AbstractTITLE Birdflu in the press ? a critical discourse analysis on the tabloidnewspaper ExpressenAUTHOR Per VågebrantSUPERVISOR Malin SveningssonPURPOSE The purpose of this essay is to find out how the Swedish tabloid newspaper Expressen writes about the birdflu H5N1. To be more precise the purpose is to find out how the discourse is constructed. The Birdflu or H5N1 witch is its real name is something that could affect us all, yet very few people know a lot about it. To achieve this purpose I constructed one primary research question:o How has Expressen, in the public media discourse, treated the phenomena we know as the birdflu?This primary research question holds three more specified research questions:o What does Expressens discourse about the birdflu look like?o What actors are participating in the articles?o Why does the discourse look like this?THEORY The theory chapter of the essay contains four different parts.

SammanfattningSyftet med denna uppsats är att undersöka om det är möjligt att från idrottspsykologins mentala träning anpassa och skräddarsy den för mig, som musiker, för att på så sätt kunna sänka både stress och nervositetsnivå.Min tanke med uppsatsen är att den förhoppningsvis ska kunna väcka ett intresse för idrottspsykologins mentala träning inom musikaliska kretsar.De aspekter av den mentala träningen som jag valt att fokuserat på är att med hjälp av den mentala träningen strukturera upp den mentala förberedelseprocessen: inför, under och efter ett uppträdande.De metoder som jag använt mig av är litteraturstudier och praktiska undersökningar, på mig själv som musiker, med hjälp av de olika övningar och teorier som presenteras i den litteratur som jag studerat. Dessa övningar och teorier har jag sen anpassat för mig, som musiker.Jag har även valt att läsa boken The inner game of music av Berry Green och W. Timothy Gallwey för att se vilka teorier som redan finns översatta för musiker och för att se om det finns något mer att tillägga.Resultatet visar att det är möjligt att sänka både stress och nervositetsnivån med hjälp av de teorier och övningar som jag tagit del av och sedan omvandlat.Vidare diskuteras det i analysen och i diskussionen hur en musiker på bästa sätt kan ta till vara på dessa metoder och övningar..

Problem: How has Nordea been adapted and influenced by the change of Basel II and how have the employees reacted on the new change?Purpose: This essay has a purpose to study how Basel II has influenced the credit rating at Nordea. We also want to study how the employees have reacted to the new change.Method: To receive the information that was necessary for this study interviews were performed with the employees at Nordea. The interviews were an effective way to start a discussion and by that we received important information.Basel II is new capital cover rules that the Swedish banks have introduced. These new rules mean that it will become more important with safety when it comes to risk management and credit giving.

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

Musik är något som påverkar alla på ett eller annat sätt och har använts i terapeutiskt syfte sedan 1500 f. Kr. Även om den har en lång historia är den ändå inte allmänt vedertagen som en omvårdnadsåtgärd. Nästan varje dag möter sjuksköterskor patienter som i varierande grad upplever oro. Tidigare forskning visar att musik har inverkan på oro, men det är inte mycket beskrivet om sjuksköterskors erfarenhet av att använda musik som en komplementär omvårdnadsåtgärd vid oro och hur musiken påverkar sjuksköterskors arbetsmiljö.

The purpose of this study is to examine discussions on the Swedish internet forum ?Flashback? regarding female body hair and the cultural norms that surround it. The discussion is centered around a broadcasted event in which a woman?s hairy armpit was incidentally shown, with a lot of viral hate as a result. Our purpose with this study is to get a deeper insight into viral hate towards women who challenge gender norms.

A1231I studien beskrivs hur ett svenskt oberoende skivbolag, Playground Music Scandinavia, arbetar för att differentiera sina produkter på marknaden. Genom att avgränsa studien till att undersöka hur skivbolaget väljer artister och vilka promotionåtgärder som används vid lanseringen av skivor har ett mönster framträtt där samarbete och relationer har beskrivits som avgörande för verksamheten. Resultatet som baserats på en kvalitativ metod presenterar den intervjuades kunskaper och åsikter om denna process som har påvisat att artisterna på skivbolaget vanligtvis upptäcks via rekommendationer av aktörer inom ett redan etablerat personligt nätverk inom musikbranschen. Promotionåtgärderna syftar i första hand till att tryckt media, radio och TV ska uppmärksamma skivorna vid en lansering. För att skivbolaget ska få utrymme i dessa mediekanaler står samarbete och relationer i centrum.

