In the field of municipal services there are a wide range of aspects a small community must consider, especially considering that the circumstances in which a municipality operate continuously are changing. The changes include, for example, migration, individual lifestyles, the political governance and environment. Especially the latter might have a big impact on a town based on tourism such as Borgholm. We particularly have taken an interest for how this might affect the internal branding and internal brand communication of Borgholm municipality.Through our research we have found that Borgholm municipality in no particular extent is working with living the brand or any similar concepts. Also, we have found that the success of the internal branding of the organization in a great extent depend on the individuals of the different branches of the municipality?s work rather than on a coherent communication structure which reaches the whole organization..

This essay aims to examine what subject positions are possible within the discourse of relationship anarchy. Through semi-structured interviews with four people who define themselves as relationship anarchists I've made a discourse analysis to determine how these relationship anarchists explain what, in the discourse they?re in, is described as an relationship anarchistic way of being, what isn?t and how they relate to this. Relationship anarchy is described as an ideology based on freedom. It is about the right to define their relationships as they like, as something constantly changing and that does not hold a specific value based on its label.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

The European Union provide 27 % of total volume raw milk produced in the world. This number is steadily decreasing due to that the world milk production increase is more rapid than EU production growth. The growing middle-class change the demand for food, a higher standard of living increase the demand of milk products as well as other various animal products. Since 1984 the EU milk quota has limited the supply from EU, but the quota will expire April 1st 2015. The European Milk Board expect that the removal of quotas will make the farm gate price decline.

Bofors UwS (Underwater Systems) har påbörjat utvecklingen av ett nytt centraliserat system för att koordinera alla torpedhanterare ombord på ett fartyg till en central enhet. Detta system måste kunna ta emot och i vissa fall sända data till de övriga delsystemen ombord på fartyget. För att lyckas med detta behöver de en kommunikationsapplikation till denna centrala enhet. MONOLITH är en prototyp av en sådan applikation. Dess huvudändamål är att demonstrera hur detta kan utföras och att testa enheter som kan kontrollera ett antal torpeder.

Detta examensarbete är en undersökning av The International Marine Contractors Association (IMCA) statistik rörande operationer med dynamisk positionering (DP) inom 500-meterzonen. Statistiken har sedan jämförts med resultaten från en enkät som skickats ut till berörda nautiker och personal i land. I enkäten har deltagarna fått ge sin personliga uppfattning om hur fem övergripande kategorier för orsaker till incidenter, härledda ur IMCAs inrapporterade material, bör rangordnas efter vilken kategori som anses mest trolig att orsaka en incident. Resultatet visar på en skillnad vad gäller operatörens roll i IMCAs statistik och vad som upplevs inom offshore-industrin. Samma resultat återfinns oavsett hur lång arbetslivserfarenhet man har av DP och oavsett om man arbetar till sjöss eller på en säkerhetsavdelning i land..

The purpose of this thesis for Sapa Heat Transfer is to examine a furnace in which aluminium is pre-heated before hot rolling. The project is modeled in a computer environment in which the air flow in the furnace and the heat transfer to the aluminium solids are included. The computer environment and its governing equations, as well as boundary conditions and generalizations, are presented and explained.The simulations are based on two models. The first model has an asymmetric solid placement, which is how it looks in today's ovens. It is validated against collected data.

Background: The situation for Swedish agricultural production today is characterized by an increased competition, particularly after the country joined the European Union. Swedish agricultural production laws guarantee safe, high quality foodstuffs. However, due to these strict laws, Swedish farmers face higher production costs than their competitors. Meanwhile, cheaper imported goods compete freely on the Swedish market. Swedish agricultural production must find new ways to survive in the increasing competition.

