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4817 Uppsatser om Public Relations - Sida 7 av 322
Urinseparerande avloppssystem - En utvärdering med hänsyn till teknik, ekonomi, användbarhet och drifterfarenhet
This paper deals with the use of Internet at Swedish public libraries. The author asks whether public libraries should or should not limit access to information available on the Internet. Starting from the American discussion, concerning Internet at public libraries, the author shows the Swedish attitudes. The paper demonstrates that many Swedish public libraries have adopted rules forbidding retrieval of certain kinds of information, such as hard-core pornography and racist propaganda. The persons in charge of such actions claim that public libraries should provide high-quality educational literature and should not spread mass-produced, provocative information.
Tjocka kroppar och smala platser : om överviktiga personers erfaranheter av att vistas i offentliga rum
How is the fat body constructed in public spaces? This essay deals with the experiances of five participants, being fat in public spaces. The fat body is often constructed as "matter out of place", more or less expected to be invisiable in public spaces. But living with a fat body isnt all about assimilation, wearing black clothes to fit in or staying at home in fear of facing comments of your body. More than being a body constructed as improperiate in public spaces, the participants view can be described as "revolting".
Television i allmänhetens tjänst : en studie av public service-begreppet
Title: Television in the Service of the Public - a Study of the Public Service Concept(Television i allmänhetens tjänst - en studie av public service-begreppet).Author: Daniel FärnstrandAim: To describe the ideals, or principles, that the Public Service Ideology or concept of Public Service is based upon. The two main questions the paper aims to answer are thus:· Which principles should, according to the theoretical norm, guide Public Service activity?· Which principles guide Public Service television in Sweden today, according to the actual guidelines for the Public Service organization SVT? Method / Material: A study of relevant literature is carried out. Further, the actual guidelines for SVT are summarized. The normative guidelines are then also summarized, and a comparison is made between this summary and the actual guidelines for SVT.Main results: Although a comprehensive definition is hard to find within the theoretical framework, a summary of the theoretical ideal is carried out.
Identitet, modernitet och Twitter : Hur sociala är egentligen sociala medier?
Social media on the internet allows both public and private actors to communicate with each other. The aim of this qualitative study is to explore the relationship between the public and the private in social media on the internet, specifically with emphasis on the identities which are shaped in this relationship. The social media explored in this study is the micro blog Twitter. Data was collected from the pages of three public and private actors on Twitter, specifically with concern to their interaction with public and/or private actors. The data was analysed with support in sociological theories on modernity, identity, self-identity, socialisation and Erving Goffman's theories on everyday expression.
I ett förhållande med Ving : En studie i relationsbyggande interaktion på Facebook
Purpose: Social media is a global phenomenon that has developed from an opportunity of contact between people, into a platform for contact between organizations and people. This essay aims to investigate the public relation strategies of one organization on a popular social network.The main question that this study aims to answer is how the travel agency Ving chooses to create and preserve relationships to the public on Facebook in order to maintain a good reputation. Asub-question explores whether any patterns exist in Ving?s approach of interaction with its stakeholders.Method/Material: This study consists of a quantitative content analysis in which the interaction between the organization and the audience has been studied. Posts published by the public as well as replications from Ving have been categorized and then analyzed using two analytical models.
PR och trovärdigheten : en studie av PR-byrån Four C och dess kund Akzo Nobel
PR appears to be an indistinct division and a complicated resource for companies to value. The current circumstances are negative to the credibility and reliability of PR. This study emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division.We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured.The foundation which the theoretical reference grounds on is theories of Delusions of PR and the use of benefit-cost analyzes, Stages and Levels for Evaluating Public Relations Programs, Marketing Return on Investment and PR Return on Investment. The theoretical reference serves as a base during the analyze of the study.The conclusion, based on the empirical body of information, is that an application of return on investment could contribute with a higher status and credibility for the PR-division.
Att kommunicera skapar incitament till att investera : En studie om investor relations påverkan på aktiekursen
Purpose: To examine how IR-related press releases affect share price for stock companies, and to explore how said companies practice Investor Relations.Methods: The study was conducted using an event study as well as e-interviews. The event study has a quantitative deductive research approach where the market model is used for calculating the abnormal return based on press releases. The e-interviews have a qualitative research approach and follow a semi structured interview guide. The study includes all listed stock companies within the Swedish construction industry and includes press releases from the last decade.Theory: The study is based on the efficient market hypothesis and its semi strong form, theories within Investor Relations and previous research.Results: The event study shows a significant negative abnormal return during a four day period starting the day after the press release event. The negative abnormal return could derive from investor relations being used by companies as damage control, or that the investors? expectations are too high as a result of IR.
