The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and Positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The purpose of this thesis was to illuminate and create a deeper understanding of how small niche retail businesses within the apparel industry position themselves. We aimed to investi-gate how these small niche retail businesses create their position and how they communicate these positions to their target market. To be able to investigate the Positioning-process within these small niche retail businesses a case study was conducted based on interviews with two respondents from two different companies and observations of these businesses physical envi-ronments. The study indicated that the small niche retail businesses mainly make use of emo-tional aspects and their assortment range to create their position. To communicate their posi-tion to their target market they mainly use their in-store personal selling and their assortment range..

Our purpose has been to review and analyse the representation of rape, as well as discussions concerning rehabilitation, present in texts targeted at professionals and/or female victims of rape. We wish to investigate whether female victims of rape themselves are given the opportunity of individual Positioning with regard to the crimes they have been exposed to. We consider it to be of relevance that female victims of rape themselves are given the opportunity to act, react and feel individually in the context in which they find themselves, without judgement or certain expectations on how to act being dealt to them from their surroundings. Our research questions have been as follows; what views of the phenomenon that is rape are presented in the texts? Do the texts apply any specific theoretical analysis aimed at the possible explanations of the phenomenon that is rape? In what ways do the texts present the significance of rape for the female rape victim? How are the victims feelings of disgrace, guilt and disgust with regard to rape explained, are these reactions linked to the understanding of female sexuality? How are methods of the rehabilitation of female rape victims presented in the texts? Do the texts render possible any other/varying subject positions as a female rape victim? To answer these research questions we have applied a critical discourse analysis on our selection of texts and thereafter made a connection to relevant theory.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the Positioning-concept. The company can also devote its efforts to working with its core value, which is service.

 The purpose of this thesis was to explore how the ideological self-image of the biggest Swedish governmental party, Moderaterna, has developed between 1993 and 2011. The second purpose was to compare this development on a fundamental ideological level, with development on the operative ideological level. This was to be made by qualitative analysis of the party?s ideological programs and election manifestos. Hopefully this would expose a pattern of the party?s ideological development. The findings of this thesis however, suggested that while the ideology on the fundamental level had radically changed, the ideology on the operative level has been characterized by continuity.

Planet rendering plays an important role in universe visualization and geographic visualization. The recent tools and methods allow better data acquisition, usually with very high resolution. However in computer graphics, there is always the limitation on the resolution of geometry and texture due to numerical imprecision. Not many applications can handle high resolution data effectively.This thesis introduces, Implicit Surface Scene, a level of detail scene management inspired by dynamic coordinate system and SCALEGRAPH? which change over time depending on the current camera position relative to the planet surface.

Internet har under de senaste åren blivit en starkare kanal för kommunikation som ökat explosionsartat och även öppnat upp nya kommunikationsvägar för bankerna. Kunder som tidigare varit svåra att bygga upp en relation med kan idag bli nåbara på ett enklare sätt medhjälp av den nya kanalen. Segmentering används idag av banker i allt större utsträckning för att kunna identifiera olika typer av konsumenter för att mer effektivt kunna kommunicera med sina kunder och skapa relationer med dem.Syftet med uppsatsen är att undersöka om svenska storbanker använder sig av relationsmarknadsföring via Internet på ett framgångsrikt sätt mot segmentet unga vuxna i åldern 18-26 år. Studien har utifrån intervjuer med segmentet unga vuxna, intervjuer med en av de svenska storbankerna samt kompletterande undersökningar om ungdomars Internetvanor uppnått följande slutsatser.De flesta ungdomar i segmentet gör inget aktivt val av bank utan låter faktorer som bekvämlighet och enkelhet styra, vilket förklarar varför de flesta har valt samma bank som sina föräldrar. De flesta har heller inte haft några problem med sin bank, då de av naturligaskäl inte heller haft så stor kontakt med banken eller haft specifika behov.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and Positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Den här rapporten beskriver arbetet med en automatiserad provrörsförflyttare. Det är ett examensarbete som har gjorts på företaget Q-linea AB. En karuselliknande konstruktion med en stegmotor användes för att flytta prover mellan ett antal positioner. En mikrokontroller som hanterar styrning och sensordata har programmerats i C. LabVIEW och en USB-kamera har använts som hjälp till att göra utvärderingar och tester av systemet.

This work is a combination of a literature study and a practical pilotstudy. In the literature study essential physiological reasons of why anaesthesia of horses is so risky are explained. Diffrent methods of induction and recovery are brought up, together with significant aspects of Positioning the horse on the operating table and perianaesthetic complications such as myopathy, neuropathy and limb fractures. The pilotstudy had the purpose of examine the bodytemperature of horses undergoing general anaesthesia and to control the perianaesthetic temperature measurements performed in Swedish horseclinics and veterinary hospitals. Our hypothesis was that the bodytemperature of the horses would decrease but not enough to cause a problem. The purpose of this work has been to gather more profound knowledges in the subject of perianaesthetic nursing of horses which is an important part of the assignment of a veterinary nurse..

For this essay we used pattern theory from interface design and applied it in an analysis of touch games. In order to make full use of the patterns, we selected five of them and adapted these slightly with the help of game related patterns to be useful for the framework of this essay. The selection of games were the top eight games on the App Store?s ?What?s Hot?. The results showed, among other things, that the games had a clear focus on getting a pleasant apperance, and they did it relatively well.

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and Positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

This essay aims to examine what subject positions are possible within the discourse of relationship anarchy. Through semi-structured interviews with four people who define themselves as relationship anarchists I've made a discourse analysis to determine how these relationship anarchists explain what, in the discourse they?re in, is described as an relationship anarchistic way of being, what isn?t and how they relate to this. Relationship anarchy is described as an ideology based on freedom. It is about the right to define their relationships as they like, as something constantly changing and that does not hold a specific value based on its label.

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise Positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..