The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

 The aim of this study was to describe the experiences and thoughts among midwives when encountering same sex couples at the maternity ward. Further, the aim was to explore the midwives attitudes towards education about special needs among same sex couples and their thoughts about contents and design of such education. The study had a descriptive design using a qualitative method. The data was collected through interviews with 10 midwives in February 2009. The midwives worked at two different maternity wards.

AbstractSwedish tuition for immigrants (SFI) is a public adult education program in Sweden that was created in order to provide the immigrants with basic skills in Swedish. People with different backgrounds speaking different languages learn together how they should communicate in Swedish, both orally and in writing. For those who teach SFI it is important to know which factors have positive effects on the Swedish language acquisition. One of the questions to be asked is if the learning materials´ genre has any effect on the SFI students´ proficiency, in particular, oral proficiency. Scientists as von Franz, Vygotskiy and Bettelheim argued that fairy tales, as a genre consciously or subconsciously recognizable by all the people, present texts that are easy to acqiure.

This thesis investigates the effects of active ownership on the return on assets (ROA) of Swedish listed companies during the years 2003 to 2013. Active ownership is operationalized based on the probabilistic voting model that is used to calculate the minimum amount of shares the largest shareholder needs in order to possess control of a contested vote at the shareholder meeting. We study the three largest lists on the Nasdaq OMX Stockholm, having 1454 observations from 207 companies to test our hypothesis. The main result from the study is that there's a significant positive relationship between active ownership and ROA during the investigated period. The active owners' relative strength also proves to have a significant positive relationship to ROA..

AimThe aim with this essay was to find out what the personal in the primary care of Värmdö have for attitude to work with physical activity in prevention and treatment of diseases, how they work with the method today and how they think about working with the method in the future. Following questions were in focus of the study: How are they working in the primary care of Värmdö today with physical activity in prevention and treatment of diseases? What is the attitude to work with physical activity in prevention and treatment of diseases? And how do they want to work with physical activity in prevention and treatment of diseases in the future?MethodThe study includes all doctors, nurses and physiotherapists in Gustavsberg and Djurö primary care in Värmdö. To get answers on the question of issue was a questionnaire handed out. 82 % answered, which means that 45 of totally 55 employed in both primary care units answered the questinnaire.Results44 of 45 asked reported that they give verbal advice about physical activity to their patients today.

As the western society gradually turns into a knowledge- and risk society, where science and scientific innovations increasingly both promise to save the world and destroy it, a shift in the relation between the scientific community and the rest of society has emerged. A shift from a top-down one-way transfer view regarding communication, to a dialogue-based interactive co-production model, where the public are part of setting the agenda for research and contribute to the knowledge production. Or at least in theory, in EU documents and in many different country's policy documents. In practical application however, one might have a hard time see the implementation of such model.As a more comprehensive and dialogue-based science communication is depending on the possibility for scientist themselves to engage and fell the need to engage, we have focused on their thoughts.In this thesis we have examined six scientists view on, and work with, science communication, as well as their perceived social and structural conditions. We have also examined action plans and strategy documents from three Swedish universities that in different ways mention science communication and interaction with the broader society.

Time Perspective is related to mental and physical health. This study examines the relationship between Time Perspective and perceived stress where Time Perspective was expected to predict the level of perceived stress. Past-negative, Future-negative, Future-positive and present-fatalistic were expected to be positively associated with perceived stress while Past-positive and present-hedonistic were expected to be negatively associated. Measures from the self-assessment forms S-ZTPI, PSQ-recent and CES-D from 445 participants (242 women, 203 men) between 60-90 years were used to examine the hypothesis of the study. Two hierarchical multiple regression analysis confirmed that Time Perspective is associated with perceived stress and in part 2 explains it's variance, one when adjusting for demographic data (.R = .37) and the 2 other when adjusting for demographic data and depressive symptoms (.R = .13).

Den psykiska ohälsan ökar mest i storstadsområdena, men ökar i alla regioner och i samtliga sociala grupper. Andelen stressrelaterade sjukskrivningar ökar, främst bland unga människor och kvinnor. Utmattningssyndrom tycks mest förekomma i s k välfärdsyrken; service, vård, skola och myndighetsutövande. Vid sekelskiftet 1900 uppvisades likartade symtom med fysisk och mental trötthet. Syftet var att beskriva hur personer med utmattningssyndrom upplever sin livssituation och effekterna av akupressurbehandling.

