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16027 Uppsatser om Resource based theory and Advertising agency - Sida 51 av 1069

Tankar om manlighet : en intervjustudie med manliga studenter

This paper is a qualitative analytic study of the views regarding masculinity of six male university students. The author means to view the gender issue from a male point of view and analyze the empiric result using well known theory on the subject. The main questions of the essay are: What, according to my respondents, is masculine and non masculine? Does the university influence this view, and if so how? How is it to be a man in the society of today? The paper is based around interviews of the six subjects, recorded and transcribed and analyzed in a systematic outline. From this outline relevant themes has been constructed and compared with the theory.

Om du lyder : En studie av interaktivitetens villkor och verkningar utifrån tre performancebaserade verk

The aim of this thesis is to examine interactivity in the context of performance-based interactive art. The questions asked are: what are the conditions of interactivity, how interactivity happens, and what artistic results it may yield. The method is an analysis based on close studies of three performance-based interactive artworks by applying theories of interactivity, audience participation, and collaboration.First, current theories are outlined, after which, the three artworks are introduced in detail. Next, the artworks are examined, thematically rather than individually, expanding on parameters such as the degree of artistic direction of the artwork, the degree of agency allowed to the spectator in their interaction with the work, and the idea of the ?passive? spectator as being ?activated? by interactive art.

Nationellt varumärkesbyggande : En studie om hur Botswana kan använda sig av nationellt varumärkesbyggande i landets utvecklingsprocess

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

Att behålla hjärna och kropp igång vid åldrandet - Vårdpersonals syn på aktivitet på särskilda boenden

The purpose of this study is to examine how activities are looked upon, organized and put into practice at homes designed for the elderly. To achieve this we have done a survey study, based upon the caregiver´s point of view regarding the subject activity. The result of this study has been interpreted and analyzed with help from the engagement- and disengagement theories. The result shows us that the caregiver´s find the term activity slightly abstract, and rather difficult to define. All of the caregiver´s did agree on the matter that it?s good to activate elderly people and that the elderly people are activated at a large extent.

Omvärldsanpassning inom ideell sektor : en fallstudie om förändring i strukturen av internationella avdelningen på Svenska kyrkan

Over the last few years, many non-governmental organizations (NGOs) in the aid sector have grown and become important economic, social and political actors in Sweden. However this sector has also been hard criticized in terms of aid effectiveness. Church of Sweden (CoS), a well established organization in this sector, has faced new challenges in form of demands from their environment regarding reporting aid work. These demands have pushed the International Department of Church of Sweden into a process for adapting the structure in order to meet the new effectiveness requirements. Using both, Contingency Theory and Resource Dependence Theory as theoretical framework and a single case study as research strategy, this master thesis goes in deep into the description of the change of the structure of the International Department. This work shows how the different parts of the organization functions and what impact will these changes in the structure mean for the future of the organization. The analysis of the empirical evidence related to the theoretical framework shows that the organization responds to external demands through a more centralized structure than before.

Presentation av en marknadsföringsmodell för folkbibliotek

The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries, and then studying the marketing activities at the public library in Bollebygd, Sweden. The theory is based on the marketing mix model the 7 ps, which serves as a framework for the presentation of the empirical result and the analysis. One of the questions posed in the beginning of the paper is how the library has worked with marketing over the past ten years. Through a combination of methods observation, textual studies and interviews the marketing activities employed at Bollebygds library are noted.

RIKTAT DÖDANDE - Lag och moral i en asymmetrisk värld

Som ett resultat av attackerna mot USA den 11 september 2001 förklarade dåvarande president George W Bush krig mot terrorismen den 20 september samma år. Sex dagar senare undertecknade Bush ett direktiv vilket auktoriserade den civila amerikanska underrättelsetjänsten Central Intelligence Agency att utföra riktat dödande mot fördefinierade individer i syftet att förhindra nya attacker från terroristnätverket Al Qaeda, talibanerna och associerade styrkor. Bush initierade det amerikanska bruket av så kallade ?drone strikes? i anslutning till krigsförklaringen med intentionen att eliminera misstänkta terrorister utan möjlighet till en rättvis rättegång, Obama-administrationen har valt att fortsätta utöva policyn. Syftet med studien är att fastställa huruvida USA:s juridiska rättfärdigande och bruk av folkrätt i relation till genomförandet av riktat dödande och användandet av obemannade luftfarkoster i kriget mot terrorismen kan betraktas vara förenligt med doktrinen för just war theory och gällande internationell rätt.

