Det finns fyra kvinnliga ordinarie VD i 300 börsnoterade företag och 85 % av alla styrelseuppdrag innehas av män. En anledning till att kvinnor är en minoritet bland diverse maktpositioner kan möjligen förklaras av att det kan finnas hinder och fördomar gentemot kvinnligt ledarskap. Det vi ämnar undersöka i denna artikel är vilka fördomar mot kvinnligt ledarskap som finns. Tre kategorier av deltagare, folket, medarbetare och ledare har deltagit i denna kvantitativa undersökning. Genom enkätfrågor har vi fastställt vilka egenskaper som generellt appliceras på kvinnligt respektive manligt ledarskap.Resultatet visar att det finns förutfattade meningar om både de kvinnliga och manliga ledaregenskaperna och att deras egenskaper skiljer sig åt.

There are a large number of studies on colour and its influence on human feelings, but thereare only a few studies on the association between feelings and colour combinations. Thisstudie investigates the association between colour combinations consisting of three equallysized colours and the feelings they convey. The methodology used in this studie follows theinstructions from the Nippon Colour & Design Research Institute (NCD) in Japan, NCD havestudied consumer psychology towards colour and colour combinations for several decades.This study used semantically differential scales to evaluate existing colour combinations fromNCD to descriptive adjectives and creation of new colour combinations to explore therelationship between colour combinations and conveyed feelings. A total of 69 peopleparticipated in the tests. The main conclusions formed by this study are: (1) the feelingsconnected with the colour combinations differ partly between the Swedish population and theNCD and (2) the Swedish population have similar feeling associations to most colourcombinations, except for trend dependent adjectives such asmodern, cool etc.

The purpose of the study was to examine possible aspects concerning the choice to play as good or evil with a focus on the players´ subjective experience. A form was constructed and the material was interpreted according to Interpretative Phenomenological Analysis (IPA). The games Mass Effect I and II were used as an example of the choice to play as good or evil since the choice between Renegade (evil) and Paragon (good) is present. The sample consisted of individuals who had played Mass Effect I and/or Mass Effect II and were over 18 years old. The end result concerning who played a Renegade or a Paragon came to be very uneven (15 out of 16 participants played a Paragon) which means that the result mostly relates to possible aspects concerning the choice to play a Paragon.

Det blir allt vanligare idag att de stora modehusen skapar barnkollektioner. Internationellt sätt har nästan varje stor designer redan gett sig in på barnklädesmarknaden. Jag valde dock att inte fokusera på den internationella marknaden utan undersöka hur den såg ut i Sverige med svenska modeföretag som hade olika positioner. Jag plockade ut ett antal märken som skiljde sig markant i målgrupp. Företagen jag har valt att ha med till studien är Acne, KappAhl och Polarn O.

The purpose of this thesis is to describe what Building Information Modeling, BIM, could mean for landscape architects, and also hopefully to make sense of the possibilities and problems of the system. BIM is about virtual design and is based on all consultancy groups in the design team modeling in 3D. Intelligent objects and metadata, such as price and material, are used. The project group has a common interchange format for simple sharing of information. To get an idea of how the situation with BIM for landscape architects looks like today, I collected information mostly through interviews.

Detta arbete undersöker frågan om hur man kan gå tillväga för att skapa en känsla av liv i en postapokalyptisk spelvärld med hjälp av färger, former och animationer i en egen spelproduktion. Arbetet tar upp flera teorier kring spelutveckling, post-apokalyptisk fiktion och färglära. Arbetet tar också upp verktyg som användes i produktionen av det spel som skapades och hur arbetet fortskred. Diskussionen som följer tar upp hur metoderna som användes påverkade resultatet och vad resultatet blev, samt hur man gick tillväga för att tolka det. Slutsatsen som dras i diskussionen visar att det är möjligt att skapa en känsla av liv i en postapokalyptisk spelvärld i en egen produktion och hur man kan förbättra de metoder som använts i en eventuell uppföljning av detta arbete.

In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.

Våren 2011 var det stora debattämnet i media, bland konsumenter och hos fastighetsmäklarelockpriser. Med lockpris avses att en bostad annonseras till ett väsentligt lägre pris än detbedömda marknadsvärdet på bostaden. Motivet var att locka till sig fler spekulanter till eneventuell budgivning. Innebörden avväsentligt är inte helt fastställt i lagen, vilket görbegreppet svårtolkat. I och med attutgångspriserna var satta så lågt jämfört med vadslutprisetblev så fick fastighetsmäklarna utstå mycket kritik.

The forecast ability of four well-known exchange rate models for theSwedish krona is tested in this thesis. The models that are tested arethe purchase power parity, the real interest differential model, thesticky-price model and a productivity model. In addition to thebenchmark, the random walk, they are also compared to each other.They are all tested on three different horizons one quarter, two quartersand four quarters. The mean squared forecast error criteria and thedirection of change criteria are used for evaluation of the forecastability. Only in a couple of cases are the forecast ability of thetheoretical based models significant better than the random walk..

In year 2000 the Swedish Public Service television started a new series of programmes named Mediemagasinet. The purpose was to expose the work of journalism through the eyes of a journalist. The programme showed different types of tasks and problems that have to do with journalistic reporting. The form of Mediemagasinet wasn?t anything new but the content was presented as the very first of its kind.

There is strong evidence that cognitive-behavioural therapy for insomnia (CBT-I) is effective. The aim of this study was to compare 7 group-sessions of mindfulness-based cognitive therapy for insomnia (MBCT-I) with 3 group-sessions of CBT-I, on sleep measures and sleep related psychological processes, such as pre-sleep arousal, thought control strategies and mindfulness. Participants (N = 44; age 18-66) with long term insomnia were stratified and randomized into waiting list, MBCT-I and CBT-I. Significant improvements were seen in both groups, compared to waiting list, for instance on insomnia severity, sleep latency and restorative sleep. Small improvements on psychological processes were also found in both groups.

In this degree project we wanted to investigate if there are any possibilities to get a higher income from grain growing by giving the grain to hens instead of selling it. We were also wondering if the manure has any value or if it only cost the egg producer money. If the egg producer cultivate his own grain and is able to store it in layer is there quite much money to earn. Expensive pasture makes it profitability to pay up to 1,35 Swedish crowns for a kilo of wheat. In our calculating we?ve used calculation from the company Lantmännen.

Förmågan att lära sig språk är en vital förmåga i dagens samhälle. På grund av globaliseringen ökar kraven på språkbehärskning. Skolan måste hjälpa eleverna nå språklig kompetens. Syftet med undersökningen är att visa hur undervisningskulturen påverkar elevernas språkinlärning. Det här är en jämförande studie av svensk och egyptisk undervisningskultur.

This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position  on their specific market. The thesis treats theories and empirical data to be  able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.

The current situation for Swedish grain farmers facing a situation with decreasing profitability makes it necessary for the farmers to find ways of increasing the margins in their grain growing. Decreasing profitabilities along with Lantmännens closing of grain elevators contribute to the necessity for farmers to invest in grain storing and drying at the farm. By investing in capacity for drying and storage of grain on the farm it is possible to recieve a higher price on the grain sold due to the possibility to sell when the price is higher compared to the harvesting season. An investment in grain drying and storage with a relatively low investment cost that recently has appeared on the Swedish market is the grain stir drying system. This study contains a comparison of an investment in a grain stir drying system where the grain is dried and stored in the same silo and a conventional drying and storage system.