Fast i garderobsöppningen : En kritisk diskursanalys av VeckoRevyns representation av bi- och homosexuellas sex- och kärleksrelationer
The purpose of this study was to examine the ways in which the Swedish lifestyle magazine VeckoRevyn construct the sex and love relations of bi- and homosexuals. We analyzed 22 unique texts in magazines, from 2009 to 2014, in order to get a result as current as possible.To represent the magazine overall we have selected texts from various parts of the magazine. With a critical discourse analysis and through relevant and significant theories and perspectives such as social constructionism and heteronormativity, we found that VeckoRevyn represent sex and love relations of bi- and homosexuals through four discourses.The outcome of our study shows that VeckoRevyn only represent a limited part of bi- and homosexuals sex and love relations. In the analysed texts bi- and homosexuals are forced to ?come out of the closet? repeatedly and their sexual relations are rarely represented.
Gräv där du står och ända ner till Kina : En studie av två grundskolors omvärldsrelationer med fokus på hållbar utveckling
The aim of the study was to analyse relations between the school and the surrounding world and how these relations affects the schools? work for sustainable development. This was mainly an interview study but teachers? self-valuations have also been used. Totally six teachers at two primary schools has been interwied.
Den offentliga förvaltningen ? demokratins eller ekonomins arena?
Ever since its conceptual birth, the questioning of consequences due to the implementation of ideas from the reformation doctrine, called New Public Management, has been a common occurance among those who have dedicated themselves to research in superior methods of Public Administration. What this thesis aims to do is shed light upon what value-conflicts may occur within public administration organisations when they begin to idealize the rationalization of economic issues. The goal of this thesis will be fulfilled through the creation of two ideal types of public administration that exist in opposition to each other. These two ideal types will show two different views on how decision-making and organisation will be managed in their respective sectors. By doing this, there will be clarification as to what conflicting values arise with the implementation of ideas taken from New Public Management, as well as defining the fundamental difference between which ethical decision model is used..
Konkurrensfördelar på en marknad som karaktäriseras av offentlig upphandling
Background: It is necessary for a company to hold some unique and irreplicable competitive advantage in order to be able to succeed in a market. In a market where public procurement is an important part the competitive advantages will be characterized by the fact that some of the participants on the market are public organizations and that their actions as for procurement fall under the legislation LOU. The characteristics of competitive advantage also depend on and change with continuous changes on a market. Purpose: The purpose of this thesis is to study the competitive advantages that are presenton a current market characterized by public procurement and how these are created. The purposes is also to based on the trends on the market today study and predict the nature of the competitive advantage on the market in the future as well as the changes that we think will occur on the relevant market.
Biblioteksreportage: dagspressens bild av folkbibliotekens verksamhet
The aim of this bachelor?s thesis is to investigate how the activities of the public library are portrayed by the Swedish press. It poses the following questions: What kinds of public library activities are portrayed in the Swedish press? What image does this depiction purvey to the general public about the societal role of public libraries?A model of four library spaces developed by Skot-Hansen, Hvenegaard Rasmussen, and Jochumsen is used as the theoretical framework for this study. Qualitative content analysis is applied to 173 Swedish newspaper articles that describe public library activities.The analysis reveals that articles about many kinds of public library activities get published in the Swedish press, but that some activities occur more frequently than others.
Public service-uppdraget i italiensk television : En innehållsanalys av nyhetsprogrammet Tg1
The main question this bachelor thesis aims to answer is how the public service program Tg1?s news broadcasts may look. The following questions were used to discuss thetendencies of the result: How can the distribution of the news categories appear in Tg1?sbroadcasts? Can the main news be considered as impartial and objective in its linguisticand pictorial representation?To answer the aforementioned question I chose to do a combined study, using aquantitative content analysis and a qualitative content analysis.To lead my research, I focused on two requirements underlined by public servicebroadcasters, namely, objectivity and impartiality, and diversity. The outcome shows thatthe diversity in Tg1?s broadcast is disproportionate and that the pictorial representation isnot impartial and objective without the linguistic part.
Barns möten med interaktiva medier
This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.
Interorganisatorisk ekonomistyrning i nära relationer : En fallstudie av relationen mellan ett stort köpande företag och två av dess viktigaste samarbetspartners
Title: Interorganizational accounting in close relations ? A case study of the relation between a big purchasing company and two of their most important cooperation partners Course: Master thesis in Business and Administration within Accounting, 30 ECTS Advisor: Gun Abrahamsson Theoretical framework: This thesis uses theories of business relationships, management information systems and interorganizational accounting. Conclusions: Despite a difference in the relations the interorganizational accounting is designed and used in a similar way. The interorganizational accounting that exists in the two relations has a medium scope, fast timeline, high aggregation and high integration. The information is mainly used for attention directing and for decision making.