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484 Uppsatser om Recognition memory - Sida 29 av 33
Informationskompetens i det svenska och bayerska gymnasiet : En jämförande analys av det svenska och det bayerska gymnasiets läro- och ämnesplaner
This study is a comparative study of the occurrence and function of information literacy in the curricula of the Swedish and Bavarian Gymnasium and investigates the occurrence of the term ?information literacy? and shows through what other linguistic means the notion of information literacy is expressed in the curricula. The study also wishes to analyze how the notion of information literacy manifests itself in the different school systems. Relevant textual passages of both curricula are compared to each other through the theoretic lens of Bruce?s phenomenographic model of information literacy.
Förpackningsdesign i en varumärkesstärkande process : En fallstudie av varumärket Coca-Cola
Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design.A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study.
Social Software Roadmap : Implementering av sociala verktyg internt i organisationer
Today more and more companies are looking out to adopt a new generation intranet, a social intranet where all employees can engage to express themselves and share information. There are large expectations on these new services, which have the opportunity to create high business value if used actively and qualitatively. However, there is a large challenge in knowing how to best implement these services in an organization in order to achieve this. This paper has investigated how an implementation should be made by defining obstacles for the implementation and adoption, discussing how they could be overcome, investigating what incentives could be used to foster usage and finding common success factors for an implementation.By a qualitative research method, consisting of five case studies and two focus area interviews we found a number of steps that must be followed for an implementation to be successful. First the conditions of the organization must be investigated in order to see whether or not social tools are suitable.
Produktutveckling i stadens tjänst : en explorativ studie om design av souvenirer
It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that.People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city.Our research questions are:Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city?As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity?As designers, how can we use knowledge of place branding in the development of souvenirs?We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping.
Syntaxbaserad författarigenkänning
The writing style of a particular author can be divided into many subfeatures, for example use of words, language and syntax. Focusing on the latter, this study aims to show how well syntactic information alone can attribute the correct author to a document. Syntactic information is defined as overlapping syntactic subtrees of height one (1) for all sentences of all included documents. The performance is compared to that of the previously very successful method of comparing stop word frequencies. These are words normally excluded from search engine queries, because they are present in all sorts of texts regardless of topic.
Lokalitet, globalitet och folklighet : Hälsingegårdarna som världsarv
The aim of this essay was to investigate the effects of adopting a site to the UNESCOs World Heritage List. Thefocus laid on the example of the Decorated Farmhouses of Hälsingland, which was the most recent Swedishadoption. With the question of impact of the World Heritage List in mind, the region of Hälsingland became themain focus. The study was made with particular focus on Gästgivars, a farm located in the municipality ofBollnäs, to which the theory of social life of things was applied. The result of the World Heritage was, in the caseof Gästgivars, an increase of the cultural value and social status.This case study has shown that the impact of the nomination has not been immense, but suggests that longtermeffects can show.
Sametingets geografiska myndighet
Syftet med föreliggande rapport är att analysera samernas politiskt-geografiska aspirationer samt att relatera dessa till Sametingets nuvarande myndighet. Analysen görs utifrån formeln rap/SAI. Recognition (r), access (a) och participation (p) kräver inga geografiska arrangemang medan separation (S), autonomi (A) och independence (I) kräver geografiska avgränsningar. Vilka uttalade aspirationer framförs då av samerna i denna studie? Den slutsats som studien visar på är att samernas krav kan sammanfattas med ap/A.
Sociala Medier som kommunikationskanal för B2B-företag
The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).
Invandrarkvinnor i Handels : Föreställningar om arbetskraftsinvandrade kvinnor i Handelsnytt 1961-1976
Invandrade kvinnor i Handels. Föreställningar om arbetskraftsinvandrade kvinnor i Handelsnytt 1961-1976. (Immigrant women in Handels. Conceptions of labour immigrated women in Handelsnytt 1961-1976).The primary purpose of this thesis is to analyze the written conceptions of labour immigrated women in Handelsnytt, a Swedish Trade Union magazine. The analyses of the conceptions are based on theoretical categories of class, gender and ethnicity.
En skildring av sex gymnasiekuratorers erfarenheter och arbete med elever med social fobi
The purpose of this essay was to examine six high school welfare officers' experiences and work with students suffering from social phobia and discuss the welfare officers' view on social phobia from a psychiatric, cognitive and a knowledge theory. The study consists of qualitative interviews with welfare officers from several different high schools and attempts to answer the following questions: What previous experiences do welfare officers have of students with social phobia? How do welfare officers become aware of students with symptoms of social phobia and bring forth their problems? How do welfare officers describe their social work with students suffering from social phobia?The welfare officers' experiences of students with social phobia varied but turned out to be less salient than the amount of research in the area would suggest. The theoretical knowledge also varied, as did the acquiring and use of theory. These findings were then analysed on the basis of Rosmari Eliassons thoughts on knowledge, leading to the conclusion that the interviewed welfare officers do not construct their work on praxis-knowledge.
