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4817 Uppsatser om Public Relations - Sida 6 av 322

"Förtroende till det läsande folket!" : Folkbiblioteket och folkbildningen under sekelskiftet 1900

The purpous of this master?s thesis is to explore how the swedish public library evolved between 1890-1911, before the state implemented the library reform in 1912. The material used to cunduct the study concists mainly of texts published during the time frame of the thesis in the form of books, booklets and articles from Folkbiblioteksbladet, a journal dedicated to the subject of the swedish public library.Drawing upon Habermas theory of the structural transformation of the public sphere and Bourdieus theories about taste as social distinction and symbolic capital, the thesis seeks to show how the public participated in the evolvement of the public library and which aspects of society that contributed to the public library?s establishment as an institution. The findings are also discussed in relation to previous research of the history of the Swedish public library.

Att bluffa till sig tillit : En kandidatuppsats om marknadsföring genom PR-bluffar och dess effekter

Den här uppsatsen ämnar studera effekterna av att använda sig av en viss typ av PR i marknadsföring. En aktuell debatt i media idag diskuterar huruvida man får luras i PR eller inte och i och med detta har vissa kampanjer kallats för bland annat PR-bluffar, kuppar och fejk-PR.  Fenomenet PR-bluff har gått ut på att lansera en kampanj som ska leda till reaktion inom målgruppen för att sedan, efter en viss tid, avslöja det verkliga syftet med aktionen. Genom fallstudier har vi undersökt två kampanjer av detta slag och vad resultat av dessa blivit enligt kommunikationsbyrå, kund och allmänhet och därefter ställt utfallet emot relevanta marknadsförings- och kommunikationsteorier. Dessa teorier betonar starka relationer och tillit mellan företag och dess kunder för att alstra framgång och således kan PR-kuppar ses som motsägelsefulla i marknadsföringssyfte.

"Dom som är tysta och vi andra" : Elevers sociala relationer och grupperingar på en högstadieskola i Stockholm

Recent research in classrooms has often had its focus on the pupil, the individual, and not on the different groups of students that exist. In a classroom there are normally several different groupings, each one having its own personal attitude towards the current lesson. If there had been more research we would find it easier to understand why pupils sometimes behave the way they do.The purpose of this essay is to analyze how pupils` social relations create groupings. Furthermore I intend to investigate how and why pupils show their belonging to a certain group.The two questions of the essay are:1. How pupils? social relations appear in a classroom?2.

Bilderbokens förmåga att skildra relationer : Analys av fem bilderböcker med fokus på relationen mellan barn och vuxna

This study analyses five different picture books from the last few decades. The aim of the analysis was to investigate how relations between children and adults are presented in the picture books. One way to achieve this has been to focus on the adults? presence or absence in the narrative, and also what kind of authority the adult(s) can have in the action and how it can affect relations between children and adults. The idea is that this degree project can be adapted for practical use in school.

Hantera medborgarrelationer via Facebook : Karlstads kommuns kommunikation före, under och efter en kris

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

En fallstudie av visionsstyrningsmodellen i Halmstads kommun : - Ur ett New Public Management-teoretiskt perspektiv

Uppsatsens syfte är att utifrån ett New Public Management-perspektiv undersöka i vilken utsträckning visionsstyrningsmodellen i Halmstads kommun följer New Public Management och utifrån det undersöka vad det resulterat i. Uppsatsen grundar sig i en intervjumetod där ledande politiker och tjänstemän från kommunen intervjuats. Den teoretiska ansatsen utgörs av en New Public Management?teori grundad på olika dimensioner av New Public Management. Uppsatsens huvudsakliga empiriska material kommer från de intervjuer som genomförts.

Politiskt organisationsbyggande - Vilken betydelse har samrådsprocessen haft i arbetet med att bygga upp en ny organisation för kollektivtrafiken i Värmland? : En fallstudie av arbetet med trafikförsörjningsprogrammet i Värmland

On the first of January 2012, a new public authority was formed in Värmland, due to a new legislation on public transport. The first task for the new public authority was to produce a plan for the development of public transport. In order to do so, it had to execute an extensive consultation process about the long-term goals of public transport. The purpose of the thesis is to investigate how a public authority can use a consultation process as a means to clarify accountability and produce unified goals. To answer that, I have done a case study about how the new regional public authority in Värmland for public transport has acted in the process of writing a plan for the development of public transport.

Folkbibliotekarie på lika villkor? en intervjuundersökning om folkbibliotekariers kvalifikationer och vad kvalifikationerna betyder för folkbibliotekarierna och folkbibliotekets verksamhet.

