The society of consumption exposes us to a lot of information, where advertisement constitutes an extensive part. Due to its expanding, advertisement receives a natural and obvious space in our everyday life. This study aims to investigate how social and cultural values can be mediated in advertisement. The focus has been put to ideas related to health and fitness in the advertisement of power drinks. The thesis takes social constructionism as a starting point, and combines image- and critical discourse analysis in purpose to analyze the pictures.Sociology of consumption, construction of identity, lifestyle and everyday life all constitute an essential part of my analysis.

The goal has been to design a product for unloading and storing small gadgetsin the hallway. The aim has been to facilitate the search for importantsmall objects that people never seem to find when they need them the most.The aim has also been to provide a sense of relief when people enter theirhome, and they can empty their pockets on one spot in a very simple yet orderlymanner. The product would be able to sort out, and make the gadgetsaccessible, take as little space as possible, be easy to use and not be perceivedas heavy and clumsy. The work has been done with close involvement of afocus group consisting of 20 people of different ages and with different occupations.The behavior of the focus group has been observed and test modelshave played a crucial role in advancing the work troughout the project. Theresult is a series of storage products for the wall, of simple shapes which canbe combined together in different ways depending on hallway and the user?sindividual taste or preference..

There exist several known methods for calculation of radio coverage for ground-based systems. As far as we know there are no equivalent methods for the case of flying platforms when the altitudes and speeds are significantly different to those of ground-based systems. This thesis describes the theoretical concepts behind calculations of radio coverage for flying platforms. An investigation is made to sort out what is important and possible to employ in a model for simulations. A method is described and implemented in a program for evaluation of flying radio systems.

The aim of this essay is to see how the IOGT, local politicians and the local newspaper acted in the city of Hedemora in Sweden in connection with the referendum held in 1922 whether or not to ban the use of alcoholic beverages. To accomplish this I have examined protocols from local IOGT-groups, the town council and the local newspaper Södra Dalarnes tidning. I find that the local IOGT not only worked with the issue of alcohol but served as an institution that deepened democracy and education in the local community through discussions, study circles and applying pressure on local politicians. The locally elected bodies in turn were generally in favour of the good work the IOGT did, although not always overwhelmingly so. Many of the local politicians that handled the issues of alcohol were themselves active members in organisations promoting absolutism.

The new technology brings new opportunities for the language. The language, which is used when chatting or messaging, is full of linguistic devices, which facilitates writing and saves time and space. The purpose of my investigation is to find out if the chat- and- messaging- language is affecting the students' way of writing in school.To find out about this I have examined 79 essays written by students in grade 9 during the national test 2006. I have also to found out if the occurrence of these features differed between boys and girls. In addition, I have let the same students who have written the essays answer questions regarding their chatting- and messaging- habits.The conclusions I have attained through my investigation shows that 58 % of the students are using features which are typical in chat and messaging language.

In this study we have examined how men and women are heard on Sveriges Televisions program Debatt. Debatt broadcast on Sveriges Televison which is a public service broadcaster. Through the use of a quantitative content analysis and a dialogical approach, we have documented how many men and women who speak, how they speak, how long they have the word and the subjects they will be heard in, in the program Debatt. We have investigated the ten last broadcast programs from the fallseason 2011. Every program is 45 minutes long and contains from two to three discussiontopics each time. By categorizing our survey and enter the result in four different tables, we found that the majority, 63%, of those that are heard are men.

This essay explores the Swedish state?s geopolitical view and creation, of the spatial spaces in and of the Arctic. With a critical geopolitical framework, a discourse analysis is conducted on the Swedish strategy for the arctic region, with the ambition to unfold the underlining spatial spaces, actors and dramas that this discourse creates. The result of this analysis shows that Sweden creates three different Arctic spaces within its geopolitical discourse; a Swedish Arctic, a Nearby Arctic and a Regional Arctic. This has major political consequences, which will be illuminated in the essay.