Background: Mathematics is a subject that many students perceive as difficult. In recent years, results in mathematics declined, while many students have difficulties in the subject of Swedish. However, there is not much research on the relationship between difficulties in mathematics and language weaknesses.Purpose: The purpose of this work is to find out what role the advocate competence of learning opportunities for the students to understand mathematics. A further aim of this work is to find out how mathematics is verbalized and individualized in preschool and find out how teachers in those classes describes how they work to verbalize and individualize mathematics.Method: The purpose is answered by observations in preschool and interviews of the teachers working in the observed classes. The empirical data are discussed and analyzed with theories related to children's learning and literature of mathematics and language.Result: The results show that mathematics is extensively verbalized in preschool classes.

The aim with this thesis is to develop a plugin; Lovefish, for the purpose of allowing non-realistic renderings (NPR) for visualisation in Newtek Lightwave3D. The main purpose with Lovefish is to offer textured tones, something that has not been offered before by any previously existing shader for Lightwav3D. The textured tones are a substantially widening of what is possible to imitate in the field of classical art techniques. Among others has a number of SIGGRAPH papers has been the foundation and a source of inspiration for what has been achieve in this project. Further has this thesis treated a number of questions: what is non-photorealistic rendering is and how it works; an overview of the Lightwave3Ds software development kit (SDK)..

This study deals with integration between core subjects and character subjects on the upper secondary schools Electrical Engineering Programme. The purpose is to investigate how four teachers define subject integration, which the advantages and disadvantages are according to them and what the purpose is whit integrate the core subjects and the character subjects.The finding in this study highlighted that between themselves the teachers had different definitions of subject integration. In order to start up with a integrated working model the teachers had to come up whit a mutual definition of subject integration..

The purpose of this study was to examine the routines of performance related pay systems in two Swedish municipal upper secondary schools. A second purpose was to examine what data was included for evaluation of a co-worker?s performance and how a principal collects data. The purpose was also to examine a principal and teachers´ view of performance related pay systems and if it was possible to note an agreement. Principals have been interviewed and teachers have answered a questionnaire to fulfil the purposes of this study.The study shows that the municipality had a good routine that included individual discussions with co-workers about their salary and had fixed municipal criteria.

Information and communication technologies (ICT) are constantly evolving in today's information society. The school uses ICT as a teaching tool and it begins to be included at the leisure-time in school by the educators.Aim of this study is to examine how educators describe their perceptions and experiences of using ICT in the leisure activities. The questions is about how the educators use ICT, what they believe children learn of ICT, and which advantages and disadvantages they see with ICT at leisure-time in school.Through a qualitative approach, I have had my questions answered by six trained educators, five of whom are recreational educators and one who is a preschool teacher. These have individually answered my interview questions as an interview took place over a phone call, while the others answered the same questions by e-mail. The interview questions were open-ended questions that were formulated so the educators could respond so freely and fulfilling as possible.The survey shows that teachers use ICT in multimodal approach at leisure-time in school, both in informing parents and in activities with the children.

Abstract: The purpose of this thesis is to study the importance of having a website for traditional service companies as well as the factors that might influence its importance. This is done by answering three research questions that all contribute to the answer of the main purpose. A qualitative study has been performed including eight interviews with respondents from eight different service companies presenting four different types of businesses. The empirical findings of the study are analyzed with the help of the theoretical frame of references in order to identify the most interesting conclusions. The results of the thesis state that the main purpose of the website among the studied companies is to rationalize and save costs.

Purpose/Aim: The purpose of this study is to examine how the advertisements of houses in the newspaper of Dagens Nyheter, have developed in layout, by text and image, during the last fifty years and to examine what part of the home is highlighted, as evident values of lifestyle.Material/Method: By examining twenty advertisements from the newspapers every decade during the period of 1958-2008, the layout and lifestyle will be described and analyzed by a quantative and qualitive (discourse) method.Main results: The advertisements has changed in many ways. The layout has drastically developed to a more personal layout of the estate agents and the trends of lifestyle have had an impact on how the agents have created the text in the advertisments to entice customers..

Uppsatsen behandlar fra?gan om musiklekens betydelse fo?r de yngsta barnen (1-3 a?r) i fo?rskolan. I just denna ma?lgrupp a?r gra?nserna fo?r omsorg, lek och la?rande ta?mligen flytande. Den svenska fo?rskolan har en la?ng tradition av att anva?nda sig av musikaliska aktiviteter i verksamheten vilka kan uppfattas som tagna fo?r givna.