Visuella effekters påverkan på minne och popularitet
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Car-commercials are something that many people come in contact with on a daily basis.This is a study on commercials for cars and is focusing on visual effects that are madein post-production. In this report we are trying to find out if and how visual effects incommercials for cars affect how the observer remembers them. The second subjects thatwe use in this report is popularity and we try to find out if and in that case how visualeffects affect the commercials for cars popularity. We also investigated how frequentlycommercials for cars are showed on TV and how the visual effects are in them, it givesa better foundation to the other parts.The methods we applied were interviews, quantitative and qualitative content analysisof car commercials and also observation analysis of the 6 swedish TV-channels thatshows commercials and have the most viewers, to get an idea how frequently thesecommercials are shown. The commercials that were applied in this paper was from late2011 to early 2012. Interviews were made with people from the ages 16 to 76 years oldwith an equal distribution of sexes. We used 4 different commercials for cars in ourinterviews with 4 different degrees of the amount of visual effects. We analyzed 6Swedish TV-channels that show commercials and that have the most viewers to get anidea about how frequently commercials for car are shown.The result of our research showed us that there was no connection between visualeffects and popularity and that a larger amount of visual effects can increase theobservers tendency to remember a commercial with 15 percentage. Most commercialsfrom the studied period was without visual effects and 13,3% had a larger amount ofvisual effects