Sammanfattning Park och Naturförvaltningen i Göteborg har tagit fram en parkplan för Biskopsgården där man pekar på en möjlig utveckling av närområdet runt sjön Svarte Mosse. Mitt mål med detta examensarbete har varit att utifrån en förståelse för de lokala förhållandena utveckla ett program med kriterier för hur området skulle kunna utvecklas samt göra ett förslag på gestaltning. Efterforskningar bland olika källor gav ett generellt svar på vad som är en bra park. Genom att studera statistik, dagstidningar och prata med boende i stadsdelen så konstaterar jag att det karaktäristiska för Norra Biskopsgården är resurssvaghet, trångboddhet, hög otrygghet och en stor andel unga. Detta tror jag sammanfattningsvis gör utemiljön viktigare i så kallade utsatta områden. Jag valde att arbeta med ett grönområde som angränsar till en typ av stadsstruktur som har blivit kraftigt kritiserat för utemiljön. Därför valde jag att göra en bakgrundstudie av modernistiska förorter.

We have, after three years of studying at Södertörns University Collage, experienced that there is great division in the classroom between students of foreign origin and ethnically Swedish students. How the students choose to place themselves in the classroom form a pattern on the basis of students? outer shells. The aim of this study is to understand what impact the student?s social orders has on the position they choose in the classroom.

1989 there was a big strike among teachers in Sweden. The strike lasted for over five weeks and got a lot of space in the media. In this study the author has focused on the Swedish press opinion about the strike and the striking teachers. The study is comparative one between Non-socialists press and press connected to the Socialists. The author has used a form of qualitative text analysis to examine the data which consists of editorials from six different morning papers.

Stadsdelen Skäggetorp är en förort cirka 4 kilometer från Linköpings centrum som uppfördes under miljonprogrammet det vill säga mellan 1965-74. Under dessa tio år uppfördes drygt en miljon bostäder i Sverige med avsikten att bygga bort den bostadsbrist och trångboddhet som då rådde. Efteråt har byggandet och stadsdelarna från epoken kommit att kritiserats hårt för att bland annat ha monotona och torftiga miljöer. Utemiljöerna var något som allt som oftast blev eftersatt vid byggandet på grund av att det rationaliserades och serietillverkning skedde. Förorterna från miljonprogrammet har även kritiserats på grund av den segregering som allt som oftast skett i dessa stadsdelar.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

A new shipyard on the island of Beckholmen consisting of a new ship hall and complementary workshops. The program is extended with rentable industrial space for other smaller companies to take advantage of synergies with the yard and to create an active maritime cluster around Beckholmen. By building a marina and a port at the northern shoreline of the island the shipyard can expand their potential customers to non-commercial and larger recreational boats that are becoming increasingly common in Skärgården. The port is also supplemented with a combined naval fuel station, harbor office and a small café. The boat traffic in the region gets a additional stop at the end of the port and act as an additional gateway to Djurgården. Several small retail spaces with direct access to the water is created along the promenade between the port and Djurgården. The shipyard gets a modern and efficient industry building, while the island is made available to the public again, and Beckholmen will hopefully take an equal place in the city's consciousness as it does visually in the inlet to Stockholm..

Why is the e-revolution of the Swedish film distribution lingering? In attempting to answer that question, this qualitative study depicts the distribution market of Swedish film and its actors. Thirteen interviews with representatives of the industry have been conducted in search of an understanding of the current situation. Two important conclusions are made. One is that the strong interdependency between the actors of film distribution is inhibiting the acting space of those who seek change.

The purpose of this paper is to find out which characteristics the female and male characters have in five selected horse books in children's literature. I have analyzed five horse books by Professor Maria Nikolajeva?s gender roles schedule. I have chosen to do a qualitative text analysis and the questions I chose to ask for the books are: Which characteristics does the girls and the boys have in the selected horse books according to Nikolajeva?s gender chart? What is the relationship between the main characters and the horse/horses according to the theories of Backman? What does the typical horse book look like today? What I come to conclusion in my paper is that all the horse books I analyzed have female main characters, and the girls in these books about horses take a lot of space and demonstrate themselves strong.