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1441 Uppsatser om Purchase intention - Sida 49 av 97

Projekthanteringssystem

This document is a summary of my work to create a project management system for a small firm working with computer graphics. The intention is to manage customers, projects, images and invoices in the easiest possible way. To make the system as flexible as possible a web-interface was chosen which makes it possible to access the system from any computer, making it independent of any particular operating system. The only requirement on the user environment is that the computer must have a connection to the Internet to be able to access the system. The different techniques that have been used to develop the project management system is primarily Ruby on Rails and a MySQL database. Although Ruby on Rails was completely new to me, I decided to use this framework instead of PHP, which I already have a good knowledge of, because of the benefits Ruby on Rails provide.

Saklighet, öppenhet och profilering : arbete med information och marknadsföring på Linköpings universitet

With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divided into an editorial staff and a department with emphasis on market issues. To strengthen the trademark of Linköping University one has chosen to mediate certain values representative for the university - an interdisciplinary and innovative approach and an entrepreneurial spirit.

Sol, jord och vatten. : Barns tankar om den ekologiska processen

Studies show that the interest and knowledge about science among teenagers is decreasing. They also reveal the difficulties to explain the ecological processes and that the ideas about the nature are collected from everyday life and early school years.The intention of this investigation was to find out more about children?s ideas and knowledge about the ecological processes and to compare these results with the curriculum.The method was a questionnaire and interviews with children in school year 1 ? 6. The aim of the studies was also to find out if any progress connected to age could be found, concerning understanding of the ecological processes.The results showed difficulties in achieving the predestined goals for biology and chemistry concerning ecology cycles and they differed a lot between the children. Often the learning process showed very little progress.

Avfall på byggarbetsplatsen : statistik som hjälper platschefen

The purpose of this report is to find a model of statistics for construction and demolition waste, which makes it useful for the local manager at the building site. The intention with the model is that it will be used as a support of the local manager, to direct his project towards reduced strain of the environment. The model will also be used to make it easier to control that the claims from authority and aims for the environment are achieved. To familiarise with the subject waste handling within the building and construction sectorI have done a literature search. I have also been studying rules and regulations regarding the waste handling.

Mobbning - ett groupthink-fenomen? : En gruppsykologisk fördjupning av mobbning

The purpose of this essay was to examine and shed light on bullying as a groupprocess, a social phenomenon taking place in a school setting, to increase the understanding of the phenomenon. A theoretical overview of the litterature on bullying was made to investigate bullying and to give the reader a view of the researchfield. A total of 77 articles was studied. With the intention of studying bullying from a groupsychology perspective a metaanalysis was performed discussing groupphenomenon such as rolebehavior, responsibility, cohesiveness and norms in comparison to bullying episodes.Stemming from this analysis the question whether bullying can be view as a response to groupthink emerged. This question also constituted the secondary aim of this thesis.

Manlighet på burk - En kvalitativ studie om relationer och konsumentbarriärer inom kategorin manlig hudvård

The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.

Förutsättningar för och effekter av förtroendearbetstid

Today's labor market is characterized by flexibility. This applies to organizations, forms of employment and working time. Unregulated working time is such an adaptation and the main subject of this essay. The purpose of this study was to investigate the conditions that underpin unregulated working time, in relation to the Swedish legislation and to EU legislation. The intention has been to investigate the work environment impacts of unregulated working time, and what differences there are from a gender perspective.The conclusion is that workers who enter into agreements for unregulated working time have significantly different terms from traditional workers.

Examensarbete i fördjupningsämnet språk- Integrering av modersmål i förskolan

Swedish preschools have a variety of children of different ethnic origins. The intention of this thesis is twofold; firstly to deeply examine how preschool teachers work with languages and secondly how to integrate the Swedish language with other native languages in practice. Hence, the aim is to get a deeper understanding and knowledge about how to integrate multilingual children that have other languages than Swedish as their mother tongue. The data collection for this dissertation is based on observations and interviews with three preschool teachers and child minders. The theoretical background is taken from literature which describes the social cultural perspective.

Specialistsjuksköterskans erfarenheter av att bli utsatt för hot och våld i den prehospitala miljön

För hälso- och sjukvårdspersonal med anställning inom ambulansen krävs en beredskap inför olika vårdsituationer och en kunskap om de behov som personer som vårdas prehospitalt kan ha. Studier visar på att förekomsten av hot och våld mot ambulanspersonal är något som ökar. Syftet med denna intervjustudie var att beskriva specialistsjuksköterskors erfarenheter av att bli utsatta för hot och våld i den prehospitala miljön. Åtta specialistutbildade sjuksköterskor intervjuades med kvalitativa forskningsintervjuer och data analyserades med kvalitativ manifest innehållsanalys. Analysen resulterade i fyra kategorier: Att känna obehag, Att beakta den egna säkerheten, Att hantera hotfulla och våldsamma situationer och Att finna stöd hos arbetsgivaren.

