The aim of the study was to investigate the importance of the interaction between the physiotherapist and the patient. Semistructured interviews were carried out with three patients and one physiotherapist. A qualitative design with content analysis was used. The data analysis led to classification of four categories. These were communication, confidence, expectations and participation.

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

Syfte: Studiens syfte var att beskriva sjuksköterskors upplevelser av gåronden med fokus påinformation, patientens integritet och delaktighet.Metod: Deskriptiv design med kvalitativ ansats. Åtta omvårdnadsansvariga sjuksköterskor påtvå kirurgavdelningar intervjuades. Datainsamlingen gjordes med semistrukturerade intervjuersom bearbetades med kvalitativ innehållsanalys.Resultat: Information var en stor del av gåronden och kunde både lyfta och sänka gåronden.Patienternas delaktighet och möjlighet till ett eget val beskrevs. Sjuksköterskorna beskrev hurpatienternas integritet kan både bevaras och kränkas under gåroden samt vilka fel somuppkommer.Diskussion: Sjuksköterskorna upplevde att information till patienterna som de förstod var enviktig del av gåronden. Att bevara patienternas integritet under gåronden ansågs varavårdpersonalens uppgift och i många fall enbart sjuksköterskornas.

This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. Findings indicate that companies' social media presences to a large extent are dependent on individual employees with high levels of interest for the area and that companies that have integrated social media into their others operations see more value from their efforts..

The objective for this study was to acquire a greater insight if children with concentration difficulties are assisted by outdoor education in the traditional teaching. With the use of a qualitative methodology four teachers were interviewed. The outcome gave evidence for that the teachers thought that outdoor education has a positive outcome for children with concentrations difficulties. The findings were divided into three key categories: the teacher?s reflections about outdoor education, outdoor education for children with difficulties in concentration and if there was any difference in how the children behaved indoors after having educations outdoors..

Purpose and framing of questions.The objective of this study has been to problematize the concept of "health" by studying the philosopher Nietzsche's writings on the subject and by analyzing four PE teachers' thoughts on his view of health. This has been achieved by examining the following questions: What types of health does Nietzsche describe, and how are these promoted and inhibited according to him? How does a Nietzschean view of health stand visavi the one expressed by the Swedish national curriculum? What do teachers think about the Nietzschean concept of health and its potential applicability in physical education?Theory and Method.The literary study had a hermeneutic approach and was conducted according to a qualitative analytical method, in addition the so-called three-step method was used to create a definition of "health" on the basis of Nietzsche's use of the term. The source material consisted of Nietzsche's overall philosophical writings (ca 2600 pages) in order to give a complete picture of his view of health. The four interviews consisted of open enquiries, which were conducted according to a qualitative interviewing technique.

Bakgrund: Bröstcancer är den vanligaste tumörformen hos kvinnor och den ärftliga faktorn bidrar till 20-30 %. Den ärftliga bröstcancern utvecklas vanligtvis i 30-40 års ålder. Idag erbjuds kvinnor genetisk utredning för att undersöka om de har hög risk för att utveckla bröstcancer. Syfte: Studiens syfte var att beskriva kvinnans upplevelse av sin livsvärld, vid risk för att utveckla ärftlig bröstcancer. Metod: Studien genomfördes genom en systematisk litteraturstudie, med inriktning på kvalitativa artiklar.

Syftet med denna studie var att undersöka sjuksköterskors respektive undersköterskors syn på god omvårdnad. Studien är av empirisk och kvalitativ karaktär där fyra legitimerade sjuksköterskor och fyra undersköterskor intervjuades och delgav sina uppfattningar. Analysmetoden innehållsanalys valdes och i resultatet presenteras nio stycken huvudkategorier; Ge patienten trygghet, att respektera patientens vilja och individuella behov, basal hygien ? och omvårdnad skall tillgodoses, social samvaro, motivera patienten, kommunikation, empati, hinder, skillnader i uppfattning..

Bakgrund: Alzheimers sjukdom är den tredje vanligaste dödsorsaken i västvärlden idag. Det är en progressiv sjukdom som drabbar hjärnan och därmed påverkar personens kognitiva förmågor. De alzheimersdrabbade blir ofta vårdade i hemmet av sina anhöriga, vilket kan innebära en stor påfrestning för dessa. För att vårdpersonal skall kunna stödja de anhöriga på bästa sätt krävs en förståelse för hur de upplever sin situation. Syfte: Syftet var att belysa anhörigas upplevelser av att leva tillsammans med en person med Alzheimers sjukdom.

This bachelor´s thesis wants to look closer at librarians´ experiences of comics, manga and graphic novels. In order to bring these experiences forward qualitative interviews and the method of phenomenography was used. The material was then examend againstna theory of previous research, revealing that the problems librarians in Sweden face with these media are largely the same as the problems faced by librarians in other parts of the world. It also became clear that the participating librarians held a positive attitude to the presence of comics, manga and graphic novles in their libraries..

ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.

The essay examines and compares three different textbooks used in gymnasieskolans A- course from a postcolonial perspective. The method used in the essay is a qualitative analysis. Edward Said?s postcolonial theories are used as a tool to facilitate the analysis of the textbooks. The purpose of the essay is to examine how the textbooks depicts different parts of the world, are they depicting a multicultural world view, or are the textbooks assuming a western perspective in their description of the world.

The purpose of this study is to understand how codes of conduct function within the context of supply chain of electronic industry. This is a qualitative research and a case study is the research approach. Conclusions are that the codes of conducts could be perceived differently within different contexts. Therefore, cultural and legal issues should be considered while formulating, implementing codes of conduct or assessing the compliance..

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design..