Merparten av de kommersiella system för mobilkommunikation som finns och byggs i världen idag bygger fortfarande på GSM, antalet abbonnenter är över 2 miljarder. För att utöka funktionaliteten med mobila terminaler har det forskats på att införa positionering i GSM-nätverk. Tjänster som använder abbonnentens positionsinformation kallas Location Based Service och de ger möjlighet att utöka funktionaliteten och spara användaren av tjänsten arbete. Rapporten beskriver olika tekniker för positionering och slutsatsen att CGI-TA är den teknik som positioneringen ska byggas på. Denna teknik finns tillgänglig hos de svenska operatörerna idag och för att kommunicera med dem används Mobile Location Protocol 3.0.0.

Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer relevant än produktens härkomst. För att bättre passa dagens marknadsförutsättningar behöver COO därför modifieras och ge företag konkreta riktlinjer vid användningen av marknadsstrategin eftersom landsimage fortfarande anses vara relevant, men då i relation till varumärket..

The purpose with this essay is to study how companies use the rePositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions:What reasons are there for a company to initiate a rePositioning?, What does it mean for companies to implement a rePositioning?, What are the risks with a rePositioning?We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand rePositioning. Our study has been implemented with and deductive character.The most important conclusion that we observed after implementing our study is that rePositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist.

Arbetet är ett utredningsarbete som går ut på att försöka lokalisera felkällor och göra förbättringar på en testutrustning som mäter rodervinklar på akterdelen på en robot. Rapporten innehåller en översiktlig bild över den tidigare metoden och dess felkällor som hittas vid test av den tidigare metoden. Utredningen utmanar också många utav antagandena som är gjorda för beräkningarna av den tidigare metoden. Detta utförs för att kunna bekräfta eller dementera antagandena. Detta görs i form av matematiska modeller som testar olika delar av metoden.

This essay is about a debate concerning the magazine Axess, feminism and antifeminism - in relation to a issue of Axess called To a new feminism. The theoretical foundation of this essay is Pierre Bourdieu and his field theories. The battles taking place in this particular field concerns the Positioning of feminism and antifeminism in the way we culturally interpret these in our society. The essay shows that the magazine Axess (at least in the first edition of 2012) links feminism with a very prominent symbolic capital in a culture context. This discussion can at times seem confusing, and this is probably due to the fact that Bourdieus symbolic capital can be a very abstract concept. The journalist and author Maria Sveland writes about the development of a culture moving towards accepting antifeminism (and also xenophobia). She expresses the opinion that this, to a high degree, is due to actors in the culture domain with a big amount of trust in the public eye has moved towards expressing anti-feministic (and xenophobic) views.

This essay is about a debate concerning the magazine Axess, feminism and antifeminism - in relation to a issue of Axess called To a new feminism. The theoretical foundation of this essay is Pierre Bourdieu and his field theories. The battles taking place in this particular field concerns the Positioning of feminism and antifeminism in the way we culturally interpret these in our society. The essay shows that the magazine Axess (at least in the first edition of 2012) links feminism with a very prominent symbolic capital in a culture context. This discussion can at times seem confusing, and this is probably due to the fact that Bourdieus symbolic capital can be a very abstract concept. The journalist and author Maria Sveland writes about the development of a culture moving towards accepting antifeminism (and also xenophobia). She expresses the opinion that this, to a high degree, is due to actors in the culture domain with a big amount of trust in the public eye has moved towards expressing anti-feministic (and xenophobic) views.

This essay is about a debate concerning the magazine Axess, feminism and antifeminism - in relation to a issue of Axess called To a new feminism. The theoretical foundation of this essay is Pierre Bourdieu and his field theories. The battles taking place in this particular field concerns the Positioning of feminism and antifeminism in the way we culturally interpret these in our society. The essay shows that the magazine Axess (at least in the first edition of 2012) links feminism with a very prominent symbolic capital in a culture context. This discussion can at times seem confusing, and this is probably due to the fact that Bourdieus symbolic capital can be a very abstract concept. The journalist and author Maria Sveland writes about the development of a culture moving towards accepting antifeminism (and also xenophobia). She expresses the opinion that this, to a high degree, is due to actors in the culture domain with a big amount of trust in the public eye has moved towards expressing anti-feministic (and xenophobic) views.