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16027 Uppsatser om Resource based theory and Advertising agency - Sida 52 av 1069

Håller vindkraften vad den lovar?

The purpose of this study is to investigate how much of the estimated annual electric energy production from Swedish wind power that actually was produced, as well as the history of this agreement over time. The aim is to also examine if there are properties that have caused some group of wind power plants to produce more or less, compared to their estimated production. Operational data on wind turbines collected by the Swedish Energy Agency was analyzed. A survey was made among owners of wind power plants with a nominal power of at least 2 MW. Two different methods for normal year correction of production data were used and compared.

Den interaktiva tavlan : som ett medierande redskap för lärande

The interactive whiteboard (IWB) is to be found in many classrooms in Sweden, and its number is growing rapidly. There is a lack of research of the use of the IWB in Sweden. The Swedish National Agency for Education refers to English research where the investment in the IWB in school is huge. In this study I will investigate how the IWB can be used as a mediating tool in the learning process. My study examines how interaction pattern appears when the teacher teaches with the IWB as a tool.

Biobränsle från det jämtländska jordbruket : en studie om lantbrukarnas alternativkostnader vid odling av rörflen

The use of fossil fuels such as coal and gas are a contributor to the global warming. The climate change is a worldwide problem with far reaching consequences that is believed to be very expensive. The United Nations has been introducing a framework convention on climate change. One component of the convention is the Kyoto protocol. The protocol is obligating the developed countries to decrease their emissions of greenhouse gases by 5.2 percent during the time period 2008-2012.

Guerrilla Advertising: Jämförelse av effektivitet mellan traditionell annonsering och gerillaannonsering

För att tränga igenom dagens enorma brus i media krävs ständigt nya metoder att kommunicera med sin målgrupp. Detta yttrar sig inte minst inom en av de mest klassiska kanaler för marknadsföring, annonsering. En annons definieras som ett betalt meddelande med en identifierad säljare som söker att sprida ett budskap till en särskild målgrupp. Gerillamarknadsföring kan definieras som användande av okonventionella metoder för att nå marknadsföringsmål, och fenomenet blir ett allt mer frekvent inslag i marknadsföring idag. Gerillamarknadsföring tillämpat i annonsering kallas ?guerrilla advertising?, eller gerillaannonsering på svenska.

Varför blev det fred i Indonesien? ? Kan rational choice förklara fredsuppgörelsen??

The conflict in Aceh had been going on for 30 years time, but ended after a tsunami hit the area in 2004. The impact the natural catastrophe had on the conflict was that both GAM and the Indonesian government was brought together with the intent of reaching a peace agreement. The authors to this thesis paper ask the question of why it became peace after such long time of war, but also if rational choice theory can explain this event. The answer to the first question is that the tsunami was the main reason to why it became peace. As to the second question, the conclusion would be that, depending on which view of human nature one has, rational choice theory can only answer the question if cultural, religious and emotional factors are disregarded.

Kritik av humanismen som grund till värden i svensk skola med perspektiv från Nietzsche & Kant : En narrativ ideologianalys av läroplanens värdegrund och de oförytterliga värdenas genealogi

This thesis in Educational Sciences consists of a narrative ideology-analysis of the Swedish school's fundamental values with perspectives from the philosophy of Nietzsche and Kant, which also analyzed the same way, with the aim to trace and problematize the ideological foundations of "our society's shared values" that teachers should convey to the students. Based on a theory that a humanism crisis occurs when important values are perceived as threatened, does the introduction of the basic values of the curriculum appear as a response tosocietal changes. Nietzsche and Kant represent completely different idea currents that both have been reflected in the curriculum in which basic values have different meanings. Nietzsche has inspired social criticism, postcolonial and postmodern thinkers to a critical constructivist approach that is an asset in the multicultural classroom to deconstruct stereotypes and prejudices. That culture, ethnicity, morality and religion do not have an objective essence, but seen as social constructions, using a critical approach is a way of thinking which was developed with inspiration from Nietzsche.

Att stå och stampa ? eller få flyt: Tre universitetsbibliotekariers berättelser om framtiden

The main purpose of this Master?s thesis is to explore university librarians? thoughts about the future. The analytical focus is thus on the librarians? representations of the future. The theoretical framework used is narrative theory with a social constructionist viewpoint.

Finns den universella moralen? : En fallstudie av en småstats utrikespolitik

AbstractEssay in political science, C-level, by Bo-Josef Eriksson, spring semester 2007Tutor: Susan Marton?Universal morality - does it exist? - A case study of small states foreign policy?The purpose of this essay is to examine how well does realism stand of against idealism when the focus of the study is on small states foreign policy? The essay takes it?s starting point at the debate between the two theories of international relations (IR). Realism is the theory that has had the most impact on the study of IR since the second world war. Idealism has been it?s greatest opponent and the debate is still active even up til this day.My case study of Danmarks foreign aid policy constitutes a worst critical case scenario for realism and therfore my assumptions were that idealism would be the theory that could explain the core-elements of the Danish foregin aid.

