The most vital for a business is to understand how to please and satisfy its customers in order to make them loyal to the company. Companies weapon for competition in the Retail business is defined through the Retail mix. The Retailer however often have limited resources whereas they have to prioritize between the factors included in the Retail mix. The main purpose for this paper is to investigate what kind of internal connections that may occur between the factors in the Retail mix, with focus on the job satisfaction as a catalyst on driving the values of the parameters included in the Retail mix, where the factor service is the starting shot for the others included..

Studiens syfte är att utveckla storbankernas Retail Banking verksamheter genom att studera detaljhandeln, de nya bankaktörerna och storbankerna. Det empiriska materialet baseras på åtta semistrukturerade intervjuer med chefer inom bank- och detaljhandelsbranschen Studien konstaterar att storbankerna måste utveckla sina Retail Banking verksamheter för att bemöta konkurrensen från andra bankaktörer. Genom förbättrade CRM-system, bättre nyttjande av distributionskanaler och mer försäljningsinriktade organisationer är storbankerna redo för framtidens Retail Banking..

Goal: To describe which evaluation method is used by Swedish Retailers to assess a potential Retail location and to describe to what extent the Retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five Retail sectors in Sweden. Main study: Indication of what methods are used to evaluate a location and how a company's Retail brand affects the decision. Results: Retailers use a mix of theoretical methods to evaluate the location attributes and possible profit. Most common among mixtures was an application of the analog method, residual method or the checklist method in combination with a financial assessment.

This thesis attempts to clarify the impact of cultural differenceson customer expectations of service level. Furthermore, wewant to determine whether or not expectations of service differenough to be quantifiable between two countries, Sweden andthe US, mostly regarded as similar in business practices. The conclusion showed that higher ratings on four of Hofstede?s five cultural indexes were associated with higher customer service expectations overall, and in all four SERVQUAL dimensions. This research contributes to Retail internationalization and customer expectations theory.

The purpose of this thesis was to illuminate and create a deeper understanding of how small niche Retail businesses within the apparel industry position themselves. We aimed to investi-gate how these small niche Retail businesses create their position and how they communicate these positions to their target market. To be able to investigate the positioning-process within these small niche Retail businesses a case study was conducted based on interviews with two respondents from two different companies and observations of these businesses physical envi-ronments. The study indicated that the small niche Retail businesses mainly make use of emo-tional aspects and their assortment range to create their position. To communicate their posi-tion to their target market they mainly use their in-store personal selling and their assortment range..

Syftet med studien är att undersöka huruvida vår motivationsmodell som bygger på Herzbergs tvåfaktorteori, stöds och används av ledare inom organisationen Retail House för att motivera sina anställda på distans.Teoriavsnitten ledarskap på distans och motivation samt vår motivationsmodell ligger till grund för empiri, analys och slutsats. Studien har utförts genom kvalitativa intervjuer med tre företagsrepresentanter från Retail House. Uppsatsen finner att Retail House ledning motiverar sin personal i stor utsträckning enligt vår motivationsmodell. Dock har undersökningen visat att företagets speciella sätt att arbeta försvårar motivationsarbetet för ledningen, snarare än distansen till personalen. Det framkom att de faktorer som är bäst lämpade som motivationsverktyg för Retail House är feedback och lön..

Shoplifting is a serious problem due to the fact that about 2 % of a Retail store's turnaround dis-appears annually. This paper discusses the problem with shoplifting where a closed Retail display of glass can prevent this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed Retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried out at a Retailer in the beauty industry in Sweden both in stores where the selection of perfumes have been displayed behind glass and in stores in which they have been displayed with open access.

The purpose of this thesis is to investigate the relationship between space and consumer interaction at WEEKDAY, a contemporary fashion Retail store in Malmö, Sweden. The thesis is based on a qualitative case-study and has a social constructionist approach. In order to understand the interaction taking place between consumer and environment we conducted observations guided by Kenneth Burke?s Pentad.The Retail servicescape at WEEKDAY is conceived as a metaphorical stage where drama unfolds, analysing and defining the Retail space using Kenneth Burke?s pentad of dramatism. We concentrate on the use of two terms of Burke?s pentad, the scene and the act, almost exclusively as we investigate how the scene stimulates the act.

The aim of this thesis is to examine how salesperson control can be exercised in a Retail store environment. A case study has been performed on a Swedish fashion company emphasizing the relationship between the company?s upper level management and their Retail store operations in order to describe, analyze and classify the prevailing management control mechanisms. The paper presents an agency theoretical approach to the relationship applying behavior- and outcome based control theory, performance measurement theory and incentives theory in order to give a comprehensive image of the control system. The main finding is that the company?s management control system as applied to the sales force in its Retail stores can be categorized as mainly behavior-based despite several explicit outcome-based features..

Problem: Our opinion is that it is important to consider about usability in system development. In this thesis we will focus on usability in point-of-sale systems. The point-of-sale system we base this thesis on is Extenda Retail. Our case study is performed on Ica Kvantum in Bromölla, which implemented Extenda Retail about two years ago. Purpose: The purpose of this thesis is to figure out what important factors there are to consider, in usability aspects, when developing point-of-sale systems, with focus on the cashier.

Problem: Our opinion is that it is important to consider about usability in system development. In this thesis we will focus on usability in point-of-sale systems. The point-of-sale system we base this thesis on is Extenda Retail. Our case study is performed on Ica Kvantum in Bromölla, which implemented Extenda Retail about two years ago. Purpose: The purpose of this thesis is to figure out what important factors there are to consider, in usability aspects, when developing point-of-sale systems, with focus on the cashier. We also wish to find out the cashiers opinions about the Extenda Retail system. Method: The information gathered for this thesis consists of literature and interviews.

Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.This leads us to our purpose: Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain Retail- and advertising agency.In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a Retail- and advertising agency. To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the Retail- and advertising agency..

En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..

More and more companies have realized the impact their employees' appearance has in creating an overallpositive experience for their customers. Hence, many Retailers use some form of employee clothing or aspecific dress-code for their in-store workforce. The subject is in spite of this poorly investigated,especially in an ordinary Retail environment. The purpose of this study was therefore to portray the effectsan introduction of a unitary employee clothing may have on customers as well as on the in-storeemployees. The experiment was conducted in two Retail stores, belonging to a Swedish Retail chain.

This is a project in Entrepreneurship and Creativity on masters? degree. The purpose was to verify whether the Swedish Retail trade within the beauty care business was ready for an in-troduction of colour cosmetics. Through the qualitative research grounded theory, I made several phone interviews with independence Retail traders within the Swedish beauty care business. The selection of respondents is based on statistical facts and geographic coverage of Swedish beauty care shops.