The aim of this Master thesis is to make a survey of the public library staff-relations at work and discuss relationship marketing as it applies to public libraries. Relationship marketing involves the establishment, maintenance and development of users and other library-related relationships, including the relations among the library staff itself. Good relations among the library staff is a necessary condition for good relations with others. The focus of relationship marketing is at the user?s needs, wants and demands instead of the library collections and services.

The purpose of this master thesis is to investigate how the public library can support adult learning through collaboration with other actors in the community. This is done by examining the activity of Linköping municipal library towards the user group adult students. The questions raised consider; the political view of supporting adult learning, the role of the public library, who are the actors in Linköping, the experiences of collaboration and finally what promotes and restrains collaboration. The investigation is done as a case study with qualitative methods. The qualitative methods was found to be the most appropriate for this study, since the majority of the empirical material has been collected through interviews.

AbstractTitle: Foreign news coverage. Does the media influence the action in international crises? (Utrikesbevakning. Påverkar media agerandet i internationella kriser?)Number of pages: 39Author: Charlotta AndréssonTutor: Professor Lowe HedmanCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala University.Date of submission: 2007-01-03, autumn term of 2006Purpose/AimThe purpose of the essay is partly to examine if foreign news coverage influence the political agenda setting and the incentives of the public?s willingness to give charity for humanitarian crises.

The Swedish National Heritage Board (RAÄ) is the agency of the Swedish government responsible for heritage and historic environment issues. During the last couple of years the agency has implemented a new management control system, the balanced scorecard, originally developed for profit driven organizations. Organizations within the public sector have other objectives than profit seeking organizations, and there have been difficulties in applying the balanced scorecard model in the public sector. Therefore we find it interesting to examine the reasons behind these difficulties and believe that some answers can be found in the identification process of the balanced scorecard. Therefore we aim to perform a case study of RAÄ and explain how the identification process of the components of their balanced scorecard can affect further usage of the model as a management control tool.

The purpose of this master thesis is to investigate if the mobile library has a similar role as the public library. To study this further we intend to examine the value and function of the mobile library. Answers are sought to the following questions: Can the mobile library be seen as a public library in a smaller scale? How do the users experience the value and function of the mobile library? What does the library staff think of the value and function of the mobile library for the users? What would the consequences be if the service of the mobile libraries would not exist? The method used was qualitative interviews. The groups of respondents are mobile library users and library staff.

This study investigates how performance management in primary schools can facilitate learning, relating to theories of efficient schools. This is done through a qualitative study of the performance management systems in two public primary schools in Sweden. The schools selected were similar in all major aspects, except pupil grades, where there was a clear difference between the schools. The analysis revealed differences in how the schools handled the process of management by objectives, the professional development of teachers as well as routines, rules, and policies. We conclude that having a rooted process for management by objectives, professional development of teachers, and clearly formalized values, gives a school a good foundation to support a pupil's learning and development..

This bachelor´s thesis analyzes the video game Red Dead Redemption and the historical use of the environment and atmosphere in the game. The theory and method used is media research and social memory studies. Two questions were asked: how does Red Dead Redemeption convey and produce the historical environment and the historical atmosphere. Furthermore subqueries/criterias were used to help answer the main questions.The analysis was divided into two parts, the first part we analyze and discuss the games historical environment and the second part analyzes and discusses the historical atmosphere of the game.The conclusion is that both the historical environment and the historical atmosphere is present in the game through picture and sound, the text only works as a guide. The picture and sound live in a symbiotic relationship and depend on each other to fully immerse the player to the game.

Sweden and the surrounding countries have reorganised their armies towards a manoeuvre warfare concept. In Sweden new regulations were produced in the middle of the 90s using manoeuvre warfare as a basic idea. The purpose of this paper is to produce a clearer picture of the Swedish manoeuvre warfare concept and how it can be implemented. An inductive method of working has been used, qualitative data has been gathered and studied.The Swedish manoeuvre warfare concept has been difficult to define because of indistinct actions. It is only after complementing interviews that the picture has cleared up.

Bakgrund Sedan efterkrigstiden har det skett en ökning av modernaorganisationsidéer. En av dessa idéer är employer branding som utgörvarumärket för företaget som arbetsgivare och som syftar till att lockatill sig och behålla rätt personal. Offentlig verksamhet har börjat arbetamed detta begrepp som en följd av new public management menstudier på detta område saknas.Syfte Syftet med studien är att skapa förståelse för de svårigheter som finns iatt utforma ett employer brand i en offentlig verksamhet somkaraktäriseras av new public management-idéer. Vi vill bidra till denföretagsekonomiska diskussionen om employer branding genom attbidra med ett kritiskt förhållningssätt till begreppet inom offentligverksamhet.Metod Studien är hermeneutisk med en abduktiv ansats. Fallstudier haranvänts för att samla in det empiriska materialet.

The group of elderly people in Sweden will increase significantly in the future and science point out that the future elderly people will not accept today?s standards and offers of assistance in today?s public elderly care. Therefore public elderly care stands before a significant challenge in terms of development that has to be sustainable. New research also points out that middle managers can be a great strategic resource, and a founder of success, in the challenge of sustainable development. The aim of the report was to increase the knowledge about what middle managers in public elderly care think sustainable development has to embrace, when it comes to quality and personnel administration, in order to meet the needs of the future elderly people.

This Masters thesis examines the position of films in Swedish public libraries. We have, by way of comparing various statistical data, determined that the status of film in public libraries is week. We have completed earlier research by mapping what genealogical, discursive patterns that could be outlined in the Swedish government reports from 1949 until today, focussing on the activity goals and media policy of the public library. We have, on the basis of Foucaults theories on genealogy and archaeology, where text documents are considered to be meta-descriptions giving each other authority, analyzed if there any discursive excluding or contextual formulations exist in the usage of the language concerning the goals and the media attitude of public libraries. We have mapped contextual discursive formulations that to the commissioners have become neutral starting points for their assumptions and conclusions.

This essay focuses on psychoanalytic theory and its relevance for political studies. It especially draws attention to the conceptual toolkit developed by Jacques Lacan and the way that it serves as the starting point for Slavoj Zizek´s approach to the theory of ideology. One important point of this approach is that the power of an ideology is not primarily related to the ideas or worldview it expresses but rather to the enjoyment it provides the subject with. This enjoyment is obscene in the sense that it forms the necessary, but seldom acknowledged, supplement to public values. Fantasy is a major source for this kind of enjoyment.

The aim of this thesis is to find out how users and libraries are constructed at public library websites in Sweden from a web 2.0 perspective. We discuss the development of public libraries in Swedish history and the change from an system oriented perspective to a individual oriented perspective and how these perspectives correspond to needs of the library user. We also discuss the concept of web 2.0 and library 2.0. These concepts are open for different interpretations. Some writers believe that web 2.0 and library 2.0 is something radically new and that it will change the public libraries, while other writers claim that these concepts is just a marketing plan.

The aim of this study has been to examine if an implementation of a One Stop Shop in the public sector and its IT-support can serve as a motor for business development. By examine the relation between the One Stop Shop and the public administrations we have tried to answer this question. The municipality that we have examined underwent a big change, seven years ago, when they implemented a One Stop Shop including a IT-support called Flexite. But despite these seven years and the fact that Flexite has changed approach from a Case Management System to a Support System for Business Development the municipality have not adapted to this change. .

In the present thesis, we have studied the management control system in Enskede-Årsta-Vantör, one of Stockholm?s municipal districts, with focus on theories about New Public Management (NPM). When NPM was introduced, a number of complications arose. Some of these, along with the district?s solutions of the complications, are described and analyzed using e.g.