Internal marketing has been proposed as a means of gaining competetive edge in a market where service quality is an important precursor to performance. Still, the practical application of internal marketing remains relatively limited, which is hypothesized to be partly attributable to a widespread lack of the required philosophy which facilitates the effective implementation of internal marketing. The concept of internal market orientation (IMO) has been proposed as an accurate representation of this philosophy. This thesis attemps to assess the relevance of an IMO in relation to the internal marketing activities of an organisation. The findings of the study imply that IMO related activities impacts the effectiveness of internal marketing and that it thus provides a valuable tool in the process of implementing internal marketing strategies..

During the 19th centaury Liverpool was an industrial city of great magnitude owing to the well-established communication and infrastructure in the area. During the 1950?s the industry decrease swiftly - and although Liverpool as a city gain interest as a result of the sensation of the Merseybeat and The Beatles - the reduction continued through the 70?s and during the 80?s the people of Liverpool suffered from great unemployment. Today Liverpool is a post-industrial city with a growing experience economy that mainly benefits from The Beatles tourism and the Merseybeat-era. The focus of these studies is the experience economy in Liverpool as a result of globalization and production in the late modernity.

The transformation within the swedish infrastructure has been a slow process from thebeginning of time. For almost a decade, the traditional form of contracting regardingbuildings and foremost infrastructure has evolved contracting involving the owner to definethe outcome of the product, regardless involvement from the supposed contractor. As forthe swedish market, the traditional design-bid-build (DBB) have been the primary choice ofcontracting. Although changes have been made over time regarding contracting formswithin the road administration, the railway sector has not improved or justified changesregarding choice of contracting, they have conducted same contracting relationshipsbetween them and the contractor.This bachelor thesis, conducted at the Swedish railway administration with supervision ofprofessor Kristian Widén at Lunds University, explores the forces behind the new era ofcontracting within the railway administration. This bachelor thesis focuses mainly oncontracting regarding design-build-operate-main (DBOM), the new contracting formulabetween the owner and the contractor.

This thesis has aimed to study steering process and institutionalization in the context of educational policy work. This has been conducted by using empirical material from the political decision-making process that preceded the implementation of a new national program on how principals should be educated and certified. By using an aggregated theoretical point of view containing new institutionalism and traditional Swedish curriculum theory, the process was analyzed from different perspectives. The results depict a process that contained several actors who tried to shape the principal education program differently. From the theoretical perspectives, the decision-making process could be understood as an act of both self-interest as well as trust in their own beliefs and cultural values.

This bachelor?s thesis report aims to investigate the problems that exist with the ticketing systems ofthe various regional public transportation authorities, specifically with regards to inexperiencedtravellers and cross-county travel.This is done in part through a comprehensive survey for all of Sweden where both the regional publictransportation authorities and passengers were asked about their opinions, as well as a throughin-depth survey focused on the counties of Stockholm and Uppsala. The results of these surveys arethen compiled and analyzed to identify the biggest common problems.The tree biggest problems prove to be a complicated implementation, lack of availability and lack ofinformation. In order to improve the ticketing system it is therefore proposed to implement asimplified ticketing system, as well as improved accessibility and information.         .

Approximately one third of all patients in primary care have a psychosocial component to their illness that requires adequate professional treatment. However, primary care is insufficiently prepared for these patients. The aim of this case-study was to evaluate a pilot project in primary care offering psychotherapy as a treatment alternative. The data collected includes 1) data from 352 referred patients regarding demographics, diagnosis, treatment duration and pre- and post health status, 2) a patient-satisfaction questionnaire and 3) interviews with six therapists and five medical doctors. The treated patients improved significantly and showed a high degree of satisfaction.

The paper aims to find out how staff and users at two public libraries and one Internetcafeuse Internet. The purpose has been to find out what they find and how they use the informa­tion they retrieve. The studies are based on eight longer interviews with the staff and 33 shorter with the users, who also were observed for a week. The paper includes a background chap­ter about Internet, search tools and the studied places. The following chapters are about pre­vious research, our survey and a discussion with the results, literature and our opinion.We have found out that Internet is usually used for information retrieval.

