As today, companies are facing an increasing competition; markets are expanding while customers are getting more informed and fastidious toward companies and their products. For this reason it is crucial for enterprises to create loyal customers, or at best hyper loyal customers. With today's prerequisite this creation is difficult and it is therefore of highly interest to examine possible and alternative ways for enterprises to attain this type of hyper loyal customer. In this thesis we have examine hyper loyal football supporters with the aim to identify mechanisms that create and characterize this type of loyalty. By means of a survey and a focus group we were able to identify six loyalty mechanisms; the ability to influence, vicarious achievement, self-esteem, group affiliation, family and social relations.

Sustainability and the traffics impact on the environment have become increasingly central within spatial planning. For many years, planning has been focusing on building new roads - this has resulted in increased use of automobiles, which many believe is unsustainable in the longer term. Therefore, authorities at national, regional and local level want to increase the use of alternative transport modes ? such as walking, cycling and traveling by bus.The thesis intends to study if the Municipality of Umeå?s policies for sustainable development have led to an increased use of public transportation. The use of public transport in Umeå is also compared with developments at national level, in order to see if there are differences in the level and trend.

AbstractThis thesis discusses ideological and rhetorical change of the Moderate Party of Sweden. The aim of the thesis has been to study the party during a time-span of almost 20 years, trying to identify changes related to each of the three party leaders.A hypothesis was developed, suggesting that the three party leaders each represented a different kind of ideology namely neo-conservatism, neo-liberalism and social liberalism. By studying newspaper articles and protocols from the Swedish Parliament, riksdagen, I was able to verify the hypothesis in all but the first party leader, Carl Bildt. It was showed that his ideology had more in common with New Right than with neo-liberalism.After identifying these changes I looked for explanations within Party Strategy Theory and Social Change Theory. My conclusions were that the changes could be understood by the great loss of voters in the election of 2002 and that agents within the Moderate Party acted upon the ambition to win new and old voters to the party, thereby recognizing the need for change.Keywords: Ideological Change, Rhetorical Change, The Moderate Party,Neo-Liberalism, Neo-Conservatism, Social Liberalism..

Container Security Initiative was launched in 2002 by the US Customs and Border Patrol in order to secure the global flow of containers destined for USA. This thesis attempts to analyze Container Security Initiative in relation to a possible future scenario made by the weapons industry where the state's global traderoutes are being subject to militarization. A development which is partly based on the threat posed by global illegal trade. The latter is discussed and defined based on current research made by Carolyn Nordstrom, Moíses Naím and theories on the cosmopolitan perspective made by Ulrich Beck. Strategy documents concerning Container Security Initiative are then analyzed in terms of discourse to try to say something about what the program indicates.

It is of increasing importance to in the most effective possible way, manage and control all the transactions of raw materials, products and information that are exchanged between an organization and all its operators. These flows and the need for strategy and managing the processes of planning, implementing and control of the supply chain, has given name to the concept supply chain management. Supply chain management involves all movement and storage of raw material, and all the processes that is needed to manufacture a product from origin to consumption. Globalization, technology and increasing time and quality-based competition are all driving forces behind the concept and reasons for an increasing interest in supply chain management.The purpose of this essay is to by using a qualitative case study examine which decisive success factors that can be identified for effective supply chain management. We have compiled different theories on the subject to use for analyzing a case study Li & Fung, who is a successful supply chain management company.

The educational underachievement of children in foster care has been known for a long time. This study aimed to compile and analyze the current knowledge about interventions, intended to improve foster children?s school achievements. The method used was a systematically undertaken narrative review. Despite a comprehensive searching strategy, only ten relevant studies were found, indicating that little has been done to improve the educational outcomes for children in public care.

