Background                      European football has during the past decades seen a fast development towards a more professionalized and commercialized climate. This had led to the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well.Purpose                              The purpose of this study is to (in step 1) analyze how two smaller Swedish football clubs build their brand and work with their marketing communication. In step 2, the purpose is to create a model of how these clubs may work to develop their brand and marketing communication.Method                              With a qualitative approach, the authors of this paper have analyzed text and documents as well as performed two in-depth interviews.Findings                             Both clubs lack a well-developed strategy regarding their work with their brand and marketing communication. However, there are in both cases factors that, if developed correctly, could help build a stronger brand and better the marketing communication.

AbstractThis essay deals with young people?s written language. It is often said that the student?s ability to write is worse today compared to earlier generations. The written language is an important condition for knowledge, therefore it is of great importance that all students, after finished secondary- and upper secondary school, have acquired an adequate language which is suitable in the public room.The fact that young people?s language is worse than earlier generations is a constantly recurrent assertion and often debated in school.

This thesis work aims to describe the prerequisites for a distributed treatment platform for real-time sharing of rounds performed by paediatric oncologists. The work started during the autumn 2004 and is directly aimed at improving the situation for the thirty or so specialist treating children with cancer. The work is not limited to the description of such a platform but also to select suitable software and hardware for the implementation of the platform and further more to coordinate the implementation. The production of several documents describing the platform is also part of this work. The work successfully led to the implementation of such a platform as described in the published article Barnradioterapi på distans Kristenssen et.

In today's social work there is an ambition to work evidence-based in order to improve quality and competency in business. This study is made in a disability administration which has introduced a common approach towards users for all employees. The approach is called low arousal approach. The purpose of the study is to investigate how a method takes hold and implements within an organization. The empirical data is analyzed by theories of professionalization, idea dissemination and translation.

The purpose of this study is to examine how risk is perceived by the urban architect's in the region Dalarna, as well as how this is reflected in their everyday work with risk and decision- making according to urban planning. The ambition is also to show how their risk awareness could be improved. The study is written in cooperation with Länsstyrelsen Dalarna as a part of their regional long-term goal to improve the region's proactive risk' and crisis management. The study is based upon 12 semi-structured interviews with local urban architects conducted during the summer and autumn 2007. The result shows that some architects are motivated for working with risk and think that risk awareness should be integrated in their everyday work, while others are not motivated and think that risk is more of a passing trend.

Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn?t reach out with information about their work with CSR.

AbstractThe Swedish agricultural organisation, LRF, stands in front of many changes and the work with the changes in the organisation has caused some conflicts at the top. Is it like Michels say that it's a few people at the top that rules? The case with LRF shows to be something different, since the president Caroline Trapp was re-elected. The election committee proposed a new president, but the assembly had another opinion and re-elected Caroline Trapp. This shows that the opinions at the top were not the same as among the members of the organisation and the election committee couldn?t rule over them.In this essay I try to understand what kind of organisation LRF is and what made this case special.

This study elucidates the perceptions of twelve people at an age between 35 and 50 years, on what influence intoxication and drunkenness in the bar environment. The purpose of this study is to create an understanding of the effect the intoxication has on the visitor in the bar environment and this is done through qualitative method interviews. The theoretical frame we use to analyse the empirical data, is divided in to four parts: set and setting, environment and its regions, social behaviour and genus perspective. The theoretical material, together with the empirical data in the form of the results of the interviews, forms the platform for this paper. It is on the basis of these results that our questions finally will be answered.

The purpose of the study was to increase the understanding of, and extend the knowledge about realization of mediations and its consequences on family law divisions and family centres. Within this area, organisational, methodical, relational and social preventative aspects of mediations were illustrated. This scope was judged to be of major importance, as recent studies show that children often suffer psychologically due to parents? lack of cooperation. Mediations are considered as a way of getting parents to agree.

Social hållbarhet är ett högaktuellt ämne. Delegationen för hållbara städer presenterade år 2012 sin slutrapport och bara ett år senare presenterade Malmökommissionen sin slutrapport för ett social hållbart Malmö. Syftet med uppsatsen är att bredda kunskapen om social konsekvensbeskrivning samt att undersöka dess potentiella effekt på social hållbarhet, eftersom det är av största vikt att hitta konkreta arbetssätt för att uppnå ökad social hållbarhet. Genom en litteraturstudie undersöks i uppsatsens första del vad begreppet social konsekvensbeskrivning har för bakgrund, varför det förespråkas, hur en metod för genomförande skulle kunna se ut samt vilka utmaningar som finns. I uppsatsens andra del studeras tre artiklar som utvärderat effekten av att utföra social konsekvensbeskrivning. Litteraturstudiet resulterar i slutsatsen att social konsekvensbeskrivning har stor effekt på social hållbarhet, på flera olika sätt. Trots att metoden medför en hel del komplexa frågor att förhålla sig till finns det därmed god anledning att utveckla arbetet med social konsekvensbeskrivning, för att vi tillsammans ska nå en mer socialt hållbar framtid..

In the Swedish governing document for the mandatory school (Lpo94) it is laid down that The school shall strive for being a living social community that gives safety and the will and desire to learn. The social community and the social relations in the school everyday existence are thereby without hesitation very important for the students' learning. The teacher always wants to engage the students and create order, comfort and a good work environment. In this essay, the relationship between students' work climates, matter interests and average grades is studied. This gives understanding and awareness in these important parts of the schools´ daily activity.

This study has been executed at the Public Employment Office, an institution that has beensubject for much debate during the last couple of years. The government has instructed theLabour Market Board to change the Public Employment Office toward a more effectiveorganization. This study examines one of the Public Employment Offices that are included in apilot project that aims to improve and develop work methods with the objective to become amore service minded organization. From this starting point we have investigated which effect thisorganizational change has had on the employee within this organization and within the pilotproject. In addition we investigate whether attitudes of the unemployed has an effect on thestaff´s work situation.

The purpose of this study is to examine in what way a strong corporate culture can have an effect on the ways that individuals perceive their own identity based on different social aspects, thereby meaning the influence of personalities in relation to the environment. In this essay I have used the theory of employer branding in an analysis of the corporate culture at Ikea Barkarby, with the purpose to answer the following questions: How does the relation between the employee and the corporate culture appear from an identity perspective, i.e can an individual?s identity be affected by the influence of a strong corporate culture? If the corporate culture has an influence on the individual?s identity, what rhetorical tools are part of this? How can the surrounding corporate cultures possibly influence the employee?s process of becoming a part of the corporate culture? The method of research that was used in this study is a framing analysis and a semistructured interview method. In the discussion of the influence of social environment on identity I have used the rhetorical term doxa. The material that was examined was an advertisement for employment from the Ikea Barkarby website as well as the response from my interviews of some of the employees.The result of the analysis shows that it is possible for an individual to negotiate with himself about his identity in relation to the actual situation and environment, meaning a possible transformation of the individual?s behavior in different social contexts, in this example the corporate culture at work.

The aim of this study was to examine how individuals with disability pension reason about a return to work. Action theory, as presented by Berglind, was used as theoretical approach. Qualitative interviews were conducted with five individuals who have disability pension due to mental illness. The respondents describe how they weigh benefits and disadvantages against each other. The main reason for a return to work is economical.

The purpose of this essay is to understand meeting between hidden refugees and health professionals through interviews with refugee in hiding and health professionals. The implantation of the essay has been made by social science research methods which I have used as a qualitative survey. The material that I have used in this paper is to interview with hidden refugee and health care workers. I have used the different sources such as literature, internet and different laws which relates to the topic of this easy. I am using the power of theories to analyze the work.