We studied the understanding of public librarians of the required qualifications for a public librarian, what these qualifications embody and how they should be used, and if there are any differences between geographic regions. We also compared our results to the Library Code, which describes the responsibilities of the public libraries. To complete our study, we interviewed fourteen public librarians at eight different public libraries located in both urban and rural areas in Sweden. Our results showed that even though the qualifications specified by the Library Code were identical, they were emphasized and used differently by the public libraries included in our study. This illustrates that the public libraries prioritize and focus differently on the various aspects of the Library Code.

Kommunal avfallsplanering i storstaden San Salvador, El Salvador

This paper deals with the use of Internet at Swedish public libraries. The author asks whether public libraries should or should not limit access to information available on the Internet. Starting from the American discussion, concerning Internet at public libraries, the author shows the Swedish attitudes. The paper demonstrates that many Swedish public libraries have adopted rules forbidding retrieval of certain kinds of information, such as hard-core pornography and racist propaganda. The persons in charge of such actions claim that public libraries should provide high-quality educational literature and should not spread mass-produced, provocative information.

Relationer i en digital värld - En kvalitativ studie om PR via sociala medier

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital Public Relations. Social media is a relatively new online phenomenon and still used at a very early stage.

Arbetsförmedlarens arbetssituation i förändring - en studie av ett pilotprojekt om förbättrad service

This study has been executed at the Public Employment Office, an institution that has beensubject for much debate during the last couple of years. The government has instructed theLabour Market Board to change the Public Employment Office toward a more effectiveorganization. This study examines one of the Public Employment Offices that are included in apilot project that aims to improve and develop work methods with the objective to become amore service minded organization. From this starting point we have investigated which effect thisorganizational change has had on the employee within this organization and within the pilotproject. In addition we investigate whether attitudes of the unemployed has an effect on thestaff´s work situation.

?Vaccinera sig mot svininfluensan? Men jag äter ju inte griskött?? ? mångkulturell public relations i krissammanhang

Allt fler jobb blir mindre reglerade, vilket förändrar förutsättningar, krav och hälsokonsekvenser av arbete. Tidigare studier visar att de minst reglerade jobben finns inom bland annat universitetsvärlden. Syftet med studien är att studera psykosociala hälsokonsekvenser av oreglerade arbetsformer bland universitetsanställda. De psykosociala hälsokonsekvenserna av oreglerade jobb är ännu inte helt kända men de har kopplats samman med utbrändhet. Tidigare forskning säger att gränslöshet kan vara positivt då det skapas en frihet i arbetet.

Våga surfa längre än vad radiovågorna tar er : En undersökning om P4 Kalmars Facebook-sida och dess medlemmar

The rise of social media has created an endless source of possibilities for companies to interact and connect with their target audiences. As it is a new channel, companies may experience uncertainty on how to use it to its fullest potential.The purpose of this study is to describe how the Public Service radio channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with a quantitative content analyze, a survey and qualitative depth interviews.By analyzing our findings we came to the conclusion that P4 Kalmar have to develop a strategy for communicating on social media. But since no general communication strategy for the organization exists they have to develop one before developing one for social media.

Konkurrensutsa?ttningen av den svenska ja?rnva?gen och New Public Management : En problemrepresentationsanalys

The aim of this study is to investigate the problematisation of the swedish railwaysector during the early 1990?s from a New public management-perspective. The method of approach is a ?What is the problem represented to be?-analysis as advocated by Carol Bacchi. By applying this method to the official investigation aimed at providing suggestions for increasing competition in the railway sector it has been shown that the process of deregulation has strong connections to the ideas and models suggested by the New public management-ideology of organisational theory. .

Barns bilder och skapande i kommunal och Reggio Emilia inspirerad förskola

This essay is focused on the questions of and responsibility for where, when, how and why communication and meetings through archaeology should take place. I have critically studied Swedish public archaeology through three diverse archaeological excava­tions, one took place in the end of the 1980s, and two others in 2012.I have asked for under what circum­stances and with which goals the public efforts become possible. I have inter­viewed leaders for the archaeological excavations and/or the public efforts and questi­o­ned how and why they reached out to the public. I also searched for results and effects in order to problematize and value the public activities.Through interpretation of the resear­ched material it becomes clear that economic issues as well as archaeo­logists interests and engagements are of vital importance for public archaeology. Co-operation in the local community and archaeological documentation is crucial for the deve­lopment of archaeology and its role in society.Keywords: Public archaeology, Community archaeology, Heritage, Communication, Manage­ment, Historic environment education, Time Travel, Living history.

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