Lean Product Development is a knowledge-based business concept in order to maintain high quality, meetcustomer requirements and to make Product development more efficient. An important part of the processis to add a lot of resources at an early stage and execute the development as an iterative process betweendepartments exploring many alternatives thoroughly. The work focuses on how Lean ProductDevelopment is carried out and explores how to manage interaction between different departments andexpertise with regard to cross-functional collaboration and knowledge sharing i.e. learning.The information for the studies was gathered at a major Swedish company from two projects. The projectswere carried out as cross-functional and possible key factors for cross-functional collaboration wasidentified.The results have been correlated with theories of Lean, Product development, Lean Product developmentand Learning.

Product sharing systems is recently starting to become a more common phenomenon. Carpools exist in more than 40 Swedish towns and both Stockholm and Gothenburg have established bicycle sharing systems. Other Products for which sharing systems have been established throughout Sweden are clothing and tools. From the point of view of the consumer, Product sharing systems is a form of consumption which can be placed somewhere in between renting and privately owning a Product, where the consumers usually pay a membership fee or a monthly fee to have access to the Products whenever they need them. The concept is relatively new, and there are many Products for which Product sharing systems do not exist.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled Products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of Products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the Product is available.

When in the process of buying a Product based high effort behavior, the consumer needs information to decide on which Product that best satisfies their need. There is a wide arrange of sources where this could be found. One of the most important, due to the great influence it has on consumer choice, is in-store communications. This is also one of the least developed sources. It is not uncommon that the only facts that can be acquired are found on Product packaging and from contact with the store´s staff.

This report will present athesis on behalf of Eleiko Sports AB and carried out by two students at the InnovationEngineering (University of Halmstad). In this report the project participants willdescribe the project background along with the current Product issues andneeds. A clear structure for participants, stakeholders and information flowbetween these parts will be included in this report so that you can clearly seethe areas of responsibility. The report includes a timetable which the grouphas worked along and also methods used. In the development process you will beable to read about how the students in an interdisciplinary way have used themethods and come up with an entirely new Product.

The Product "urinal funnel" for women has fascinated me for a long time. Not only because it solves a practical problem in a simple way, but also because it challenges our definitions of gender and behaviour. This report describes the process of making a new design for a funnel, taking material, ergonomics and construction in consideration. It also includes structuring a launching of the Product in Sweden. It starts up with a large amount of information gathering, both by interviewing testgroup-perticipants, but also by researching and evaluating the range of existing funnels.

The project in question is a joint effort between students at Karlstad University and Marcus Norström at the company Hovercraft solutions. The project is divided into two parts, one focusing on the purely technical aspects of engineering the Product and one focusing on the design aspects of the Product development. The project described in this report is the design of the Product. The assignment from Hovercraft solutions is regarding design engineering of a cabin for the hovercraft 380TD from the manufacturer Griffon hovercraft. The Product lacks a cabin and none is offered from Griffon at the time being. 380TD is a relatively small hovercraft with a length of 6.8 metres and a width of 3.8 metres.The surface available for the cabin is not much different from the body of a car.Because of this, research has been focused primarily on car bodies.The Product development process used in the project is following a systematic approach.From a chosen concept, the project was finalized with a CAD-modell as well as a detailed prototype.The weight target of 80 kg was reached and the ergonomic aspects were considered developing the sight field, roof- and entrance height.    .

I will write about Product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of Product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the Product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to Product placements. Both world politics and the concrete placements are illustrated in a clear way.

The advantages with Product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of Product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the Product as commercial.This paper?s overall aim is to provide concrete implications for how to manage Product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of Product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

The mission from IKEA of Sweden was to make a further development of their existing trolley in the FRAKTA -serial. IKEA wants that the new Product would make the opportunities better for people who don't have cars to carry their goods home easily on the bus, train or walk after their purchase.The report includes a suggestion for a new Product that will fit into the existing FRAKTA -serial. The new development Product will continue the same standard as the other Products in the serial and it will also make it possible for customers to carry their goods home by public transportations..

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two Products from different Product categories, representing hedonic and utilitarian Products. We have been able to establish that by adding a branded ingredient to a private label Product, one obtains a more positive Product attitude as well as a higher perceived Product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

The purpose of this study is to further develop the understanding of Nextopia, the belief that the next Product will always be better, and the effects it has on Word of mouth, both oral (WOM) and electronic (eWOM), and investigate possible causes of this effect. This has been made through an experimental study of responses to two mineral water ads, with a manipulated time frame. First, this thesis supports the fact that there is a general Nextopia-effect on customers being exposed to a future Product, which makes them evaluating the Product higher in terms of feelings, attitude and intention. Further this study shows that there is also a Nextopia-effect on WOM and eWOM, by customers being more likely to recommend a future Product rather than a current one. This propensity to recommend the Product also has a relationship with responsibility, which correlates much stronger with WOM than eWOM.

The mission from IKEA of Sweden was to make a further development of their existing trolley in the FRAKTA -serial. IKEA wants that the new Product would make the opportunities better for people who don't have cars to carry their goods home easily on the bus, train or walk after their purchase.The report includes a suggestion for a new Product that will fit into the existing FRAKTA -serial. The new development Product will continue the same standard as the other Products in the serial and it will also make it possible for customers to carry their goods home by public transportations..

How projects are managed can have a big impact on the project`s result. There are different types of frameworks on the market whose purpose is to help project leaders to pursue a successful project. Those frameworks focus on larger Product development projects and both the literature and companies have addressed that the frameworks are too comprehensive for smaller Product development projects. They have therefore asked for a framework that is more suitable for those smaller projects. To complete a project on time and to the planned cost is important in both larger and smaller Product development projects.

The aim of this thesis is to practice the theoretical methods that are concerned during the Product development process of two new Products. The theoretical concepts that embody the two Products are created out of a Product specification which is given by a commissioner with a private interest. The primary tasks of the design of the concepts are aimed on the Products shape, which is to be created as a flexible structure by using silicon rubber as material.The storage box is a further development of the already known food storage box, or lunch box, which is common used in consumer kitchens. The main idea is to design a flexible Product by using silicone rubber. It will able the storage box to be compressed when it is not used, be storage friendly and not consume more space than necessary in a storage compartment.