbete till konsumenten?Syfte: Uppsatsen syfte a?r att skapa en fo?rsta?else kring CSR inom omra?det fo?r kla?der och skor samt klargo?ra de mo?jligheter som finns att fo?rmedla ut ett fo?retags ansvarstagande. Det ha?r go?r vi genom att analysera och utreda:Pa? vilket sa?tt fo?retag inom detaljhandeln arbetar med Corporate Social Responsibility samt hur fo?retag upplever kundens intresse inom omra?det.Hur fo?retag kommunicerar sitt CSR-arbete ut mot kund.Den pa?verkan CSR kan ha pa? ett fo?retags varuma?rke.Metod:Uppsatsen har grundats pa? en kvalitativ forskningsmetod, tillva?gaga?ngssa?ttet har formats genom en abduktiv ansats. Fo?r att skapa en djup fo?rsta?else har vi haft sju semi-strukturerade intervjuer med respondenter som har kunskap inom omra?dena fo?r CSR, kommunikation och varuma?rken.Slutssats: Uppsatsen tyder pa? att det a?r av stor vikt att fo?retag arbetar med CSR samt att de kommunicerar detta till kunden.

The Retail banks are usually looked upon as conservative. Since the launch of internet banks in the 90's they have not developed much. Meanwhile the internet is developing in a fast pace and social websites are increasing in popularity. The purpose of this essay was to investigate how internet banking will develop in the near future based on interviews, literature and trend studies. With web 2.0 techniques the internet bank could develop to help the costumers take more informed decisions regarding their economic situation.