Mannen, myten... Stereotypen? : En kvalitativ innehållsanalys av hur manliga stereotyper konstrueras i tidningen Cafés reklamannonser

The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.

Filmen Thor (2011) : En religionsvetenskaplig analys av filmkaraktärenThor

Denna uppsats syftar till att göra en religionsvetenskaplig analys av filmen Thor från 2011.De grundläggande metoderna som använts i arbetet är en diskursanalysmetod som är influerad av Simon Lindgrens populärkulturella arbetsfält, och en komparativ studie av Joseph Campbells teoriom monomyten.Våra tolkningar och arbetet kommer fram till att Thor passar in i Campbells teori om monomyten.This essay aims to make a religious scientific based analysis of the movie Thor from 2011.The basic methods used in this work are a discourse analysis, influenced by Simon Lindgren?s popular culture field of expertise, and a comparative study of Joseph Campbell's theory of the monomyth.Our interpretations and this work concludes that Thor fits into Campbell's theory of the monomyth. The results imply that Campbell's theory proves to be applicable in modern times narration on film. Events and actors in the film fit with several elementary parts in a hero-myth according to Campbell..

Val och kompensation : En studie av lärares arbetssätt med materialet ABC-klubben

This study, based on the socio-cultural theory of the book as a mediating tool, examines how four teachers say they work with the reader ABC-klubben. This is done with a focus on how they reason about choosing the level of readers for the pupils and about what compensation, if any, they make for pupils who read the simpler book and therefore miss the more difficult words and expressions. The result shows that all the teachers say that they take the pupils? motivation for and pleasure in reading as an important ground for the decision as to which reader a pupil should use, and that this decision is taken with a focus on the individual. When it comes to compensation for the pupils who read the simpler book, the teachers do not describe consistently focused work on this, but they describe a similar way of working whereby they nevertheless acquaint these pupils with the more difficult book and the harder words and expressions.

Hemnet ? Viktiga händelser som format tjänsten

In recent time Hemnet has faced an intensified criticism because of the latest introduction of ad-fees, and not least because of the take-over regarding Swedbank Fastighetsbyrån and Svensk Fastighetsförmedling. There is a growing concern amongst real estate agents about the development for which the Swedish real estate advertising market is taking. Many of the competitors on the market that have previously experienced difficulties in establishing on the market now see their opportunity to make use of the situation that has emerged regarding Hemnet. By offering better and more lucrative terms they could potentially bring in enough real estate agencies to pose a real threat on the advertising market.Hemnet is part-owned by four organizations, Fastighetsbyrån, Svensk Fastighetsförmedling, Mäklarsamfundet and Fastighetsmäklarförbundet. All of which have a 25 percent share in Hemnet.

Utbud, efterfrågan & jämviktskunskap : En kritisk prövning av ekonomiundervisningen i gymnasieskolan.

It has been roughly 86 years since Gunnar Myrdal?s book ?The Political Element in the Development of Economic Theory? was published, in which he declared economic thought and theory as being established by hidden ideological premises. As well as accusing modern economic theory of being the subject of a pseudo-scientific construct. As such, this study seeks to test Myrdal?s critical view on Swedish economic education in upper secondary school.

En trädgård, en boksamling och det väl valda ordet : genrepedagogik för skriftspråksutveckling hos framgångsrika respektive mindre framgångsrika skriftspråkare i gymnasiet

This is a qualitative analysis that, based on systemic functional linguistics, or SFL, and genre theory, has aimed to study the genre pedagogical implications on written language as they occur in narrative stories and expositions whilst the model is introduced. Systemic functional linguistics is a linguistic theory that views the organisation of language as functional options for meaning; language is a set of resources to channel meaning through realisation. Genre theory elucidates the pragmatic and educational uses of SFL in the categorizing of language in configurations of meanings as they are set and understood in different cultures.  The purpose of the survey is to do so with focus on successful and less successful writers by attempting to answer two primal issues:How is development of written language in reference to the introduction of the genre pedagogical model visible in the studied texts?How does genre pedagogical teaching influence successful and less successful writers as visible in their writing with a certain purpose?To answer these issues the survey is based on narratives and expositions written by high school students who have been divided into two groups according to the purpose of the survey. One text in each genre has been written by the students before and after lessons based on the genre pedagogical learning wheel explaining the relevant genres.

Resurshantering av personer i multiprojektmiljöer

An important task for project managers in multi-project environments is to effectively choose the right people to the project team. For organizations, it means being able to prioritize and plan human resources among the various projects running in parallel. The purpose of this paper is to describe how a project manager in multi-project environments looks at the allocation of people in their projects. We did our research through literature reviews and interviews with seven project managers.The research shows that the studied organizations highlight both the expertise and the personal factors in an election. They do not use any specific personality test to identify their staff.

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