Den Svenska Självgodheten: Hur kan CSR och den sociala dimensionen i Sverige för detaljhandeln förstås, när detaljister gör anspråk på CSR samtidigt som personalvillkoren i branschen försämras
The concept of corporate social responsibility (CSR) has lately gained popularity throughout the globalized world. Swedish retail industry is no exception. Though increased levels of explicitly claimed responsibilities of companies, a number of other facts points out a development that contradicts this trend. Labour conditions and forms of employment is substantially retrograding, with an increased level of insecurity characterizing the Swedish retail labour market. At the same time, almost all Swedish retail companies explicitly state claims on social responsibility.
Upplevelsebaserat lärande i dagens gymnasieskola - en studie om filmmediet som hjälpmedel i musikundervisningen
Title: Experiential learning in the upper secondary school ? a study of film as a method in music education. Today the school competes foremost with TV and the computer regarding the spreading of knowledge. I believe that it is of great importance for the school to move with the developments of society in order to, to a greater extent, reach and motivate pupils. My degree thesis is about how you, as a teacher, can use experiential learning in music teaching in the upper secondary school.
"DET DU LÄR MED KROPPEN FASTNAR I KNOPPEN" : Lärares uppfattningar om betydelsen av fysisk aktivitet i undervisningen
Fysisk aktivitet i undervisningen och dess inverkan på elevers kognitiva förmågor upplever vi som ett väsentligt inslag i grundskolans tidigare år. Syftet med studien har varit att undersöka omfattningen av lärares uppfattningar kring denna inverkan samt deras åsikter kring detta arbetssätt och dess effekter. Metoden som använts har varit kvantitativ med en kvalitativ del och har utgått från en enkät med såväl kvantitativa som kvalitativa frågor. Enkäten delades ut till lärare i nio olika grundskolor i två kommuner i Västra Götalands län. Genom enkäten har vi undersökt utbredningen av lärarnas åsikter kring fysisk aktivitet i undervisningen och även gett dem utrymme att motivera och förklara sina åsikter.Resultatet av studien visar att majoriteten av lärarna anser att fysisk aktivitet i undervisningen har en positiv inverkan på elevers kognitiva förmågor såsom koncentration, minne och lärande.
Vägen till beslut : Vad organisationer vill ha vid konferensköp
Inledning:Dagligen möts organisationer av situationer där de måste ta beslut. Frågan är vad som egentligen avgör vilket alternativ organisationen väljer, vilka beslutskriterier används? Ju bättre insikt den säljande organisationen har om den köpande organisationens beslutsprocess och beslutskriterier, desto bättre kan de påverka inköpsbeslutet.Inom hotellbranschen är säsongvariationen hög och för att övervinna den erbjuder vår uppdragsgivare Björkbacken Karaktärshotellet konferensmöjligheter. De behöver dock skapa förståelse för vilka kriterier potentiella konferensköpare använder sig av när de väljer konferensanläggning för att kunna attrahera fler övernattande konferensgäster.Syfte: Syftet med den här uppsatsen är att beskriva organisationers väg till beslut och vad de efterfrågar vid köp av konferenser. Det ska göras genom att utforma en modell för beslutsprocessen och empiriskt testa den.Metod: Vårt syfte har vi angripit med en i grunden positivistisk vetenskapssyn med ett deduktivt angreppssätt.
NÄR MEDIABRUSET TAR ÖVER : Hur en butik kan använda sig av gerillamarknadsföring
Titel: När mediabruset tar över- Hur en butik kan använda sig av gerillamarknadsföringKurs: 2FE07E Examensarbete i företagsekonomi, Kandidatuppsats 15hp, VT2011Författare: Rebecca Einarsson, Lejla Kurtovic och Izla SeffoHandledare: Martin AmsteusExaminator: Frederic Bill Nyckelord: Gerillamarknadsföring, Generation Y, Målgruppsanalys, Attityder, Varumärke:företagsidentitet och företagsimage, Varumärkeskännedom.Syfte: Att skapa kunskap rörande hur en butik kan marknadsföra sig mot Generation Y med hjälp av gerillamarknadsföring. Metod: Studien är av kvalitativ karaktär med ett induktivt angreppssätt. Det är även en fallstudie och primärdata samlades först in genom en djupgående intervju med fallföretaget, därefter utfördes en målgruppsanalys genom en fokusgrupp samt enkät. Empiri: Det empiriska kapitlet påbörjas med en presentation av Rut m.fl. som följs av en intervju där målgruppen definierades till Generation Y. Utefter intervjun utformades en målgrupssanalys genom en fokusgrupp och enkät.Teori: De teorier som presenteras har härletts av det empiriska materialet och är relevant för de ämnen som tagits upp.