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20285 Uppsatser om Public information campaigns - Sida 32 av 1353
Luova. En föränderlig sittmöbel för det offentliga rummet
The aim of this project was to design a furniture that raises thoughts and curiosity about how to relate to people you share furniture with. Luova, a changing piece of furniture for public spaces is a bench where the user can choose the degree of social interaction. Furniture for public spaces has a diverse audience ranging from children to adults. Some come alone, others in group. Some are sitting down for a short time while others stay for longer.
Design- och marknadsundersökning av en applikation för smartphone
?Medicines are available in different forms and often have different types of compound components. More and more drugs are found on the market. This means that professionals who handle different medicines must have access to more and more information.The information available includes information about side effects, active substances, interactions and pill identification. You may want to access different information, depending on your profession.
Social fotboll : En kvalitativ undersökning för att kartlägga skillnader i hur svenska respektive engelska fotbollslag kommunicerar på Facebook
Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it?s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews.
Folkbibliotekens förmedling av Internetresurser: En undersökning av två mångkulturella länksamlingar.
The purpose of this Masters thesis is to investigate the role of link collections in Swedish public libraries mediation of Internet resources. The study is focusing on the effects on the contents and the structure in the link collections when the target group is immigrant users. This is done through literature studies completed with an examination of two link collections containing multi-cultural and multi-lingual material and qualitative interviews with the two librarians who are in charge of the collections. The major questions raised in this study are: What function do the link collections have for the public libraries? What is the difference in working with traditional, printed material compared to the work with Internet resources? And how are the selection of Internet resources and the structure of the link collections affected when the collection is intended for immigrant users? The main results are that link collections in public libraries can give a concrete form to political guidelines.
Television eller ?tell-lie-vision?* : En kvalitativ studie om barns tevekonsumering och deras egna tankar omkring den.
This examination intends to find out what thoughts children in around 12 years of age thinks about their own television consumption. To examine this, the questions in issue is: ?What does the children watch on television?? ?Why do they watch the programs they do?? ?How do the children speak about their own consumption?? ?What does the children learn from TV?? ?Are the children concious of the impressions they take from TV?? ?Do they speak critical about TV?? ?Is there anything indicating on some kind of influence from the childrens television consumption?? .To answer these questions I have chose to hold qualitative interviews, to let the children?s own thoughts be the foundation of the examination. The theories in this examine are that the person who does the consumption from different forms of television takes the information personally out of her own reality. Meaning that the person watching is the judge of how she applies the information to herself.
Lokalpolisen på Facebook : En kvantitativ studie om polisen i Växjö och Alvesta och deras "Gillare"
The value of an organization?s availability and transparency towards the public whenever and wherever it is necessary has increased. Internet and the social networks have become essential to most of the citizens of Sweden but for organizations social networking still is an area that is relatively unexplored. As the Internet and social media progresses it becomes a greater part of people?s lives, which leads to more demands but also a great amount of possibilities for the organizations that participate in this technical revolution.The purpose of this quantitative study is to examine if and how the people receiving the information published on the Växjö and Alvesta police department?s Facebook-page are considering Facebook as a channel of communication.
(O)möjligheternas plats? En diskursstudie av Garaget
A general topic underlying this master thesis is how the public library is being transformed through the subversion and re-articualtion of meaning according to different discourses. The aim of the study can be divided in to levels of analysis. At the first level, the aim is to investigate how categories such as users, needs and vision are articulated in a specific case ?the visionary project Garaget in Malmö, a project which in part include a public library inspired by Idea Store. The next level of analysis sets out to explore how the case of Garaget is related to a totalizing discursive struggle over meaning within the element the public library.
Bibliotekariernas arbete vid de publika datorerna ? Vad ingår och vad bör ingå i det arbetet?
The purpose of this master thesis was to study the librarians?assignment at the public accesses computers, especially howthe librarians perceive what their task is and what their taskshould be.In order to answer these questions a series of ten qualitativeinterviews ?inspired by the phenomenographic approach ?was conducted with librarians who were employed at smallpublic libraries in municipalities with 5 000 - 25 000residents in Sweden.The conclusions in the master thesis were that librarianshave both similarities and differences in how they perceivetheir tasks at the public computers. The most essential taskwas helping the user with information seeking. Thelibrarians also perceived that it should be included in theirduties to help users with the technical/practical issues at thepublic computers. Competence, time and assets were finallythree outlying factors which affected in what extent thelibrarians were able to help the users..
