Title ?Att attrahera nya målgrupper med planerad kommunikation?Author Magnus Ejerhed, Anna Johansson and Caroline JägersvärdCourse Bachelor thesis in Media and communication studiesSemester Spring semester 2008Tutor Britt BörjessonUniversity the University of GothenburgAim the aim of the study is to describe students attitudes to Volvo IT as an employer.How can Volvo IT improve their communication to students?Method A quantitative approachMaterial A questionnaire which has been given to 122 students in economics atHandelshögskolan in Gothenburg and Industrial economics at Chalmers Universityof technologyMain results The main results of the study are that most of the students in economics andindustrial economy are positive to work as management consults. They also havean optimistic attitude to work as intern management consults in a large company.The students don?t regard Volvo IT as a possible future employer; neither do theyhave a good knowledge of the organization.Conclusions It is very likely that the students don?t regard Volvo IT as a potential employerbecause they don?t think of Volvo IT as an organization in management consulting.Volvo IT has to make their management consulting, Fortos ManagementConsulting, more visible if they are going to make the students more interested ofthem as an organization in management consulting. They have to inform theirtarget group what new competences they are looking for.

This study highlights the differences in articulation, nasality and intelligibility between twenty 16-year-olds and thirteen 19-year-olds born with isolated cleft palate and control groups. The test groups are compared in a longitudinal perspective and based on earlier evaluations of velopharyngeal impairment. Significant differences were found between test groups and control groups using quantitative comparisons based on SVenskt Artikulations- och Nasalitets-TEst and NasometerTM. The longitudinal comparison also showed a positive but not significant development of the speech. Differences emerged in the comparisons based on velopharyngeal impairment but no significance analysis was made.

Background: Throughout life, sexuality is a central aspect of being human and to experience a full and healthy. Several diseases and treatments can cause problems related to sexuality and sexual health. Despite this, research has shown that nurses, for various reasons choose not to take up the subject with their patients. Aim: The aim of this literature-based study was to illuminate nurses' experiences of talking with patients about sexuality and sexual health. Method: A literature-based study where both qualitative and quantitative studies, have been used.

This paper investigates the level of consciousness regarding to the diversity work in the municipalities of Malmö, Lund and Landskrona. The study focuses on persons in a middle management position connected to various spheres of activities in each municipality. A survey concerning each municipality's diversity plan, diversity work, recruiting process, education and knowledge was used to investigate the participants' consciousness. The survey poses similar questions regarding equality between the sexes to compare the results from each field. The paper presents an overview of the development of Sweden's labour market and society, and gives an account for the differences between immigrants and natives positions in the labour market.

Organic material used for biogas production can also undergo other treatments. The emissions and impact from the different treatments are evaluated in this environmental assessment, with a focus on energy and climate. The materials included in the study are organic household waste, slaughterhouse waste and liquid manure. Other than biogas production, the possible treatments for organic household waste and slaughterhouse waste are incineration and composting, and for liquid manure storing and spreading. The analysis is based on data and information from current and relevant literature, and relates to the conditions in the Swedish energy system.

The aim of this meta-study is to present an overview of the methods used in Master theses written at The Swedish School of Library and Information Science at the University of Borås, where all Master theses from 1999, 2004, and 2009 has been studied. The aim includes examining if there is a connection between college (Swedish term: kollegium) belonging and methods used but also to examine and compare the qualitative and/or quantitative approaches to the methods. In the 252 Master theses studied, 353 different choices of method are recognized. After taking note of the methods, six categories are created in which the methods are placed. The categories are: Interview, IR-test, Observation, Studies of Text, Survey, and Other.

Introduction. Infection Prevention is one of the surgical nurses' main responsibilities. One of the steps which patients undergo in this purpose before surgery is the preoperative skin desinfektion. Background. The patient washes the day before surgery with Descutan cutaneous sponge 4 %, a sponge containing chlorhexidine.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

Background:The sudden infant death syndrome (SIDS) has always existed. In the early 1990's, researchers discovered that prone position was associated with a significantly higher risk for SIDS. This resulted in a lowered incidence of SIDS in the world. The campaign showed the value of risk knowledge and risk reducing methods, that's why new information campaigns about other risks regarding SIDS must occur.Aim:The aim was to describe the risk factors and preventive actions for SIDS, and the nurse's role regarding the preventive work. Method: A literature review based on 16 articles based on qualitative and quantitative studies.

This study examines how gender is at work in four series of teaching material of Swedish in the years 7-9 of the Swedish primary school. Analyzing eight books in total, and also their respective teacher?s manuals, the study focuses on the following aspects in both texts and pictures within the books: heteronormativity, marginalization, stereotypes, equality, and also general gender related issues. Doing so, this study approaches the analyzed material with the eyes of a feminist critic. Moreover, this study applies both a qualitative and a quantitative analysis as its method of approach. Initially, the theoretical background and scientific method for this study is presented.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

The purpose of this essay is to examine what literary heritage teachers communicate in the school subject Swedish at upper secondary school. The overall research question for this work is: Which authors and/or works are mentioned by the teachers in the school subject Swedish at upper secondary school? How well do these authors and/or works answer towards a multicultural perspective? Which factors affect teachers´ selections of texts? Based on this purpose and these research questions, the aim is to answer the didactic question of what.To accomplish the purpose of the study a quantitative method has been used. The survey was conducted in two medium-sized cities in central Sweden, and was answered by 17 teachers. The study shows that the teachers ascribe the Western and Swedish literature great importance.

Eight libraries, seven public libraries and one college library, in the northeast of Skåne serve as foundation in a collaboration where students and adult learners are placed in the center of attention. The aim of this Master's thesis in library and information science was to study how the students and adult learners in the northeast of Skåne perceive the library services that are developed with their needs in mind.Our method for this thesis was a quantitative interview study. We aimed to conduct interviews with users at the public libraries within the cooperation and thereby find out whether or not users within the target group were aware of the services that are developed and established within the northeast Skåne collaboration.The results showed that only a few respondents in the key target group did in fact know about certain parts of the library services especially developed for the northeast of Skåne-collaboration. The majority of the key target group also thought that study-related literature and reading rooms were the most important means that the libraries have to offer them in their studies. The northeast of Skåne-collaboration had many ideas concerning library services.

According to the health care law and the national care guarantee, all individuals with mental illness have the right to good health care that is knowledge based as well as to rehabilitation where and when they need it. They also should be able to choose and have control over who is performing the care, including the design of these efforts. The purpose of this study is to investigate patients' experiences of general psychiatric emergency care and the cooperation between outpatient care, inpatient care and the municipality. This study is a descriptive cross-sectional study, conducted with a quantitative and qualitative method. The study is performed in collaboration with Akademiska Sjukhuset and is part of a larger quality improvement project.

Car-commercials are something that many people come in contact with on a daily basis.This is a study on commercials for cars and is focusing on visual effects that are madein post-production. In this report we are trying to find out if and how visual effects incommercials for cars affect how the observer remembers them. The second subjects thatwe use in this report is popularity and we try to find out if and in that case how visualeffects affect the commercials for cars popularity. We also investigated how frequentlycommercials for cars are showed on TV and how the visual effects are in them, it givesa better foundation to the other parts.The methods we applied were interviews, quantitative and qualitative content analysisof car commercials and also observation analysis of the 6 swedish TV-channels thatshows commercials and have the most viewers, to get an idea how frequently thesecommercials are shown. The commercials that were applied in this paper was from late2011 to early 2012.