Teater Västmanland har på senaste tiden inte kunnat fylla sinaföreställningar med publik, som förr i tiden. Detta har medfört attteatern har tänkt över vilka möjligheter som finns för dem. Att söka sig till nya kundgrupper var en av möjligheterna, mer specifikt handlar denna uppsats om företag i Västerås som en potentiell kundgrupp för Teater Västmanland.Syftet med denna uppsats är att ta reda på ifall företag i Västerås ärpotentiella kunder för vår uppdragsgivare Teater Västmanland. Vi ska ta reda på orsakerna till varför företagen inte besöker teatern närföretagen arrangerar personaltillställningar, samt vad som skulle kunna få dem att besöka teatern.Vi kontaktade de 50 största företagen i Västerås via telefon. Av dessa 50 företag bokades 20st för intervjuer, varav 17 intervjuer till slutgenomfördes.

In a society where children are getting a bigger influence over the family?s consumption and where more products for children are purchased, the market for children products has expanded. This growth is due to a higher amount of older parents which have a god economy and are choosing to spend more money on products for their children. Also the fact that parents use fashion products for children as a way to reflect their own status and that children are becoming more fashionable and aware of trends have contributed to the markets expansion. All together this leads to a grown importance of knowledge for marketers concerning the market.

Background: There is no guarantee that products should be equitable produced. Many products in today's trade is produced by minors, resulting in poor working environment, and gives the workers low payment. Fairtrade is the only label on the market that ensures that farmers receive fair payment for their products. Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College and The Swedish University of Agricultural Sciences in Alnarp, think about products labeled with Fairtrade, and what they consider is value creation for food products. Students are often relatively young; they educate themselves and have new thoughts and valuations about how the world should be.

Vad ledningen gör för att öka vårdcentralens attraktionskraft genom att involvera personalen för ett ökat patientbemötande - en komparativ studie mellan offentlig och privat primärvård i Karlskronas närområde..

The aim of this study is to investigate ex-Jehovah's witnesses' experiences with accessibility in relation to sexual and reproductive health. The purpose is to build on the understanding of how closed Christian communities view the power over their own bodies in relation to sexual and reproductive health and rights (SRHR). The results are examined and analyzed through Foucault's ideas about power. The thesis is built upon an exploratory point of view, where the focus is to examine the experiences of former Jehovah's witnesses. The theoretical framework assumes that there are different types of power relations, specifically in the form of biopower, disciplinary power and governmentality. Through semi-structured interviews, six former members have been interviewed. The results indicate the complex relation between Jehovah's witnesses and several forms of power.

Hype är inte ett nytt fenomen. Historiskt sett kan man identifiera flera produktlanseringar som lyckats skapa en hype bland människor. Vare sig det handlar om en spontan reaktion eller skicklig marknadsföring återstår det faktum att vissa produkter sprids betydligt mer än andra. Detta tycks leda till ett speciellt beteende hos konsumenterna..

AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.

The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.

Genom en enkätundersökning till konsumenter har vi kommit fram till att det är lägre kostnader, bättre information och bättre täckning som är de optimala faktorerna för 3G-operatörerna att kunna locka till sig fler konsumenter. .

Kvinnomisshandel är idag ett komplicerat och tabubelagt folkhälsoproblem. 38 % av kvinnor runt om i världen har någon gång blivit utsatta för misshandel i en nära relation. Syftet med studien var att beskriva sjuksköterskors upplevelser av att möta kvinnor utsatta för misshandel av män i en nära relation. Studien genomfördes som en litteraturstudie där tio kvalitativa artiklar och en artikel med mixad metod användes i resultatet. Resultatet presenteras i fyra kategorier: Kvinnomisshandel ? ett tabubelagt ämne bland vårdpersonal, Att axla sin professionella roll i mötet med misshandlade kvinnor, Kunskapens betydelse för omvårdnad och Organisationens påverkan på omvårdnad.

Jag har studerat det fenomen som i teorin kallas för kanalkonflikter. Jag har genomfört en kvalitativ undersökning. Undersökningen har utformats genom intervjuer på 4 oberoende företag av skiftande storlek. Teoriavsnittet innehåller teorier om marknadsföringsstrategier, e-commercestrategier samt kanalkonflikter. Analysen har skett genom att jag har jämfört teori med empiri.

This study is about a guardian ad litem mission, role and relation to unaccompanied children. On the basis of qualitative interviews the study aims to understand the trustees? role and relation to unaccompanied children. We chose to interview nine trustees to achieve a better insight of the trustees roll. We analyzed the interviews and tried to gain a better knowledge about a guardian ad litem mission, role and relationship to unaccompanied children with role theory and concepts off pastoral power and trust.

På alla arbetsplatser uppstår konflikter som kan hanteras med hjälp av de fem strategierna konkurrens, samverkan, kompromiss, undvikande och anpassning. Vilken strategi som används beror till stor del på situationen och hur individen bedömer konsekvenserna. På arbetsplatser kan ledare ha ett transformellt- och transaktionellt ledarskapsbeteende eller ett låtgå-ledarskapsbeteende. Syftet med studien var att undersköka relationen mellan ledarens beteende och konflikthanteringsstrategin i arbetsgruppen. Enkäter som bestod av frågor om bakgrund, konflikthantering och ledarskapsbeteende lämnades ut på två företag i Mellansverige samt som länkar på två diskussionsforum på Internet.

It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.

In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. The reason for this could be that the development of existing research methods has stagnated, or that they simply lack the ability to find the true answer as to what intentions underlie consumer?s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think.