Guds lilla barnaskara - barn och ungdomar inom Jehovas vittnen

My intention was to explore the childhood of children and adolescents within the religious organization of Jehovah´s Witnesses, in Sweden. I used a technique where I interviewed three active witnesses and four former members. The former members either had left the religion freely or had been excluded by the movement. I wanted to know more from those two different perspectives, because they often seem to conflict. First of all, I wanted to learn about the persons own upbringing.

Internetetik på bibliotek

The aim of this issue is to study how Swedish public libraries deal with the principles of freedom of speech and freedom of information in connection with public use of the Internet. The authors intention has been to find out whether the public use of the Internet has caused ethical problems for library workers and how the libraries solve situations when they consider their principles violated by library users. The authors study the debate on the issue in a couple of Swedish library magazines published during the late 1990s and they also give a few examples from the USA during the same period. They study the ethical principles and directives for schools published by the Swedish Board of Education as they claim that many of the public library users are students who bring along their ethical conceptions and thereby affect the ethical climate of the libraries. In their study the authors refer to ethical rules given to librarians by their trade union DIK and to the conclusions drawn from the hearing Good Ethics on the Net held by the Swedish IT Commission in 1998.

Vardagsmat eller domedag? Marknadsföring av ekologiska varor genom svaga och starka rädslor

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

Hur tolkar du? : En studie om reklambilder utifrån sändar- och mottagarperspektiv.

  The study aims to gain a better understanding and explore how a selected group (receivers) perceive two elected advertising images from Indiska and Vila and then compare their opinions to what Indiska and Vila themselves want to communicate. We base the study on theories of encoding / decoding, which deals with how the companies charge their advertising images with values and how recipients decodes these values.A qualitative study was carried out based on analytical induction (planning, collection and analysis). Through the analytical method of induction, we created categories based on the collected data and put them in relation to each other. The result showed that the overall impression of the images' and the context are of great importance for how our respondents perceive the advertising images. The overall impressions convey emotion that reinforces the expression and the message.

Entreprenöriellt lärande sett ur elevens perspektiv

Sammanfattning Studiens syfte var att undersöka hur eleverna uppfattar det entreprenöriella lärandet. Vår intention med arbetet var också att ta reda på hur eleverna ser på lärarens roll i denna pedagogiska modell, samt belysa vilka de tycker är dem största skillnaderna mellan det entreprenöriella lärandet och traditionell undervisning. Vi har valt att genomföra kvalitativa intervjuer för att finna svar på det vi vill undersöka. Undersökningsgruppen består av åtta personer vilka ändamålsenligt har valts ut av läraren i respektive klass. Respondenterna är jämnt fördelade utifrån särskilda kriterier efter vårt önskemål.

Faktorer vid val av marknadsföringsleverantör ? en studie inom livsmedelsbranschen i Skåne

Sammandrag Rapporten ämnar att i huvudsak finna vilka faktorer som kunder värderar när de letar efter sin marknadsföringsleverantör men även vilka faktorer som gör att kunden väljer att byta byrå. Vidare för rapporten även en diskussion kring hur företagen bör göra när de ska leta efter en ny byrå. Syftet med rapporten är således att göra branschen uppmärksam på hur kunder selekterar i utbudet samt vilka saker som får samarbetet att hålla längre, men även för företagen att se hur de kan få ut mer från branschen genom att utföra en ordentlig byråvalsprocess. Arbetet bygger i huvudsak på gjorda intervjuer samt enkätundersökningar, uteslutande genomförda i Skåne. Anledningen till denna geografiska avgränsning är för att begränsa arbetets storlek med risk att den annars hade blivit för omfattande för kursen. Undersökningarna visade byråns kreativitet samt god kommunikation som de två viktigaste faktorerna. Vidare visade undersökningen också på att några av företagen hade valt sina nuvarande byråer genom etablerade bekantskaper och rekommendationer, vilket är något som teoretikerna inte råder till. Hur det kommer sig att kunden finner vissa faktorer viktigare än andra är svårt att diskutera kring, eftersom syftet med arbetet är att kartlägga dessa.

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