The web sites of libraries are to a large extent their public face and to help market their services, the web sites must have interesting and regularly renewed content. They must also be visually attractive and easily used, and thus be well structured and have a well functioning navigational system. The web masters' awareness of the ability of web sites to attract users to the site and also to the library, as well as their knowledge of suitable content and site construction, is crucial for how successful the web site actually is at marketing the library. The research question is: How do the studied web sites function as marketing sources and service providers for the libraries, and are the web masters aware of the importance of the web site? The purpose is to investigate how the library personnel looks upon the web site as a possible way to increase the popularity of the library among the public, and to study the construction and content of the library web sites to find out how well these serve their purpose.

Detta arbete handlar om hur jag som folkmusikslagverkare genom självobservation kan lära mig en speciell spelteknik för att framkalla melodier på ostämda slagverksinstrument med fokus på tamburinen och hur denna kan simulera ett helt trumset med samma spelteknik. Syftet har varit att undersöka om det som slagverkare går att komma från rollen som en ackompanjemangsmusiker och istället ses som en melodispelare samt att se hur man kan utnyttja tamburinens fulla kapacitet för att hitta nya spelsätt och nya möjligheter.  För att göra detta arbete, och för att observera mig själv i min lärandeprocess, har jag använt mig av videoinspelning, ljudinspelning och kontinuerligt loggboksskrivande. Min teoretiska utgångspunkt i detta arbete är mästarläran och det är utifrån den teorin jag har bearbetat mitt datamaterial. I resultatet presenterar jag processen när jag, i relation till folkmusikgenren, har lärt mig att spela melodier på ostämda slagverksinstrument och att simulera att helt trumset på endast en tamburin. Jag har tydligt visat de tekniker jag har övat på för att lyckas med detta.

Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

The purpose with this study was to get a deeper understanding of how the social welfare secretaries experience the meeting with clients.Our main questions were how the social welfare secretaries thinks about their own way to behave in the meeting with clients, which difficulties/obstacles there can be a and which factors they think affect the meeting. What is it that makes the social welfare secretaries experience a meeting as good or less good.Theory used: ?naive theory? and ?theory of communication?. The social welfare secretaries emphasised the importance of respect and clarity in their relations with the clients. By contrast with literature, the hover between power and support was not found difficult.The goal is that the social welfare secretaries and the clients understand each other and that they reach the purpose with the meeting..

Background: With an increased global market, where companies seek capital abroad, the demand for a more uniform accounting standard has been raised. This uniform accounting standard is not yet available, differences between accounting standards still exists. Several Swedish companies seek risk capital in the USA and some are part of a concern that is listed on the American stock exchange. This means that the Securities and Exchange Commission requires the companies to do a reconciliation to US GAAP on those items that are considered material. This can be an extensive work for the companies if the knowledge about the differences between Swedish GAAP and US GAAP does not exist.

Syftet med studien är att undersöka hur sångpedagoger inom de klassiska respektive de populärmusikaliska sångtraditionerna förhåller sig till enskild sångundervisning, samt hur de designar sin undervisning. Data har samlats in genom intervjuer med fyra sångpedagoger, samtliga verksamma på eftergymnasial nivå. Två av informanterna arbetar i huvudsak inom den klassiska genren, de andra två inom pop-genren. Intervjuformen var kvalitativ intervju med öppna följdfrågor. Analysen av materialet är gjord utifrån ett designteoretiskt perspektiv.Resultatet visar att informanternas val av resurser är liknande oavsett genretillhörighet.

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

Studien syftar till att få en insyn i hur två grundskolor i västra Sverige väljer att hantera ämnet musik. För att undersöka detta har fyra kvalitativa intervjuer med en musiklärare och en rektor på vardera skola genomförts. Studien utgår från teorier som handlar om de kulturella förändringarna i skolan och hur skolan styrs politiskt. I resultatet visas lärarnas och rektorernas syn på hur musikämnet kan legitimeras; hur de tycker att ämnets status är på skolan och hur de organisatoriska och ekonomiska villkoren ser ut för ämnet. Musikämnet legitimeras bland annat utifrån dess betydande roll för hela skolans sammanhållning och att ämnet kan ha en terapeutisk funktion och stärka elevernas självkänsla.

The connection between rune stones and churches is a known phenomenon. Unfortunately, very little is known about the previous function of the church sites, and consequently very little is known about what the connection between rune stones and churches means. The purpose of this study is to examine the rune stones connected to churches in the administrative province of Jönköping, in an effort to ascertain their purpose, symbolism and function. The aim is to find out if the rune stones connected to churches were primarily or secondarily placed on the site where the church was later built, and why some rune stones were built into the churches. Further, the inscriptions and iconography of rune stones have been analysed, and also their relation to their immediate surroundings.

Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs.Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories.Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made..

I denna studie har insamling av referensdata över språkförståelse hos treåringar med typisk språkutveckling genomförts. Till detta har bedömningsmaterialet Sofialådan (Westerlund & Öfverholm-Engström, 1995) använts. Sofialådan bygger som flera andra språkförståelsematerial på den s.k. act-outmetoden där man låter barnet agera med föremål efter en given instruktion. Med hjälp av föremålen i Sofialådan bedöms barnets förmåga att identifiera grundfärger och storleksbegrepp, kategorisera, flytta föremålenligt olika prepositionsanvisningar samt att följa flerledade instruktioner.

Purpose: The purpose of this work is to investigate teachers' professional attitude to homework as a method. The study will also provide answers to the purpose for which the homeworks are used in teaching and if the individual circumstances and needs are met by this method.Method: Qualitative research was conducted through interviews with four teachers from three different schools. In addition, published surveys were used in support of reasoning.Results: Neither the curriculum or the syllabus mentions homework. There are no directives for how much time should be dispensed with and the extent of a homework should be. In teacher training literature the homework is not discussed.

The purpose for this study is to compare two major Swedish daily newspapers ?Dagens Nyheter? and ?Svenska Dagbladet? and their statements regarding the electors of Sweden Democrats attitude regarding immigrants and immigration policy during the autumn of 2013. The scope was to analyze medias interpretation with the electors of the Sweden Democrats statements and opinions regarding their immigration policy. I have used three different ques­tions to fulfill my purpose; the first one is to describe how media chooses to present the elec­tors of Sweden Democrats opinions regarding immigrants. The second question is to reflect and pre­sent the electors own opinions on immigrants and their immigration policies.

Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

Syftet med föreliggande studie är att undersöka relationen mellan styrdokumen­tens föreskrifter gällande jämställdhet och lärares hantering av detta i ensemble­undervisning inom jazz och populärmusik på gymnasiet. Jag har valt att analysera ensemblepedagogernas förhållningssätt och handlingar vid ensembleundervisning utifrån ett genusperspektiv. Denna studie tar avstamp i synen på genus som en social konstruktion, där genusmönster genereras i möten mellan människor, genom ständig upprepning av handlingar och beteenden.För att få svar på mina frågor har jag genomfört halvstrukturerade kvalitativa in­tervjuer med fyra verksamma ensemblelärare vid fyra olika gymnasieskolor. Efter att ha analyserat intervjumaterialet visar resultatet att alla informanter anser att synen på jämställdhet och människors lika värde är grundläggande för hela under­visningen. Tillvägagångssätten för hur pedagogerna hanterar jämställdhet i en­sembleundervisningen skiljer sig något.