The honour-related violence and opression got more attention in the years 1999 and 2002, when two young women were murdered in the name of honour in Sweden. Honour-related violence is associated with a so called honour culture, which for many symbolize the oppression of a women. It is a fact that not only girls and women are victims of this culture but also many young men and boys are exposed. The aim of this study is to illustrate how individual social workers handle cases where boys and young men are exposed to violence and oppression on the basis of the theory of discretion. In this study a qualitative research strategy has been used which involves the implementation of semi-structured interviews in the collection of empirical data.

En innovation handlar i grund och botten om en förståelse och inkorporation av den komplexa kreativiteten i en innovationsprocess. I denna studie har sex centrala kärnvärden kring den upplevda kreativiteten tagits fram med hjälp av semistrukturerade intervjuer från tio respondenter. Utifrån en fenomenologisk ansats har dessa kärnvärden utvecklats från begreppen kreativitet och innovation. Inom kreativitet var ? relatera, förändra och kommunicera ? centrala begrepp för respondenterna.

The aim of this study was to develop, implement and evaluate a mindfulness- and acceptance-based smoking cessation program in group (MRG). MRG was developed into an intervention consisting of 6 group sessions during 35 days including individual homework assignments. 8 of 10 participants completed the program. In order to evaluate the effect of MRG a quasi-experimental design with pretest and double posttest (second posttest at 1 month) was chosen. At second posttest, 50 percent (of 8 completers) were non-smokers, and the rest showed a decrease in smoking at a rate between 45 and 75 percent.

This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - what do they look like? Are the similarities in conditions, between the branches, sufficient? In conveying the ideas to libraries, are the potential differences not obstructive? Is there, among librarians, a positive attitude towards further development of library display techniques? The results were achieved by interviewing shop window dressers and librarians. In addition, a survey was sent to the library managers of 65 public libraries in southern Sweden. The results show that there are established ideas and methods of displaying materials, and that the ideas are manifested in frequently used techniques.

This dissertation deals with two sports clubs and their operational development between the years 1946-1998. The research was made by a qualitative analysis of the annual reports and protocols that the clubs produced between 1946-1998. The two clubs are IFK Växjö and Växjö BK which are located in Växjö in Sweden. Our main purpose with this study was to analyze the operational development and in which way elitist drive affects the voluntary society content and culture. Results indicated that if a sports club starts with elitist sport it could have a bad impact on the voluntary sector.

År efter år indikerar mätningar att strategiverktyg används ute i företag samtidigt som strategiverktyg kritiseras för att inte vara tillämpbara för praktiker. Studiens litteraturgranskning visar att tidigare forskning brister i att ge tillräckligt med informationom inom det här området och att det empiriska underlaget är otillräckligt för att förstå den här problematiken. En anledning till det är att den etablerade strategiforskningen har utgått från traditionella utgångspunkter när de har studerat vem som använder strategiverktyg och var i organisationen de används vilket har inneburit att de endast intresserat sig för att studera företagens ledningsgrupper eller betrakta företaget som en anonym enhet. Konsekvenserna av detta är att forskare vet väldigt lite om vem förutom företagsledning som egentligen använder strategiverktyg och framförallt saknas det kunskap om hur verktygen används. Det behövs alltså mer forskning om hur strategiverktyg används utanför företagsledningen på mellanchefs- och regionsnivå.

Which theological and rhetorical functions may the naming ????????? of the recipients have had in First Peter? This paper provides a theological and rhetorical analysis of the use of ????????? in First Peter. Theological background is provided through intertextual research on its occurences in the Septuagint (Ex 19:6; 23:22 and 2 Macc 2:17). Analysis of the theological and rhetorical functions of ????????? in First Peter builds on rhetorical methods, and predominantly the work of professor Lauri Thurén.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

The state of our society is frequently changing. Due to various factors, the pressure of creating a changeable city is high and necessary to adequately supply the needs for its inhabitants. But making these changes and adapt to the fast shifting state of the city is not always physical possible. Young adults and students is a group that often seeks to move to intensely growing city regions. The reason for this is a more promising job market and more attractive educations, but coincidentally the shortage of housing is extremely high in these areas.