The use of thin and attractive models to promote companies' Products is widespread among marketers. This is true even for companies whose Products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the Product promoter. Some limited research has studied how the efficiency of the Product promoters in printed advertisements is affected by the existence of congruence between the Product promoter and the Product itself.

Many Product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed Product launch. An experimental study of responses to a postponed launch of a mobile phone, a mineral water and a music album is used to investigate customer reactions. The respondents exposed to the postponed launch showed a higher value of reactance. This reactance affects the attitude, purchase intention and perceived quality of the Product in a negative way.

The purpose with this project was to invent a Product that secures buildings sewersystems against rats. The problem was presented to us by a local building maintainer inHalmstad, who had experienced big problems with rats in his real estate. The project hasbeen carried out by Per Johansson, Robert Lidén and Niclas Nilsson under our ownauspices. We are primarily sponsored by AMLI Business Partner but also byInnvationsgruppen, Halmstad Fastighets AB and Anticimex.To be able to secure a whole building with only one Product we came to the conclusionthat the Product must be placed in the horizontal sewer pipe that connects with themunicipal sewer system. Our goal was to invent a Product that prevent rats from passingand at the same time not affect the water flow.

What is customer satisfaction and when does it occur? Microsoft?s customers and partners state that Product quality is the strongest driver for customer satisfaction. To be able to increase customer satisfaction Microsoft must know how their partners and customers define Product quality. This study investigates Product quality in general terms but also in the context of the Product Microsoft Dynamics CRM in addition to experience from some of Microsoft?s customers and partners.

Background: The consumers of today have the possibility to choose from a wide range of Products and services. Consequently, the ability to differentiate the Products is essential for the brand owners. If a brand owner does not manage to differentiate its Product, it can be difficult to make the consumers realise the benefits of the Product and convince them to buy it. One way to differentiate the Product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

Syfte: Syfte med uppsatsen är att öka vår kunskap om Product displacement samt att utreda den påverkan Product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen. Utgångspunkten i utredningen är att varumärkesinnehavare själva använder sig av Product displacement.Metod: Denna studie har genomförts med en kvalitativ metod och induktiv ansats. Metodvalet har sin utgångspunkt i den bristande teorin då fenomenet Product displacement är ett nytt begrepp sett ur ett marknadsföringsperspektiv. Undersökningen bygger på tjugo kvalitativa intervjuer med mottagare av Product displacement samt två respondenter med yrkesanknytning inom marknadsföring.Avgränsningar: Denna uppsats behandlar endast Product displacements effekter på mottagaren som i vårt fall är begränsat till studenter i ålder 20-25 år.

Product placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for Product placement is a present vogue for brands and companies to reach the right target audience. Through Product placement in TV-series companies are available to get away with the problem that people zapping commercials. Our purpose with the thesis is to have increased comprehension about TV-series as a channel for Product placement considering effect against different target audience, Products and brands. For this study we applied a qualitative approach and did six depth interviews with different people to gain several viewpoints.

The number of Products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of Product names has become more significant for retailers offering their Products online, as these are more visible to the customer in comparison to Products offered offline. Consequently, it is of great value for retailers to gain knowledge about how a Product name affects the customers' perception of the Product. The purpose of this study is to examine whether Product names affect customers perception of the relevant Products in the online environment. This has been illustrated by applying the following theories to the relevant Product names; meaningful and meaningless brand names as well as concrete and abstract words.

Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the Product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on Product preferences and Product attitudes.

This thesis is performed as a summarizing project for the mechanical engineering education at School of Engineering in Jönköping. All knowledge necessary to complete this thesis was gathered from previous courses and education.This project was to develop a new Product for the company TR Equipment AB in Tranås. The new Product is going to be based on an already existing Product, TR 1700. TR 1700 is a bathtub equipped with a height adjustable function. This Product is used in retirement homes and in the care of disabled people.

DV01 is a bicycle concept aimed towards a contemporary target group, that considers the bicycle to be both a convenient means of transportation and a Product with a high aesthetical value. A bicycle is for many people something that you attach to your own personal style, were not only the bicycles function but also its appearance plays a crucial role. It is also a Product that consists of many different components and parts, which all affect the overall impression. The focus of the project has therefore been about finding a balance in the design. When form and function interact in a successful symbiosis, the result is often that the Product may last longer and are more loved by its users..

This thesis has been done at the Unversity of Örebro for Örebro University Hospital (USÖ). In our work we have developed a Product for hearing tests to determine hearing thresholds of small children. Our Product contains software and a control surface for controlling two separate screens. One of the demands was that our software could handle big file libraries. Reliability and simplicity were essential for the user.In our work we have utilized programming of both microcontrollers and Windows software.

Syfte: Syfte med uppsatsen är att öka vår kunskap om Product displacement samt att utreda den påverkan Product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen. Utgångspunkten i utredningen är att varumärkesinnehavare själva använder sig av Product displacement.Metod: Denna studie har genomförts med en kvalitativ metod och induktiv ansats. Metodvalet har sin utgångspunkt i den bristande teorin då fenomenet Product displacement är ett nytt begrepp sett ur ett marknadsföringsperspektiv. Undersökningen bygger på tjugo kvalitativa intervjuer med mottagare av Product displacement samt två respondenter med yrkesanknytning inom marknadsföring.Avgränsningar: Denna uppsats behandlar endast Product displacements effekter på mottagaren som i vårt fall är begränsat till studenter i ålder 20-25 år.

More often consumers demand instant dry soup that can be prepared with a water temperature below 100o C, which is currently not possible, because the dry soup becomes too thin when using water with a lower temperature. In this study, various kinds of starch studies were made to optimize the starch used in the existing Product to make it more viscous at both high and low temperatures. The result was that one of the two starches present in the existing Product was retained by change in quantity as it contributed to important flavor parameters. The second was removed and replaced with a starch that made the Product more viscous at lower temperatures. To find out if the new Product differed from the existing Product a viscosity measurement and a sensory paired preference test were made.

Existing studies concerning private labels are unclear as to whether private label manufacturers carry out Product development themselves. Furthermore, there is a lack of studies comparing Product development processes in private label companies and national brand manufacturers. This study highlights a set of critical Product development factors and assesses their prevalence in four different companies in the Swedish retail business. The study is based on a number of qualitative interviews with key personnel responsible for various table fats. Findings indicate two levels of involvement in the Product development process on the private label side.