Att tillämpa eller inte? : Svensk kod för bolagsstyrnings effekter på börsnoterade företags årsredovisningar
Problem: After several corporate scandals concerning accounting around the world a discussion concerning corporate governance arose. The public demanded greater insight and better corporate governance in public companies. The discussions led to the development of codes of corporate governance, codes such as the Sarbanes Oxley Act, the Combined Code and the Swedish Code of Corporate Governance. The Swedish code is a clarifying of the Swedish law, a codification of praxis and in some cases an increase in the demands on reporting of information from the companies.Purpose: The purpose of the thesis is to describe what effects the Swedish Code of Corporate Governance has had on the content of annual reports of listed companies and if different types of companies have been affected in different ways.Method: The investigation was conducted using both qualitative and quantitative methods. Through a preliminary study knowledge about the subject was gathered.
Organisationskultur och informationssökning. En fallstudie av internkommunikationen på ett folkbibliotek
This thesis aims to identify bottlenecks in the internal communication of aSwedish public library. Specifically, it addresses the behaviour of the library staff when they seekfor work-oriented information through interaction with their colleagues. A fundamental assumptionof this study is that the information-seeking process depends on organisational culture. I have madean exploratory case study in a medium-sized Swedish public library, where relevant issues areidentified and correlated with the culture of the organisation.I have used Schein's three-level model to describe the culture of the library; this model definesculture as a set of basic assumptions and the actions of people as expressions of their culture. Datafor the study were gathered using several approaches, including interviews with the library staff andobservations of them.
?Man orkar väl inte liksom kolla vad det finns för utbud och grejer, på biblioteket?- en undersökning av ungdomars förväntningar på folkbiblioteket.
The aim of this bachelor thesis is to examine what expectations young adults have of the public library andthereby determine the relevance of the library guidelines, Påbarns och ungdomars villkor (2003), for young adults. The empirical data is gathered through focus group interviews consisting of 18 participants between the ages of 16 and 17. The conceptual framework for this study is based on Lee´s motivation model for customers in the public library (2007). The model focuses on three conditions for motivation: expectation, instrumentality and valence.The results reveal that young adults in this study have low expectations of the public library. They express little need for public library services because they see the possibility of finding the same things that the library offers through other alternatives, such as the Internet.
Röhsska Backstage : är publika arbetsmetoder nästa steg framåt?
The Röhsska museum in Gothenburg has recently launched a new work method, Backstage, that is studied and paralleled to the museums permanent exhibition on Japanese design. In Backstage the museums routine work is executed in full view of the museums visitors in an exhibition area. The study has focused on the museums intentions and the visitors? interpretations in Backstage and Japanese design, as well as the staff?s experience of the work method?s public aspects. The study?s empirical material has been collected through interviews with the museum staff as well as observations and interviews with visitors in both Backstage and Japanese design.
Bajen var namnet : Studien av en elitfotbollsklubbs informationsarbete
AbstractÖrebro UniversityDepartment of HumanitiesMedia and Communication StudiesBachelor Thesis, Spring 2007Title: Bajen is the name ? The study of the information business of a professional soccer clubBy: Erik Johansson and Markus WelinSupervisor: Göran ErikssonPurposeThe purpose of this essay was to examine how a professional and multinational sport organisation works to present a positive image of it. The object of our study was Hammarby, one of the by media most intensive covered Swedish clubs. We have also investigated the relation between the sport communication strategies and the media.TheoriesWe have used prior research in the areas of sport and media, Sport Management, journalism and Public Relations. We have also applied Public Relations and Marketing theories.MethodWe chose to use the methods of qualitative interviews, and participant observations.
Jakten på mänsklighet - Vilket förvaltningsideal styr vid rekryteringen av chefer till kommuner?
Uppsatsen är en studie av hur förvaltningsideal påverkar vid rekrytering av chefer till den offentliga förvaltningen och hur förvaltningsidealet är under förändring. Den ger också en kort genomgång av de två vanligaste förvaltningsidealen, Weber och New Public Management, men presenterar även ett tredje alternativ kallat New Public Service.Genom att studera vilka typer av chefer som kommuner önskar rekrytera har vi härigenom observerat vilket förvaltningsideal som styr vid rekryteringsprocessen och om detta ideal är under förändring.Vår metod är huvudsakligen baserad på kvalitativa intervjuer med personalchefer i den kommunala förvaltningen.I uppsatsen stärks vår hypotes om att den kommunala förvaltningen rör sig ifrån ett New Public Management inriktat ideal, som under 1980-talet och 1990-talet haft stor inverkan på kommuner, och att förvaltningen inte strävar mot ett weberianskt ideal utan istället söker sig mot ett mera individ- och medborgarcentrerat ideal som kan liknas vid New Public Service..
Tillgänglighet på svenska folkbiblioteks webbplatser en kvantitativ tillgänglighetsstudie
Information technology has become an integral part of our everyday lives. The Web is an important part of this development, however, web pages can be inaccessible to many groups of users. The purpose of this thesis is to examine the accessibility of Swedish public library websites. Besides examining the general accessibility, this study also covers whether any specific aspect of accessibility is particularly poor and if so which groups may be affected. In addition, this study also examines whether a correlation can be found between the degree of accessibility and the size of the website.