Exponera mera
ett arbete om skyltning på bibliotek
SkyltningMarknadsföringFolkbibliotekDocumentationInformationLibrary scienceArchivisticsArkiv- och bibliotekskunskapDokumentationSocial Sciences
This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - what do they look like? Are the similarities in conditions, between the branches, sufficient? In conveying the ideas to libraries, are the potential differences not obstructive? Is there, among librarians, a positive attitude towards further development of library display techniques? The results were achieved by interviewing shop window dressers and librarians. In addition, a survey was sent to the library managers of 65 public libraries in southern Sweden. The results show that there are established ideas and methods of displaying materials, and that the ideas are manifested in frequently used techniques. There are no essential differences between shops and libraries - in terms of display - neither regarding environmental influences, nor regarding the purposes to be achieved. The libraries participating in the survey are generally not content with current display. There is an unawareness of - rather than a resistance to - this line of library marketing strategy.