We live in a society where the technology has an enormous role in our lives. The average age of using digital tools among Swedish people is down to a very young age. In the recent period of time there has been much debate about tablets and their use in preschools. The aim of this study is to examine the preschool teachers experiences and perceptions of tablet use and how the implementation of the tablets benefits the school activities. What is central to this research is not how kids use the tablet, but how educators are using the tablet device as supplement for children?s development.

The purpose of this study was to investigate the reason behind thedecision by a company regarding the desire to use mobile access to theirERP-system and to discover whether this will involve any loss offunctionally in comparison to using the ERP-system on a computer atthe office. In addition, the pros and cons involved in using mobiledevices for accessing the ERP-system will also be examined. Semistructured telephone interviews were conducted with companies whicheither used or did not use mobile devices in relation to their work. Atelephone interview was also conducted with a consultant who isworking with the implementation of ERP-systems and mobile solutions.The survey showed that companies with staff working in the field assellers, service personnel and construction workers want to gain directaccess to their ERP-system so as to be able to act directly and takedecisions, to have the ability to provide more efficient order processingand to send out invoices more quickly. Those companies which have notopted to use mobile devices at work within this field are those whichare unsure of the connection to the Internet and the capacities availablewithin cellphones.

Denna rapport redovisar ljuddesign- och implementationsprocessen av en sekvens i ett digitalt spel. Syftet var att designa en cinematisk interaktiv sekvens utan cut-scenes. Arbetet skulle vara upp- byggt runt ett system som ska fo?renkla sma? designingrepp utan att pa?verka eller fo?ra?ndra de o?vriga implementerade ljuden allt fo?r mycket. Arbetet utfo?rdes genom en kombination av linja?r ljudla?gg- ning och implementering i spelmotorn Bitsquids level editor och det visuella skriptspra?ket Flow.

This thesis has aimed to study steering process and institutionalization in the context of educational policy work. This has been conducted by using empirical material from the political decision-making process that preceded the implementation of a new national program on how principals should be educated and certified. By using an aggregated theoretical point of view containing new institutionalism and traditional Swedish curriculum theory, the process was analyzed from different perspectives. The results depict a process that contained several actors who tried to shape the principal education program differently. From the theoretical perspectives, the decision-making process could be understood as an act of both self-interest as well as trust in their own beliefs and cultural values.

During the last 20 years, the Swedish health care system has faced major changes. One of them is the increasing pressure to generate economic profit due to private businesses entering the market. Health care units are forced to make some structural changes in order to become effective and efficient. As a result merger and acquisitions has become a part of the health care sector, and seems to be an increasing phenomenon. Mergers and acquisitions have mainly been studied in the industry.

The purposes of this literature review were to study how nurses use intuition in health care, how these experiences are described by nurses and if you as a nurse can learn how to use your intuition. We also want to make nurses attentive of and give them the courage to use their intuition. The study is addressed to both nurs-ing students and practicing nurses. The method is a literature review based on nine scientific articles. The results implicate that nurses use their intuition to know how to do something, when additional measures needs to be done and which measures they are.

Införandet av ett IT-system är en socioteknisk förändring som ställer många krav på en orga-nisation om det ska betraktas som framgångsrikt. Det finns utmaningar av både teknisk, social och organisatorisk karaktär. I beskrivningar av lyckade systeminföranden framträder ofta fak-torer som påverkade införandets framgång. Syftet med uppsatsen är att få kunskap om dessa faktorer och hur de kan påverka systeminföranden i kommunala organisationer. I detta arbete identifieras dessa faktorer som kallas framgångsfaktorer i teori och genom studier av verkliga omständigheter i organisationer.

This essay in Art History treats the former Central Post Office in Gothenburg, Sweden, and its recent transformation into a luxury hotel. The magnificent original building in neo-classical style, inaugurated in 1925, has been supplemented by a twelve stories high tower in postmodern style containing hotel rooms and suites, creating a complex architecture. The approach of this essay is that of ?lived architecture?, that is, how people experience and act in relation to the building. It is argued that the history of the building is rewritten in the marketing of the hotel and the management?s concept of creating a comfortable ?mini-world?for its guests.