Today there is a limited demand for quality certified cereal in Sweden. The demand can in the future increase and become a requirement for the entire market. Since the first of January 2005, grain producers in Sweden are food producers and traceability is important for the food industry. It is possible for grain producers to certify the productions under the certification IP SIGILL. The purpose of this essay is to explore why some grain producers continue to be certified while other producers end the IP SIGILL certification.

Syftet med denna studie var att undersöka om det fanns olika personlighetstyper hos mjölkkor av raserna SRB och SLB och om dessa personlighetstyper skilde sig mellan ras, ålder och vilken sida djuren stått på i lösdriften. Korna observerades i tre olika testmiljöer för att se huruvida konsistenta de var i deras beteenden: ostörda i lösdriften, vid mjölkning och med ett främmande objekt i lösdriften. Beteenden som studerades var normala beteenden, sociala beteenden, tramp och sparkningar vid mjölkning och interaktioner med det främmande objektet. Tolv beteendevariabler användes i en PCA (principal component analysis) och visade två komponenter som tillsammans kunde förklara 51,2 % av den totala variansen. Den första komponenten speglade aggression och extraversion, som ingår i medgörlighet och extraversion i den mänskliga femfaktorsmodellen.

Minst 500 000 av Sveriges befolkning har kroniskt obstruktiv lungsjukdom (KOL) och ungefär 250 000 har hjärtsvikt. De två patientgrupperna hade många likartade symtom och en sjuksköterskeledd gemensam primärvårdsmottagning för dessa patienter kunde innebära många vinster. Ett av distriktssköterskans kompetensområde var att ha stödjande samtal om hur den enskilde patienten hanterade sin sjukdom. Syftet med uppsatsen var att jämföra copingförmåga och copingstrategier mellan patienter med KOL och patienter med hjärtsvikt, samt att undersöka eventuella skillnader av grad av ångest, depression, påverkan på funktion av fatigue och andfåddhet utifrån copingförmåga och användande av olika copingstrategier.  Metoden var en beskrivande och jämförande tvärsnittsstudie. Patienter med KOL respektive hjärtsvikt från primärvården i tre landsting ingick i studien och de fick svara på en hemskickad enkät.

A recent trend in the technological evolution has been to increase the mobility of the end-user. A contributing factor is the fast rate of improvement in the smartphone area. This, in turn, has changed the expectations end-users have on the availability of services, which has allowed mobile applications, apps, to find their place in everyday life.This study has been conducted at Scania?s Fleet Management department that offers a web-based service where haulage contractors can administer, monitor and follow up on their vehicle fleets. The purpose of this study was to investigate if Scania?s existing web service should be extended into the mobile area, and if so, what organizational and technical challenges app development imposes.

Background: Good health at community and individual levels are key policy priorities. These priorities can be shown through supporting parents about various different healthy lifestyle choices. In order to know where interventions are needed, it is of interest to study how parents generally feel and how they perceive their parenting.Aim: To study how parents rate their own health and parenting skills, and examine whether there is any correlation between perceived general health and perceived parental competence.  Further, this study will show whether there is a correlation between rate of perceived general health and rate of perceived parental competence when it comes to gender.Method: 64 questionnaires were collected at strategic open kindergartens in the municipality of Uppsala. The questionnaires were distributed to the parents present and who chose to participate in this study.Main result: The result of this study shows that parents have a high rate of general health.

Bakgrund: Yrkesrelaterad stress har ökat markant under de senaste tio åren. Vårdyrken anses vara bland de arbeten som är mest tyngda av stress. Långvarig stress kan ge individen fysiska såväl som psykiska problem och kan leda till utbrändhet. För att kunna fastställa en god och säker vård krävs stressförebyggande åtgärder, eftersom kraven på sjuksköterskor höjs allt mer. Syfte: Syftet med litteraturstudien var att beskriva sjuksköterskors strategier för att hantera arbetsrelaterad stress.

The study is a case study of an activity, called the Oliven, that provides practice for people who are in the Arbetsförmedlingens Job- and development guarantee. The purpose of this study was to examine what it is in the Olivens activities, for people who are part of Phase 2 and 3 of the Job- and development guarantee, which, according to the participants, are working well and what works less well. We wanted to study how the participants perceive their work situation during the time that they participate in the activities. That is to gain knowledge of how the activities for people who are looking for work can be designed so that the participants can, from a salutogenic perspective, create a sense of coherence while they are participating.We have collected the empirical data through participant-observation and semi-structured interviews during two days. The analysis was made using the concepts ofcomprehensibility, manageability and meaningfulness.