Vi gör vad vi vill men det är inte mycket vi kan göra : Om hur organisatoriska faktorer påverkar mellanchefers möjlighet att arbeta med hållbar utveckling

The group of elderly people in Sweden will increase significantly in the future and science point out that the future elderly people will not accept today?s standards and offers of assistance in today?s public elderly care. Therefore public elderly care stands before a significant challenge in terms of development that has to be sustainable. New research also points out that middle managers can be a great strategic resource, and a founder of success, in the challenge of sustainable development. The aim of the report was to increase the knowledge about what middle managers in public elderly care think sustainable development has to embrace, when it comes to quality and personnel administration, in order to meet the needs of the future elderly people.

Målsättning, prognostisering och resursfördelning i en budgetstyrd bank respektive budgetlös bank: En fallstudie av två svenska banker på kontorsnivå

Speaking of budget and budgeting is almost as adding fuel to the fire. The subject evokes a lot of emotions, both positive and negative. Some might consider budgets as a bureaucratic process that won?t lead to any good. Others might find budgets as extremely helpful and necessary in a company?s planning process.

Framtidens organisationsteori ? igår, idag och imorgon

Det övergripande målet med den här uppsatsen har varit att skapa en framtidsprognos rörandeämnet organisationsteori. Jag har använt den hypotetisk-deduktiva metoden för att kunnaskapa trovärdiga prognoser. Den teori jag väljer att använda som utgångspunkt är enorganisationsstruktur skapad av Henry Mintzberg, som jag sedan kopplar samman medföljande fyra olika organisationsteorier: Human Resource Management, StrategisktManagement, Produktionsmanagement och Knowledge Management.Själva strukturen är uppbyggd så att jag i den teoretiska referensramen beskriver dåtidensteorier (Den byråkratiska skolan, Scientific management, Den administrativa skolan ochHuman relations management) med fokus på de klassiska organisationsteorierna. Sedan är detmin uppfattning om hur organisationsteorier utnyttjas i nutiden som finns i kapitlet ommoderna organisationsteorier. Utifrån den teoretiska referensramen baserad på dåtid och nutidskapar jag sedan hypoteser gällande framtiden..

Bäckmans stenhuggeri AB : Möjligheten att skapa ett nytt segment inom stenbranschen

The function of budgetary controls is to control the resource allocation within companies. It can also be an instrument for measure and control subordinates and/or business units? performance (Van der Stede 2001). This paper concerns the latter; when the budgetary control function is used to measure and control subordinates performance based on budget. Previous research in this area has not yet accomplished to explain the effects of tight budgetary control which Hartman (2000) considers as the main issue to be concerned about in management accounting research.Previous research has presented contradictory findings regarding tight budgetary control explained by positive effects as well as negative effects during the last decades.

Vårdnadsöverflyttning eller återförening? : Socialtjänstens arbete med en motsägelsefull lagstiftning

The purpose of this study was to examine how the social services are applying the sections of the law concerning custody transfer within foster care. More specifically the aim was to find out what circumstances are underlying the social services decision to go through with a custody transfer within the foster care, and to find out which difficulties and possibilities the law offers when it comes to this process. The study was based on interviews with six respondents, within the social services, who have great experiences working with these issues. The study concluded that there are several factors which affects the decision whether to implement at custody transfer or not, and some of these are the child?s attachment, the child?s fundamental needs and consent from the involving parties in the case.

Kommunikation mellan företag - förutsättningar för bruket av sociala medier i en företag-till-företagskontext

The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship.

IKT användning och digital kompetens : En studie om sju lärares IKT användning i historieundervisningen.

ICT and digital artifacts is an important resource in the society, especially in schools. That is why we have chosen to study if and how teachers uses ICT and other digital technology in their education in the history subject. We think that both subjects are important because history is a subject that has to do with the past, the present and the future.We made qualitative interviews with seven teachers from three different schools. We have analyzed if the teachers sees ICT as a burden or a resource in their education and also in which extend they have digital literacy. We have chosen to discuss different authors view on ICT in the education and digital literacy.

Med musik som försäljningsredskap : En studie av musikens kommunikationsvärde i TV-reklam

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

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