Varumärkeskommunikation och positionering med en begränsad marknadsföringsbudget
Marknadsföring med små medel i ett bilpoolsföretag
BrandingPositioningCarsharingSmall marketing budgetLow price whitVarumärkeskommunikationBegränsad marknadsföringsbudgetBilpoolsföretag
This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position on their specific market. The thesis treats theories and empirical data to be able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved. The authors have given recommendations on how improvements can be done.