Sökresultat:
264 Uppsatser om Retail localisation - Sida 5 av 18
Storbankerna på den svenska bankmarknaden : Argument för och emot infrastruktursamarbetet enligt 19 § KL
The retail banking market in Sweden is highly concentrated and oligopolistic. This has been confirmed by numerous reports from different competition authorities within the EU, for example the Swedish competition authority. A considerably high number of different sorts of competition barriers has been pointed out in these reports. The competition barriers are mainly directed to the smaller banks and the potential competition. The retail banking market in Sweden is dominated by four major banks, which together has over 80 percent of all market shares.
SharePoint som applikationsplattform
SharePoint 2010 is a very complicated platform. In the following essay we try to figure out in which way SharePoint 2010 can be used as a application framework rather than retail product. Different strengths and weaknesses are considered and we try to look into which areas SharePoint 2010 is a good choice for development.SharePoint has shown to be a compentent and useble as an application framework for interactive web applications. Though it is not suitable for all applications.I would like to thank Precio Systemutveckling AB for having the opportunity to make this essay..
To practice corporate responsibility : a study of how Swedish food retailers practice strategic corporate responsibility for image differentiation
Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports.
The Swedish food market has been one of many markets investing in being environmentally friendly.
NGO?s role in a public-private partnership : assessment of environmental educational efforts on short term
Business is changing and so are society?s expectations. Companies are expected to take responsibility for their trade and the context they are operating in, by looking at socially, economically and environmentally aspects. Many companies handle it by implementing corporate social responsibility (CSR) to their line of action. This is often handled by collaborating with other organisations, such as non-governmental organisations.
Music Television : en TV-kanals förändring i ett nytt medieklimat
Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.
Företags användande av kändisreklam
Celebrity endorsement has been a popular advertising strategy all over the
world for the past few years. The purpose of this thesis was to find out
why companies choose celebrity endorsement as advertising strategy and how
the celebrity endorsement process appeared in companies. We choose to
interview two companies in the retail business and the interviews were
conducted with the marketing managers for each company. This study provided
that companies utilize celebrity endorsement to increase their sales, and
it is important that the whole company is in the celebrity endorsement
process discussion before the company choose which celebrity they will work
with.
.
Kundnöjdhet och besöksfrekvens i ett handelsområde - en studie av Landskronas stadskärna och dess konkurrerande handelsområden
Syftet med studien är att med utgångspunkt från Landskronas kommuninvånare kartlägga och skapa förståelse för sambanden mellan framtagna faktorer, kundnöjdhet och besöksfrekvens. Undersökningssyftet är i huvudsak förklarande. Det finns sedan tidigare ett relevant beskrivningsspråk men det saknas data. Studieobjektet är cityhandeln i Landskrona och dess förhållande till två av dess främsta konkurrenter, cityhandeln i Helsingborg samt Center Syd i Löddeköpinge. För att svara på studiens problem och syfte har ett kvantitativt tillvägagångssätt tillämpats.
Stadsklimat/Gatuklimat :
The purpose of this paper is to understand the climate of the street and how it can be modified to better meet the needs of the street and the user groups. At the same time the conditions of the street and its surroundings also has to be taken into account. To accomplish this it is necessary to have a broad knowledge of the climate conditions in the city. Therefore an overview of the climate elements and how these are modified in the built-up areas are given. The part of the paper which deals with the city climate has a global approach to be able to give an as complete picture as possible.
The Effects of Technology-Based Self-Service on Grocery Retail : A Swedish Case
Technology based self-service (TBSS) used in supermarket self-scanning checkouts is a relatively new phenomenon in Sweden. Studies on TBSS as a self- checkout device have been formerly carried out but with focus on the customer perspective. The authors therefore saw a challenge in covering the self-scan checkout concept, from a company perspective. The purpose of this research paper is to investigate, through a management perspective, the changes brought about by implementing an innovative TBSS system in Swedish supermarkets, and its effect on the competitiveness of the company. This is done by presenting and linking the theoretical framework and empirical study in the research.
Corporate Social Responsibility - Ett sätt för företag att uppnå legitimitet? : En fallstudie om Retail and Brands
Corporate Social Responsibility (CSR) är ett centralt begrepp som idag är välkänt inom affärsvärlden och har fått stor betydelse för vårt samhälle. Begreppet innebär företagets etiska, sociala och miljömässiga ansvar gentemot omvärlden. CSR har en stark koppling till legitimitetsteorin. Flera studier har visat att företag strävar efter legitimitet i sitt CSR-arbete.Syftet med den här studien är att undersöka genom en fallstudie om företag kan uppnå legitimitet hos sina kunder genom deras hållbarhetsredovisning. I den här studien har en kvalitativ metod används och undersökningen har begränsats till ett valt företag. Den svenska klädkoncernen Retail and Brands (RNB) är ett av de företag i Sverige som har tagit sitt initiativ till att redovisa sitt arbete inom hållbarhetsfrågor.
Kvinnligt ledarskap -?i betraktarens öga
The purpose of this study was to examine how employees perceive female chief executiveofficers and if any significant differences between what leadership-skills female and maleco-employees choose to express about female leaders can be observed. The survey isperformed as a qualitative study where three companies within the retail marketparticipated. We collected our empirical data by interviews and observations and usedsocial constructivist theory to look at how individuals construct their subjective view ofreality. The result showed, among others, that female employees often use traditional maleskills to describe the strengths of their female chief, whereas male employees emphasizesmore female skills such as unpretentious and open-minded..
Lätt och rätt, så blir kunden mätt - Kanalval och kontaktytor i kundresan för dagligvaruköp
The use of digital devices are widely spread among us. Children have an iPad in their hands before they learn how to talk and we bet you look at your smartphone more times a day then you would like to admit? Interaction through these devices have become so natural in our daily life that we get confused when a retailer does not offer a website or an app. The habit of searching for information in the most accessible channel and buying in the one that offers the benefit of convenience, and of course, saves you money and time, is a common way of shopping these days. This is referred to as multi-channel shopping.
Skolbiblioteket som socialt rum. Om skolbibliotekets placering och utformning.
The aim of this Master's thesis is to explore how the localisation and the design affect the conditions for a school-media centre. A school-media centre is in this study a place where the students seek, find and evaluate information, discuss and exchange ideas. An active place for generating knowledge. The method applied in this study is "Space Syntax Analysis", a quantitative method with visual representation of the results. In the theoretical framework, space is the voids between walls, doors and ceiling, between furniture and bookshelves.
Celebritet i marknadsföringen : Hur påverkas företaget?
The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, guest collections for the company.
Shoppertainment : "Going shopping is the new going to church" - Mackereth S.
Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores.