Today?s society has become a society of information were communication has become more important to manage, both for companies and for the person as an individual. If you want your message to be successful you have to plan your communication and also evaluate the result. The administration of health and care in Karlstad had already planned and performed an information campaign, ?Vård & omsorg ? Mer än ett jobb? (translation ?Health & care ? More than a job?), and therefore we got the assignment to investigate the rate of success.The investigation is based on both theory and empiric.

A tragic event in 2012 sparked a debate about the need for a law of civil courage when it became clearthat passivity in situations where people ?s lives are put in danger is not punishable. In this essay based on qualitative interviews with jurists and students of law the issue of civil courage is analyzed with the help of sociological theory. My objective has been to try and find out if a law of civil courage can be motivated with the argument that it would strengthen the public moral. My conclusion is that a law of moral courage is not a suitable way of making people more willing to help others or to strengthen the civil courage or the public moral.

Managers operating within the dynamic society of today are said to rely on intuition when effective and quick decisions are to be made. This skill or phenomenon has aroused an interest within the academic world of management whom has explored intuition, its relation to decision making and its influencing factors, especially in the private sector. Intuitive decision making is however not isolated solely to this sector but also involved in decision making associated to the public sector. Therefore, the aim of the thesis is to investigate whether managers at the hospital Akademiska in Uppsala involve intuition in decision making and to what extent the factors time, amount of information, individual experience and decision complexity influence the intuition.The theoretical framework includes academic research regarding how intuition and rationality affect decisions, the concept of intuition and factors influencing the intuitiveness of decision making. Furthermore the theoretical discussion explores intuition connected to leadership, negative aspects of intuitive decisions and a comparison between different factors that separates public and private sector in terms of decision making.

No one believes in Åkesson - a comparative study on the evening press and the publicservice reporting on the Swedish Democrats before the 2014 election.The purpose of this essay was to study how Aftonbladet and Ekot reports about the SwedishDemocrats before the election 2014, as well as comparing the two medias and reasoningabout their agendas towards the party. The tabloid, Aftonbladet, is one of the biggestnewspapers in Sweden, which depends on counter sales and commercials. Ekot, which is apart of public service, is state-funded and regulated by certain guidelines. Using aquantitative method we studied 80 articles, and through a qualitative method, six of thearticles were analyzed to reach a deeper understanding. The theories primary used in thisstudy were agenda-setting and framing, to stress the power of media.

The purpose of this study is to examine if digital public libraries are serendipitous environments. Serendipity in this instance is defined as finding something unexpected and valuable, while searching for something else.A survey was conducted at two Swedish digital public libraries, where the patrons were asked to fill in a questionnaire online. The questions were based on the work on serendipitous digital environments by Lori McCay-Peet, as well as considerations of human factors that could possibly influence serendipity.The result indicate that a majority of patrons experience serendipity at the digital library, although it?s still more common to do so at the physical library or on other web sites. The result also confirms the importance of taking human factors into account when studying serendipity.

This thesis is about the idea of public transport and the discussions stirred in the media during changes in ownership. More specifically it is a study of the historical situation of Stockholm, Sweden, where the periods chosen are the 1910s, 1960s and 1990s.During the 1910s Stockholm?s first and largest tram company was taken over by thecity, and a period of public ownership began, which in the 1960s changed form whenthe county council took over the city?s principal authority and formed the politicallyadministered company SL (Storstockholms Lokaltrafik, Greater Stockholm LocalTransit Company). Between these periods the word kollektivtrafik (public transport)was established in the Swedish language. This study describes and compares the ideasconcerning the phenomenon of public transport.The aim of the study is to analyse the ideas, values and ideals concerning public transport in the media, defined as newspapers.

This bachelor thesis in Landscape Architecture is about the planning and design of public spaces in small towns in Sweden. My opinion is that the small towns often are overlooked and my determination is to see if that is right. The purpose with this thesis in Landscape Architecture, with focus on a durable society is to find the central public places in small towns and evaluate their function. This thesis has a focus on good design of central public spaces, designed for the inhabitants of the small towns. A small town, which is the focus of this thesis, is defined to have 200-2000 inhabitants. The small towns, which often are built around industries or the railway, have since the nineteen seventies a problem with people leaving them for the cities in the urbanization. Currently there is also the opposite trend with people moving out from the cities, but to live on the country side, not in the small towns.

The aim of this study is to examine how work at music departments in public libraries has changed with time. To analyze this, the role of music libraries as well as music library users, selection, holdings, acquisition and technological development have been examined. The examined data consists of qualitative interviews with music librarians and library assistants at public libraries in Sweden. To get a time perspective, handbooks and articles about music departments in libraries have also been analyzed.This study emanates from Sanna Talja?s discourse analysis of music libraries in Finland.

In this paper we take a look at digital applications to help the user with public transportation. The main goal was to evaluate the problem a user can face when aiming to use the public transportation system, and to create a application for Apple Iphone that can enhance and help the user, no matter if he is familiar with the local public transportation system, or if he is less familiar with it. The aim was that the user wouldnt need any previous knowledge to be able to use our application. We combined Location-Based Services with Realtime-travelinformation and trip planning to examine if this combination could make both of the two different user-groups satisfied. To understand the problematics a user faces when approaching the public transportation-scene, Scenario-Based Design is evaluated as a method to grasp this problem.

This Master thesis is performed at the request of the forest company Mellanskog and the local municipality of Borlänge in Sweden and aims to establish recreational adjusted forest management plan for the areas of Mellsta and Skräddarbacken in Borlänge. In all types of urban forestry it is very important that the management plan are accepted by the general public. To make sure that also these plans of future measures, pass in the public, interview studies have been performed in which the public wishes and interests have been examined and applied in the management plan. To make sure that future measures in the forest may be accepted by the public when the forest harvester enters the woods, it is very important that a well functional work of information has been made. The people living close by the forest shall have been informed a couple of weeks before the time of measures and it must also be good information available that explains what is to be done and why.

The aim of this thesis is to describe and evaluate the usability of two Swedish systems, Sofie and Carlotta, which are used to organize and present data regarding museum objects on the web. This thesis also presents how objects are described and made accessible to the public in the two systems. To evaluate the usability, a heuristic method combined with Systematic Usability Evaluation has been used. The description and accessibility of object representations in the systems are evaluated using indexing and classification theories from the field of Library and Information Science. Additional theoretical background that has been used is how users search and browse information systems.

The purpose of this thesis is to examine which factors influence librarians selection of electronic information sources, and to investigate whether librarians use of search strategies and search tactics changes depending on which information source they use. The electronic information sources are: online databases, Online Public Access Catalogues OPAC, World Wide Web, and CD-ROM databases. The theoretical framework is based on step 3 Select a source and step 4 Formulate a Query in Marchioninis information seeking model. The search strategies are divided into two categories: analytical and browsing strategies. In order to supplement the theoretical framework with empirical facts, 8 librarians were interviewed.

Coordinator of public health has recently become a new profession in the field of Health Promotion. During the last few years the pedagogic perspective has been increasingly important for the coordinators as a way of adapting their work methods to the circumstances. The conditions for coordinators of public health differ between municipalities and thus their tasks and responsibilities may vary with the local structure. According to the literature there are several ways to conduct Health Promotion and it is in the hands of the coordinator to adjust the methods to fit local conditions. The purpose of the study was to examine what influences the coordinators of public health and how that affects their work methods.

A too large public sector impedes the economic development of Sweden and more privatization could increase the efficiency, quality and diversity of the services offered. It is therefore important that firms operating in traditionally public sectors are given the opportunity to grow. We have through a case study examined two mid-size firms that offer services to, and compete with, the public sector. This thesis aims to describe the growth strategies these firms are using and if competing with the public sector implies any differences in possibilities or barriers when it comes to the firms? growth.

This master thesis deals with events, dynamics and problems of mediated information seeking within the context of a new information service called "Book a librarian". The study, based on a survey and interviews both in academic and public libraries and participant observations in academic libraries, has its theoretical base in the cognitive theory of information retrieval interaction. The cognitive view is used to throw light upon the need of an ongoing dialogue during the session in order to detect the information needs of the user and to conduct a successful retrieval of information. The communicative interaction is seen as threepart interaction between the intermediary, the user and the information system, where the current cognitive states of all three participants are involved. The study shows that the cognitive obstacles for a successful mediation and information retrieval are mostly connected to participants current knowledge of the subject and of the retrieval techniques.