AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

This study takes its starting point in ongoing changes and differences in the global power dynamics. The liberal rules-based world order that has been acknowledged for governing the world with the US as the hegemon of power has been strongly challenged during the last decades. Russia?s invasion of Ukraine can be seen as an example of ongoing changes in the world order, with Russia as a challenger to the US as the hegemon of power. The changes and instability that this has led to for Sweden's national security situation can be seen as a concrete example of how ongoing changes in the world order affect Sweden?s foreign policy.

In this study, the aim is to show how the social services fails to implement a specific rights law (LSS) wich is supposed to have the function of protecting the wellfare and provide specific rights to people with severe mental disabilities. By applying chritical theory on this case the aim is to provide an alternative answer on why it is possible for the social services to ignore these peoples rights.By revealing the power structures in the encounter between the system and a person with mental dissablilities, I conclude that people with mental disabilities does not fit in when it comes the social sevices way of implementing the law and further more that a private person is extreamly exposed to the systems arbitrariness..

The aim of this thesis is to map important strategies and factors that a firm, in this case Gunnebo Lifting AB can use when establishing themselves at the Russian market. The Russian market is today considered to be an emerging market. Within this study several areas of theory connected to entering new markets have been touched upon. These areas are market analysis, relationships and networking, internationalization processes, distribution chains, export issues and finally cultural distances. The empirical data for this thesis were collected through qualitative interviews.The results that arose when analyzing the theories combined with the empirical data pointed towards five strategies and factors of importance.

This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.

In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Syftet med denna forskningsöversikt är att undersöka hur makt och maktrelationer beskrivsoch teoretiseras i forskningen mellan socialsekreterare och klient med fokus på klientensbeskrivningar. Denna studie är en integrativ och kvalitativ forskningsöversikt med enabduktiv ansats, där 29 tidigare studier har tematiserats och analyserats med hjälp av maktensfyra ansikten. Studien påvisar att maktbegreppet är ett komplext och svårdefinierat begrepp.Studien visar hur makten kan betraktas utifrån maktens fyra ansikten inom det sociala arbeteti mötet mellan klienten och socialsekreteraren. Vidare diskuteras rekommendationer gällandemaktaspekten för det sociala arbetet utifrån olika studier samt rekommendationer för fortsattforskning. Det är viktigt att klienternas perspektiv, såsom upplevelsen av makt och kontroll,tas upp angående deras möte med de professionella.

Det verkar råda en stark uppfattning om att indikatorer inverkar positivt på jämställdhetsarbeten. Samtidigt pekar genusvetenskaplig forskning på att kvantitativt jämställdhetsarbete inte är tillräckligt för att uppnå jämställdhet. Syftet med denna uppsats var därför att undersöka i vilken utsträckning jämställdhetsindikatorer kan medföra kvalitativa jämställdhetseffekter. Med fallstudie som metod och begreppet maktförskjutning som analytiskt begrepp har Uppsala universitets jämställdhetsindikatorer analyserats. Analysen visade på att universitetets jämställdhetsindikatorer med stor sannolikhet kommer medföra jämställdhetseffekter, men inga kvalitativa sådana.

The domain of this thesis is Personal Information Management (PIM) which is a sub-domain to human-computer interaction (HCI) that specifically concerns the interaction between human and information. The purpose of the study is to make an exploration of information management in a scientific research setting, to study which tools and strategies for information interaction that are used in the context and to suggest possible improvements of today's practices. Three in-depth interviews with scientific researchers have been conducted followed by a qualitative analysis of the results. The results show that there are great variations among the three respondents and that there can be distinguished as much as 15 different dimensions that when put together forms a unique PIM profile for each individual. The recommendation following this is that tools for PIM have to allow a high degree of individualisation.

Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

District heating covers around 80 % of the heating demand in apartment buildings and 10 % in single-family homes in Sweden. In the year 2010 the total input of energy to the Swedish district heating grids was about 70 TWh, which corresponds to 11 % of the total energy input to the whole energy system in the country. Through the combined production of heat and power the CHP-plants often reaches an efficiency of 90 % from energy in the fuel to produced heat and power. In order to keep the efficiency high it is important for the owners of the plant to have good knowledge about the plants performance at different operation points. Strängnäs Energi AB initiated this diploma work together with FVB Sverige ab in order to come up with a program for short term planning of the production of heat and power at the company´s CHP-plant.The work consists of three main parts.

Aim: The aim of this study was to examine whether addicted in society maintain their personal dignity. Many studies about this issue have beenfocused on how hard it is to be an addicted, but few have focused on how an addicted handle this situation. Our preconception before this study was that addicts are a stigmatized group not treated with dignity. With this as starting point, our aim has been to let the addicted with their own words describe how they handle their situation and witch strategies they use to uphold their dignity.Method: A qualitative approach is used; we have condicted five semi structured in- depth interviews. The information we have obtained through interviews, we have in the analysis weighed against the theories we believe are relevant to our preconception.We have then categorized the collected information after those themes we found central in the interviews and which we have found can be related to the main questions of this study.Result: The results show many strategies about how people with drug- and alcohol abuse handle their situation.

The society of consumption exposes us to a lot of information, where advertisement constitutes an extensive part. Due to its expanding, advertisement receives a natural and obvious space in our everyday life. This study aims to investigate how social and cultural values can be mediated in advertisement. The focus has been put to ideas related to health and fitness in the advertisement of power drinks. The thesis takes social constructionism as a starting point, and combines image- and critical discourse analysis in purpose to analyze the pictures.Sociology of consumption, construction of identity, lifestyle and everyday life all constitute an essential part of my analysis.

This thesis has the purpose that through a text analysis examine how four schoolbooks for high school treats the religions Judaism and Hinduism. The schoolbooks are from the years 2000, 2001, 2003 and 2009. The perspectives are from a religious viewing point, that means that the women are religious, Jewish feminists and Hindu feminists. The theories used are written by these women and are academic litterature.  The questions are how are women represented in the schoolbooks, is the feminist critique present or are the two religions represented and described in an invariable way, and is the description of Judaism and Hinduism consistent with the curriculum?The text analysis used in this examination means that reality is organized through and by the language used by the actors in that reality.

This master's theses was carried out on assignment from Stockholm Vatten AB as a part of a project developing new waste water treatment techniques. The goal of the theisis has been to evaluate an anaerobic membrane bioreactor for treatment of waste water from Hammarby Sjöstad. The bioreactor has not been heated and the main interest has been to study the gas production, power consumption and the reduction of organic matter and nutrients.The system has been completed with a reverse osmosis unit and a total of four batch runs have been made with good results. The use of reverse osmosis allows nutrient in the waste water to be reintroduced into circulation as the reverse osmosis concentrate can be used as crop nutrient.The membrane unit is of VSEP ("Vibratory Shear Enhanced Processing") type and an extensive membrane test has been conducted. This so called L-test helped determine the most suitable type of membrane for the system to allow a higher ±ux and thus lower power consumption.